AdAgencyOnline.Net

AdAgencyOnline.net is an automotive advertising resource / networking portal supported by the affiliated automotive advertising agencies of Ad Agency Online, L.L.C. to share best practices.  Philip Zelinger, the President of Ad Agency Online, formed a network of networkers within their online social networking community known as the –Auto Industry Insiders — which includes Brian Pasch, the CEO and founder of PCG Digital marketing, as a valued contributor.  Brian recently announced a ground breaking automotive S.E.O. study that is being promoted by AdAgencyOnline.Net with the full support and confidence of Philip Zelinger.

Car dealers are invited to participate in the largest group study for Automotive Search Engine Optimization (SEO).  The study will educate and mentor 100 car dealers who are interested in applying Automotive SEO strategies at their automotive dealership.  Results of the four month study will be published and presented at the 2011 NADA Conference in San Francisco.

Internet sales and marketing professionals who are currently working at car dealerships and want to master powerful SEO tools and strategies to improve the search visibility of their website are invited to participate in this unique Automotive SEO Study. 

The Automotive SEO Study will be limited to 100 automotive dealers*. Registration ends on August 30, 2010. There is no cost to participate however members should budget approximately $100 for domain purchases, blog hosting and/or fees paid to third party marketing sites, directories and related sites as needed.

Study members will be trained and coached on how to use content publishing, link building, social media, video, PDF brochures, and automotive networks to improve their Google Page One results for popular consumer search phrases.   Members in the study will be required to dedicate 3-4 hours a week to complete the tasks required to deliver measurable results for their dealership.

The 100 dealers will have access to winning digital marketing strategies, training videos, marketing outlines, tutorials, and websites managed by PCG Digital Marketing that will enhance the results of their work. In return, members in the study will share the results of their work and be included in a whitepaper being prepared by PCG Digital Marketing.

“The Automotive SEO Study will be the first of its kind”, according to Brian Pasch, CEO of PCG Digital Marketing.  

Term of Study

The study will run from September 1, 2010 to January 1, 2011. In those four months, members in the study will document their work and record data on a number of search marketing factors which will include website link counts, Google ranking for specific keywords, unique visitor traffic, lead submissions, and changes in their Google Page One Management (GPOM) results.

The results will be published and presented at the 2011 NADA Convention in San Francisco. Monthly updates during the four month study, as well as the final results, will be shared online.

Automotive SEO Study Requirements

 The requirements to participate in the study are:

1. Participants must be an employee of a car dealership, proof will be required.
2. Participants must have written permission to write about the dealership online; blogs, press releases, social media, etc.
3. Participants must have an email address from an active dealership domain.
4. Members in the study will be required to dedicate 4 hours a week to complete the tasks required for success.
5. Participants must be willing to share the results of their work via Webmaster Tools and Google Analytics data and allow the data to be summarized* in the final study whitepaper.

No confidential data or specific dealership website results will be published in the whitepaper or made public without written permission from participant.

Register For Study

Dealers interested in participating should register online at www.automotiveseostudy.com.  Inquiries can be sent to:  info@automotiveseostudy.com.  PCG Digital Marketing retains the right to decline dealer participation in the Automotive SEO Study based on conflicts of interest with current clients.

About PCG Digital Marketing

PCG Digital Marketing (www.pcgdigitalmarketing.com)  is a full service digital marketing agency that serves the Automotive Industry.  PCG is nationally recognized as a leader in Automotive Search Engine Optimization (SEO) and automotive digital marketing. 

Brian Pasch, CEO and founder of PCG Digital Marketing is an active blogger, writer and speaker at automotive conferences, 20 Groups and digital marketing forums.  PCG Digital Marketing is also the sponsor of the 2010 ASMA awards which recognizes the best automotive websites platforms based on their search marketing effectiveness.  (www.asmaawards.org).

About Philip Zelinger and AdAgencyOnline.net

Philip Zelinger is the President of Ad Agency Online, L.L.C., (AAOL), and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Brian Pasch, PCG Digital Marketing and their Automotive SEO STudy or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

Automotive advertising agencies have accepted the Internet as a new media to supplement, if not replace, conventional radio, T.V. and print.  However, social media still represents a challenge for many automotive advertising agencies who can’t figure out how to monetize it.  Philip Zelinger, the host of the popular automotive advertising resource / networking portal AdAgencyOnline.Net and the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – has focused on cutting edge automotive advertising applications that provide quantifiable R.O.I. using social media coupled with efficiencies in integrating selling processes that blur the line between the real and the online virtual world.

Automotive advertising agencies and auto dealers who recently attended the 8th Digital Dealer Conference in Orlando Florida were treated to an inside look at tomorrow’s dealerships today; which was the theme of the conference.  Philip Zelinger’s session at the conference, titled “Consumers Own The Dealership Of Tomorrow, Today; So … Get To Know Your New Boss!,” was standing room only as he shared best practices to monetize social media and new automotive advertising applications that integrate social networking into proven real world selling systems.  Many of the automotive advertising solutions referenced in Mr. Zelinger’s session are either preferred automotive advertising vendors on AdAgencyOnline.Net or vendor clients of his full service automotive advertising agency, Ad Agency Online, LLC, (AAOL).  AAOL represents auto dealers as well as select automotive advertising vendors in the technology sector.

Auto dealers challenged by reduced sales volume and per unit profits have shifted their advertising messages away from previously valued long term branding and top of the mind awareness investments into short term sales messages with verifiable results and a fast R.O.I. to preserve bottom line profits.  Unfortunately, automotive advertising agencies recognize this tactic as a reaction, not an action, to market conditions beyond the auto dealers control that have forced them to reduce their advertising budgets and staff to survive in a shrinking economy.  According to Philip Zelinger, “This death spiral has a foreseeable conclusion that social media and its associated viral marketing component can overcome, but only if the automotive advertising agency and auto dealer know how to use it.”

A new consumer centric inventory based marketing platform recommended by Philip Zelinger — ronsmap — is powered by customer comments in social networking communities like Face Book, My Space and Twitter. Their exhibit at The 8th Digital Dealer Conference was one of the most visited booths at the conference and their application served as the cornerstone of Mr. Zelinger’s session.  ronsmap relies on customer to customer comments, C2C, in social media vs. more conventional automotive advertising methods that rely on business to customer messaging, B2C. 

Their “Ask-a-Friend/Tell-a-Friend” application, vBack, allows a consumer to push vehicles they discover on ronsmap or on the auto dealer’s website to their online friends and family to solicit their opinion.  The extended reach and frequency of this marketing platform works from the inside of these social networking communities out vs. from the outside in.  These customer generated marketing messages are better received by the members of the online community as well as the search engines, like Google, who have added extra value to real time social media in their S.E.O. algorithms and analytics that determine premium positions in their search results.

Of equal value for automotive advertising agencies is the fact that ronsmap provides an R.O.I. analytic tool in their dealer facing application that tracks the viral coefficient of these consumer generated marketing messages in their social networking communities.  The ability to provide auto dealers with a quantifiable and verifiable R.O.I. tied to their social media investments in ronsmap evidences the ability of ronsmap to monetize social media for auto dealers.

In addition, ronsmap has enhanced the consumer experience on their site with a user interface that is both intuitive and transparent. They post every vehicle for sale on the Internet in a geo-targeted map configuration that resemble a Google Map with pins representing available new and pre-owned vehicles.  Their integrated search engine is powered by a licensed ontology semantic extraction process that, combined with direct inventory feeds from auto dealers, has already posted 2.7 million vehicles on the site; and counting!  Their comprehensive onsite search filters and proprietary application allows online shoppers to select multiple vehicles from a variety of dealerships and/or private sellers posted on ronsmap with the ability to compare them all on a single page known as their “Short List.”

Perhaps the most game changing feature of ronsmap is their business model that provides free listings and free leads to auto dealers with no contract or obligations.  The fact that there are no premium positions or per lead fees allows the site to prioritize the consumers interests with the auto dealers positioned to earn their business when the customer is ready.  Mr. Zelinger explained the unique value of ronsmap’s business model to automotive advertising agencies and auto dealers while explaining how they generate revenue to support their platform.  “Auto dealers often complain that they feel as if they have been held hostage by inventory based marketing platforms like AutoTrader.Com, Cars.Com and others that are auto dealer centric.  These vendors require thousands of dollars in premium listings and provide generic leads with minimal market and consumer intelligence to allow the dealer to anticipate the consumers needs before entering negotiations.  ronsmap offers free listings and basic leads that mirror the paid listings and leads of other third party marketing platforms and/or lead providers.  However, they also offer a subscription service to auto dealers, SellersVantage, that provides competitive market and consumer intelligence in their Intelli-Lead that empowers the dealership to open the negotiation with enough information to differentiate themselves from the competition who has little more than the customer’s name, email address and comments on the dealer’s own vehicle.” 

“The viral nature of ronsmap’s social networking tools also empowers the consumer who is supported by the opinions of his online family and friends regarding the dealership and their vehicle even before the dealer contacts him.  This enhanced shopping process strengthens the relationship between the online shopper and the selling dealer.  Relationship based selling systems are a proven process that has survived on the Internet because human nature has.  ronsmap puts the customer first and that feature alone is enough to push through the glass wall to make a sale for the auto dealers that support it. After all, what are friends for!”

AdAgencyOnline.Net has other social networking tools offered by the preferred automotive advertising vendors on their portal that were also exhibiting at the 8th Digital Dealer conference with an equally prominent position in Mr. Zelinger’s session on monetizing social media.  DealerMouth, for example, is a website hosting service and automotive advertising application that allows an auto dealer to offer his sales and service staff the ability to post a personal website to develop their own online marketing plan.  Marketing to personal spheres of influence is a proven process that should be part of any auto dealer’s marketing plans, however, managing and monitoring the efforts of their staff has proven to be a challenge for auto dealers who might be liable for any abuse in their name.   

DealerMouth mitigates this risk by allowing the auto dealer or their automotive advertising agency to moderate material posted on their staff’s individual sites to confirm that they meet  guidelines listed in their employee manuals regarding the use of the Internet at their facility.  DealerMouth also provides an R.O.I. analytic tool that manages and monitors all activity on the sites to maximize the R.O.I. of the dealership’s money invested not only in the application but in the time of their staff who might otherwise abuse their social networking activities during working hours.  The added value of using the system as a training tool to share best practices in the use of the personalized websites is an example of best practices learned in the field with many more expected to surface as DealerMouth expands into the marketplace.

Philip Zelinger explained how DealerMouth can be used by the affiliated automotive advertising agencies of AAOL to monetize social media for their auto dealer clients.  “I invested my own money for 25 plus years as a General manager and Auto Dealer Principal, and for the past 10 years I have been responsible to invest my client’s money, so I relate to the need to inspect what you expect while managing risk and demanding an acceptable R.O.I. from every dollar.  DealerMouth provides a process that will allow an auto dealer to invest his money and staff in social media while being able to monitor the activity at every level.  Automotive advertising agencies have been asking their clients to accept their assurances that social media has value as a branding tool with a long term R.O.I. based on earned relationships in the social networking communities that they influence; and I agree with them.  I have always supported the need to develop top of the mind awareness in marketing plans using conventional media with frequency and consistent messages across multiple channels and media delivered to a targeted audience and the Internet is no exception.  However,  when a dealer is counting pennies to cover payroll and fixed expenses trust isn’t part of the process.  DealerMouth allows an auto dealer to invest in social media with the same accountability and R.O.I. requirements of his other media with the ability to control the process from a single online application.  No trust needed, just results!”

SiSTeR Technologies is another vendor client of AAOL that was referenced by Philip Zelinger in his session on monetizing social media. SiSTeR offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice.  The videos are posted on the auto dealer’s website to enhance their conversion rates and S.E.O. by push the videos directly to You Tube with individual URLs linked back to the dealers website.  The videos are also pushed to any third party marketing platforms used by the auto dealer. 

They leverage social media by applying their vShock platform — a micro-site that displays similar vehicles from the auto dealer’s inventory — on a tab posted on the auto dealer’s Face Book page.  This easily accessed link to the auto dealer’s inventory operates within Face Book allowing the dealer to introduce their vehicles to the community without posting them individually on the wall.  A practice that is often shunned by consumers in social media.   

TeleTextSolutions was also included in Mr. Zelinger’s session representing the automotive advertising industries first full solutions Opt In Text messaging system. This application was not designed as a social media tool, however, their mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to source the results from their social media investments in time and money. 

TeleTextSolutions uses short codes embedded in all forms of advertising — including social media.  This allows the dealership to communicate via a web based text messaging system that can integrate leads with the dealer’s CRM.  They also provide a unique Opt In SMS text  messaging system for the Service Department that reduces the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found.  Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C. and their vendor clients focused on monetizing social media contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), announced today that he has accepted DealerMouth as a new vendor client for his national network of independent affiliated automotive advertising agencies.  The co-founders of DealerMouth  — Jay Smithweck, Jeff Sterns and Phil Perry — were interviewed by Philip on his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,” to introduce their new social networking powered marketing platform that allows auto dealers to host personalized websites for their sales people in a controlled environment to market to their friends and family during business hours.  

The automotive advertising agencies partnered with AAOL leverage their resources to reduce fixed and semi-variable expenses to reduce their agency fees and improve services for their auto dealer clients.  The agencies support an auto industry facing networking / resource portal – http://AdAgencyOnline.Net – that features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – hosted by Philip Zelinger.  Philip moderates daily blog talk radio shows conducted as open business meeting where he reviews cutting edge automotive advertising applications designed to maximize the R.O.I. for his auto dealer clients who are demanding more for less in today’s competitive and consolidating auto industry.

Philip interviewed Jay Smithweck several months ago in a promising preliminary review of DealerMouth on WAAOL while the application was still in beta testing.  According to Philip, the decision to represent them was confirmed after they matured their platform and introduced it to rave reviews at the 2010 NADA Convention held recently in Orlando Florida. Philip explained his decision during his interview with the founders, “Monetizing social networking as a new marketing media for automotive advertising agencies is easy to say but hard to do.  Conventional media such as radio, T.V. and print have established wisdoms that don’t directly apply to the new consumer centric social media channels.  Social networking communities, like Face Book and Twitter, deliver customer to customer messages, (C2C), that carry more weight with consumers and the search engines than retail messages delivered by auto dealers in either the real or the virtual world.  Search engines, like Google, now incorporate these real time social networks into their search algorithms earning them superior S.E.O. for the comments posted on them which often carry messages about specific vehicles and/or the auto dealers that sell them.  Similarly, blogs that promote individual opinions carry more weight than the best auto dealer website using S.E.O. and S.E.M. techniques that worked yesterday, but not today and certainly not tomorrow!”

“DealerMouth bridges the gap between old school selling systems and new world marketing methods designed for the World Wide Web.  Auto dealers need to inspect what they expect by managing and monitoring individual sales people’s activities on their personal social networking communities during business hours.  The exposure of a poorly worded reference that may offend a segment of the online audience or illegal activities sourced back to the hosting auto dealer could adversely impact innocent parties.  Risk management is still of critical importance in our litigious world and auto dealers have the deep pockets that will be attacked first.  On the other hand, people like to do business with people that they like and social media channels allow salespeople to sell to friends and family who represent the low hanging fruit in today’s challenging economy.  Another challenge for the auto dealers and salespeople alike is how to draw the line between business and pleasure to maximize the R.O.I. for the sales people’s time and the auto dealers’ investment in them.   DealerMouth integrates a comprehensive R.O.I. analytic tool that monitors individual use on the hosted sites, allows senior managers to moderate what is posted on them and provides constructive competitive comparison tools that promote the sharing of best practices among the staff.  The result is a positive experience for all parties, including the customers who are able to access information from their friends in the car business when they are in the market for a new or pre-owned vehicle.  After all, What are friends for!”

Automotive advertising agencies who wish to join the network of independent affiliated automotive advertising agencies linked to Ad Agency Online, L.L.C. and/or auto dealers who want additional information on the leveraged resources provided by the group — including DealerMouth — can contact Philip Zelinger directly at pzads@bellsouth.net or by calling him at 1-888-796-2228.  For additional information on how to become a preferred automotive advertising vendor on http://AdAgencyOnline.net visit the site and request an interview.  To quote Philip Zelinger, “Help is only a click away and, after all — what are friends for!”

Philip Zelinger, the President of Ad Agency Online, L.L.C., AAOL, – a national network of independent automotive advertising agencies – and the host of http://AdAgencyOnline.Net  – an automotive advertising resource networking portal – introduced http://GetAutoAppraise.Com as a new vendor client on his blog talk radio show, Lunch with Phil Discussing Automotive Advertising.  The show is conducted as an open business meeting on the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to share best practices and new automotive advertising applications with the affiliated offices of AAOL as well as their growing audience of auto industry insiders that tune into the show to listen and learn about the changing world of automotive advertising.

Philip interviewed the President of GetAutoAppraise, Barry Brodsky, to discuss their experiences at the recent NADA Convention in Orlando Florida.  The pair of auto industry insiders agreed on the growing importance of conversion tools and lead generators to maximize the R.O.I. for auto dealers on their online showrooms with a new found respect for the importance of putting the interests of the consumer ahead of those of the auto dealer.  Philip expanded on his reasons for accepting GetAutoAppraise.Com as a client during the interview by explaining the issues that auto dealers face when dealing with today’s more educated online consumer,  “Automotive advertising agencies and their auto dealer clients recognize that they both have a new boss, the consumer.  The Internet offers car shoppers the information they need to make a buying decision without ever having to visit an auto dealer’s showroom, real or virtual.  Automotive advertising agencies have learned the hard way that conventional media like radio, T.V. or print are no longer the information resource of choice for the 93% of consumers who turn onto the Internet Super Highway vs. car row to find their next new or pre-owned vehicle.”

“Of more concern to automotive advertising agencies is the observation that many online car shoppers are  turning to third party inventory websites or social networking communities rather than individual auto dealer’s websites.  Often these communal sites offer a better selection across multiple brands and models in a more customer friendly environment without the typical retail messages that dominate many auto dealers’ websites.  GetAutoAppraise is a conversion tool and lead generator that is placed on a dealer’s website to answer the customers’ questions about the value of their trade and the vehicle that they might consider to replace it before the dealership has to ask any questions of the consumer; not directly at least.  The enhanced transparency and relevancy that their do it yourself online process offers to the customer allows a non-confrontational exchange of information that easily transitions to a sale.”

Barry Brodsky referenced several auto industry ties that evidenced the value of GetAutoAppraise for both the consumer and the auto dealer, “The NADA vehicle guide is a credible third party resource to evaluate a trade-in for the consumer and our link through HomeNet, a respected auto industry vendor, suggests that we are a legitimate player in the field of appraisal tools and lead generators for the retail auto industry.  More importantly, we offer a unique platform that provides the information that a consumer needs to make a buying decision with a seamless way to deliver the auto dealer the information that they need to help them select a vehicle that fits their budget and consummate a sale.  It is the perfect win-win formula for consumers and auto dealers alike.”

About Get Auto Appraise

During the appraisal process, AutoAppraiseOnline collects the prospects’ contact and desired vehicle information, invites them to schedule an appointment, and provides a Google map to the hosting auto dealership. This information is automatically sent to the auto dealer’s sales team’s email or into their CRM system, allowing for instant follow-up action.

GetAutoAppraise drives additional sales, builds consumer trust, and separates the dealership from the competition.  Importantly, GetAutoAppraise is powered by Nada Guides, the leading vehicle valuation provider since 1933. NADA Guides provides the industry’s most accurate and realistic value range pricing for trade-ins, so customers’ pricing expectations will be closely aligned with that of the dealership. Value ranges are updated daily for the highest accuracy. The stage will be set for a smooth transaction.

GetAutoAppraise integrates seamlessly with the auto dealer’s existing website, so potential customers see only the dealers’ branding and special offers.  Prospects can switch from English to Spanish with a click of a button and move back and forth between pages without having to re-start the process. Using the tool’s back office management system, auto dealers can instantly add or change special offers to increase the number of leads received and vehicles sold. The auto dealer has the ability to control special offers any time in the back office to best suit any campaign they are interested in testing.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL in addition to http://GetAutoAppraise.com include; Argistics - AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot, http://ronsmap.com and http://DealerMouth.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., GetAutoAppraise.Com or the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###