AdagencyOnline.Net has been reviewing a diverse group of automotive advertising vendors on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” The “Lunch With Phil Discussing Automotive Advertising” show that is scheduled for this Monday, November 03^rd, 2008 is an open business meeting for the affiliated automotive advertising agencies that are linked by Ad Agency Online, L.L.C. Ad Agency Online, L.L.C. is a network of independent automotive advertising agencies, production partners and select automotive advertising vendors that support the free automotive advertising resource portal at www.AdAgencyOnline.net.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on WAAOL, will be interviewing Andrew Schwartz, CMO, Co-Founder of AdSymetrix. Andrew has been involved with marketing and technology since 1995 when he started a web design company focused on bringing local businesses online. Andrew sold that firm to a regional advertising agency and stayed on to run the internet marketing division and act as a traditional advertising executive. The role gave him the opportunity to touch hundreds of local businesses and help them both understand and utilize the online world. While there he was tapped by Cincinnati Bell to help create their Cincinnati Bell Electronic Yellow Pages and acted as the editor-in-chief of an affiliated cityguide.

After that, Andrew went off on his own as an independent strategic consultant, a mid-wife for startups, who helped businesses bring their brands online using the most effective technologies. In 2000 he signed on with Razorfish in their Boston office as a brand strategy and internet strategy consultant. While there he worked with huge companies in entertainment, consumer products, technology and information services. Andrew helped teams of designers, developers and marketers understand the core messages that their clients needed to speak to get their businesses to grow.

In 2005 Rick Rochon approached Andrew with the idea for AdSymetrix. The thought that they could help businesses know what works in their advertising excited Andrew who felt that advertising is too important to be so confusing. According to Andrew and Rick AdSymetrix gives customers the power to make smarter marketing decisions. Andrew’s experience in marketing, branding, strategy, and advertising all comes to a head with AdSymetrix.

At AdSymetrix, Rick and Andrew work to build strong products and services that help their client make smarter marketing decisions. Andrew focuses on the marketing and Rick focuses on the sales.

The following press release explained the business model of AdSymetrix;

AdSymetrix Dramatically Reduces Wasted Marketing Expenditures By Empowering Advertisers with Tracking and Monitoring of Online and Offline Ads

Cincinnati, Ohio – September 3, 2008 – Legendary marketer and department store tycoon John Wanamaker once famously quipped, “Half the money I spend on advertising is wasted, but the trouble is, I don’t know which half!”. With the wide spectrum of advertising options available today, the tracking of leads generated and sales realized from a multi-platform marketing campaign might seem like an insurmountable challenge to even the most sophisticated business manager. Yet, the answer is surprisingly simple – just tag and track every element of your company’s promotional efforts, says Rick Rochon, co-founder of AdSymetrix, Inc., a vendor of ad tracking tools.

“To be successful, businesses today must push their marketing message out to their intended audience relentlessly and through a variety of channels,” Mr. Rochon commented. “Without tracking which ads are working and what marketing messages are effective, it’s impossible to make smart, informed decisions and avoid wasting money. The AdSymetrix^tm ‘Tracking Bubble’ solution tells our clients what’s really driving revenue into their business.”

Developed to function as a web-based campaign management dashboard, the AdSymetrix tools enable marketers to use unique telephone numbers and e-mail click tracking technology to monitor and analyze responses to an unlimited number of ads. Cost for the service starts at $99.00 per month and can be tailored to the specific needs of any size business that spends money on marketing.

According to Mr. Rochon, his firm’s clients are typically interested in measuring the effectiveness of several marketing efforts simultaneously, including everything from press releases, direct response mailers, radio and television ads, fliers, print and classified ads, banner ads and e-mail campaigns, even t-shirts and advertising specialty items such as coffee mugs and paperweights.

“Basically, virtually anything that you put into the marketplace that solicits a response from prospective customers can be tracked and measured,” Mr. Rochon stated. “We like to say that we can enable anyone to monitor any responses created by any advertisement placed anywhere.”

Although many AdSymetrix clients have a local market focus such as realtors, car dealers, attorneys, dentists and doctors, Mr. Rochon says larger outfits with the need to measure advertising in national or regional markets are equally impressed with the Adsymetrix system’s capabilities.

“Publishers of telephone directories and real estate magazines can benefit from direct comparisons between media and across multiple editions, which gives them an entirely new degree of insight and financial accountability,” Mr. Rochon said. “Franchisors of restaurant chains and other consumer-facing businesses can ensure their franchisee’s get the biggest bang for their advertising dollar by centralizing the ongoing measuring of both local and national campaigns.”

As a popular speaker at conferences in the advertising and Internet marketing industries, Mr. Rochon says the most common audience questions he hears relate to fears about wasting money and losing sales opportunities. In response, he suggests that every marketing effort should be based on “monitoring and measuring” in every way possible.

AdSymetrix Tips for Effective Ad Tagging and Tracking

Inbound Calls: It’s critical that you know who’s behind every call made to your business.

Only a call tracking system will automatically tie each call to a marketing expenditure.

Clicks: Click tracking shows you exactly how traffic is getting to your website or landing page.

It’s invaluable for refining your marketing and value proposition. Hits and clicks equal ROI.

Dirt World Stuff: If you spend a dime on brochures, direct mail, fliers, coffee mugs or pens,

you owe it to yourself to find out how much actual business they’re responsible for bringing in.

“AdSymetrix was designed to help take the mystery out of buying advertising”, Mr. Rochon continued. “Tracking provides timely information that leads to informed decisions. It really is that straightforward and that easy.”

About AdSymetrix

Based in Cincinnati, Ohio, AdSymetrix, Inc. is a leading provider of online solutions for tracking and monitoring advertising campaigns. Developed by marketing veterans to simplify the process of creating cost-effective, results-oriented advertising, the AdSymetrix suite of tools instantly empower executives and business owners with the ability to determine which aspects of their marketing programs are effective and which are wasting money.

“Our philosophy is that because advertising is critical to the growth and profitability of any enterprise, it’s simply too important a process to be left to chance or best guesses,” co-founder Andrew Schwartz said. “We believe in advertising, we just thought that it shouldn’t be so confusing.”

AdAgencyOnline.Net invites auto industry insiders – like Andrew Schwartz – from respected automotive advertising vendors to share best practices with site visitors of AdAgencyOnline.Net that include automotive advertising agencies, auto dealers and O.E.M representatives. WAAOL hosts the “Lunch With Phil – Discussing Automotive Advertising” show that will review AdSymetrix as well as the “Lunch With Ralph – Discussing Automotive Advertising” and the “Automotive Advertising Experts” show. The shows are scheduled Monday – Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .

Ad Agency Online, L.L.C. supports AdAgencyOnline.Net as a free resource recognized by automotive advertising agencies as the “One Stop Site For All Of Your Automotive Advertising Needs.” Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company was recently reviewed on the site along with R. L. Polk & Co. and it is rumored that they are both on the short list for approval as preferred vendors.

Some of the more recently approved preferred automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications, although that relationship was not a pre-requisite for approval as preferred vendors.

Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger has directed his agencies to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger see this as a key differentiator between his full service automotive advertising agencies and conventional agencies that are not focused on digital marketing using the World Wide Web.

AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist and most recently Michael R. Spadafore from R. L. Polk & Co.

AdAgencyOnline.Net attributes their growth in a shrinking automotive advertising industry to their open invitation for independent automotive advertising agencies to join their network to leverage their resources and share best practices with member automotive advertising agencies who share the belief that a “rising tide floats all boats.” Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow visit site.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”

AdagencyOnline.Net will be conducting a review of an email based automotive advertising application seeking “preferred vendor” status on their free automotive advertising resource / networking portal. The approval process starts with a preliminary interview on the site’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” Ken Schwartz, the CEO of CityTwist, was invited to speak with Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show on WAAOL – “Lunch With Phil Discussing Automotive Advertising” – featured on AdAgencyOnline.Net. The live online interview will air this Wednesday, October 29^th, 2008 between 12:00 noon EST and 12:30 PM EST.

Ken has spent his professional career involved in taking enabling technologies to the marketplace. Inherent in each of these ventures is the provision of information resident in massive databases to end users in an easy to use format via industry leading delivery systems.

Ken currently serves as CEO of CityTwist, the industry’s only do it yourself end to end marketing application offering email list rental, advertisement creation, and fulfillment. Leveraging CityTwist’s massive database of 240 million geo-targeted email addresses, advertisers can market to the locations of their choosing to consumers who have requested to receive information from local auto dealers. Each month hundreds of dealerships nationwide use CityTwist to sell cars and offer service specials.

Prior to joining CityTwist, Ken was the Executive Vice President of Seisint, a data and technology company offering Accurint – a comprehensive data provisioning product that delivered data to Federal and State law enforcement agencies, attorneys and the financial industry. Purchased by LexisNexis in 2004, the Seisint transaction was the largest dollar acquisition of a private company in the last 5 years and was named Fortune Magazine’s “Deal of the Year”.

The following information provided on the website – http://CityTwist.com – explains their products and services,“CityTwist’s massive 240 million record database complete with email address, name, gender and full postal address enables the most comprehensive zip code radius targeting possible. ZIP code radius targeting allows you to select people that are nearest to your business. By only targeting people close enough to become your customer, you can be sure every advertising dollar is well spent.”

“The CityTwist database provides the most email addresses in any specific area. Because of the finite audience available to local advertising market penetration becomes extremely important. Our World Class Email Delivery system along with our White List status with major ISP’s enables us to deliver your message to the most people in your area.”

“People respond positively to email ads relevant to their city or neighborhood. They enjoy receiving offers and information they can take advantage of locally. Subject lines referencing their hometown advertising products and services always attract interest and are viewed as valuable.”

“By targeting your local area we are able to drive foot traffic to your retail locations. Just like direct mail except it is Inexpensive, Highly trackable, Customizable and Fast to production allowing you to see a High Return On Investment.”

Nationally respected automotive advertising vendors have preceded Ken Schwartz to petition the online audience of independent affiliated automotive advertising agencies, auto dealer clients and production partners of Ad Agency Online, L.L.C. to earn recognition on AdAgencyOnline.Net as a “preferred automotive advertising vendor.” Blog talk radio shows on WAAOL are used to interview vendor applicants including the “Lunch With Phil – Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.” The live interview shows air Monday – Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies and auto dealer clients who support AdAgencyOnline.Net. The site is recognized by the automotive advertising industry as the “One Stop Site For All Of Your Automotive Advertising Needs.”

Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendors” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. Recently reviewed automotive advertising vendor applicants in the approval process for AdAgencyOnline.Net include The Detroit Trading Company, R.L. Polk & Co. and Dealer.Com.

DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies were recently named by AdAgencyOnline.Net as preferred automotive advertising vendors. Philip Zelinger has also been retained as a consultant by all three automotive advertising vendors that share their ability to maximize the R.O.I. for auto dealers in their automotive advertising. Automotive advertising agencies have accepted the need to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology” and the vendors featured on AdAgencyOnline.Net have been selected based on their ability to accomplish that shared goal.

AdAgencyOnline.Net has interviewed a respected list of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™ and most recently, Mike DeCecco from Dealer.com. Michael R. Spadafore, from R.L. Polk & Co., is scheduled to appear on the “Automotive Advertising Experts” show on Friday, October 31^st 2008.

AdAgencyOnline.Net invites independent automotive advertising agencies to join their network of affiliated offices to share best practices in recognition of the fact that a “rising tide floats all boats.” Auto industry vendors are invited to present their products and services to the automotive advertising community linked through www.adagencyonline.net – with this week’s review of CityTwist representing the latest example.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”

AdagencyOnline.Net has added another respected automotive advertising expert to their scheduled interviews on the site’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” Michael R. Spadafore, Global Director, Consumer and Commercial Marketing for R.L.Polk & Co., will discuss their unique lead scoring system with Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show on WAAOL – “Automotive Advertising Experts” - on Friday, October 31^st , 2008 between 12:00 noon EST and 12:30 PM EST.

The review of the R.L. Polk & Co. lead scoring system follows a recent interview with Jeffery Raab from The Detroit Trading Company, (DTX), by Philip Zelinger on the Automotive Advertising Experts show. DTX integrates the lead rating service into their online lead marketing exchange as discussed in the following article posted on the R.L. Polk & Co. website:

R. L. Polk & Co. and Detroit Trading Company Introduce Premier Lead Exchange

Exchange provides highly productive automotive sales leads in the marketplace

SOUTHFIELD, Mich. (Aug. 20, 2008) – R. L. Polk & Co. and Detroit Trading Company today announced the establishment of the Premier Lead Exchange, an automotive buyer/seller exchange that enables new vehicle lead buyers an opportunity to buy the best leads in a market area and pay a price based on the lead’s likelihood to result in a new vehicle sale.

The Premier Lead Exchange combines the Detroit Trading Exchange ™ with R. L. Polk & Co.’s extremely predictive Internet lead scoring capabilities, to rank order Web-based sales leads from highest to lowest on a scale of 1 to 10. The leads scoring a ‘10’ are five times more likely to close as the leads scoring a ‘1’. The Detroit Trading Exchange was created by Detroit Trading Company to promote the efficient trading of automotive leads at market-driven prices.

With more than 85 percent of consumers using the Web to research their next vehicle purchase – and the majority of those consumers generating one or more Internet leads – the Premier Lead Exchange enables buyers to gain a significant competitive advantage by focusing on those leads that are predicted to close at a proportionally high rate.

“The Detroit Trading Company continues to provide the industry with innovative offerings to help optimize profit opportunities,” said Donald Campbell, Detroit Trading Company CEO. “Teaming up with R. L. Polk & Co. enables Internet lead buyers to leverage the Premier Lead Exchange to obtain high scoring, ready-to-close leads in their areas.”

“We are pleased to work with Detroit Trading Company to develop the Premier Lead Exchange,” said Andrew Price, Polk’s vice president of automotive retail solutions. “Combining the market-driven efficiency of the exchange with Polk’s advanced lead scoring capabilities provides the automotive lead marketplace with a truly remarkable lead purchasing innovation.”

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

About Detroit Trading Exchange
Detroit Trading Company provides professional sales, acquisition and marketing services to companies that buy and sell Internet leads. Detroit Trading Company is the software developer of DT Agentâ„¢ and Detroit Trading Exchangeâ„¢ which facilitates the buying and selling of Internet-generated leads. DTXâ„¢ was created by Detroit Trading Company to provide a robust market for trading Auto Finance Leads. The Exchange provides its participants with Uniform Rules of Trading, Dynamic Pricing and Liquidity. The goal of the Exchange is to make it easier for buyers and sellers to do business with each other by eliminating impediments to efficient trading. Detroit Trading Exchangeâ„¢ can be reached on the web at www.detroittradingexchange.com.

Copyright © 2006 R. L. Polk & Co. All Rights Reserved. 26955 Northwestern Hwy. Southfield, MI 48033 1-800-Go-4-Polk (1-800-464-7655)

A diverse group of auto industry insiders from nationally recognized automotive advertising vendors have preceded Michael Spadafore to share best practices with the online audience struggling to survive in a troubled auto industry. The shows regularly scheduled on WAAOL include the “Lunch With Phil – Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.” The blog talk radio shows air Monday – Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .

Ad Agency Online, L.L.C. reviews automotive advertising applications with their site visitors. Supporters of AdAgencyOnline.Net include the independent affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C., automotive advertising agencies searching the web for answers and O.E.M. representatives who tune into their blog talk radio shows as well as their online Dealer 20+ Groups to receive free automotive advertising consultations offered by experienced account executives. The site is recognized by the automotive advertising industry as the “One Stop Site For All Of Your Automotive Advertising Needs.”

A select group of automotive advertising vendors have earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net including LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company received a very positive reaction from the independent affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. during their review on the portal which prompted Philip Zelinger to schedule the review of R.L. Polk & Co’s lead rating service that is integrated into the exchange.

DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies joined AdAgencyOnline.Net as preferred automotive advertising vendors shortly after their appearance on WAAOL. Philip Zelinger has also been engaged by all three vendors as a consultant which further evidenced his support for their unique automotive advertising applications. The common thread that ties these automotive advertising applications together is their ability to maximize the R.O.I. for auto dealers in their automotive advertising. Automotive advertising agencies are desperate to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger is often quoted as saying that “we need to blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger uses his knowledge of digital marketing to differentiate his full service automotive advertising agencies from conventional agencies that have yet to shift their marketing plans onto the Internet Super Highway.

R. L. Polk & Co. has been preceded on AdAgencyOnline.Net by a prestigious list of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢ and most recently Mike DeCecco from Dealer.Com.

AdAgencyOnline.Net welcomes independent automotive advertising agencies to join their network of affiliated offices to extend their leveraged resources and share best practices with the philosophy that a “rising tide floats all boats.” Auto industry vendors are also invited to present their products and services to the automotive advertising community linked through www.adagencyonline.net.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising resource portal – www.adagencyonline.net – has scheduled a review of Dealer.Com on the site’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” Mike DeCecco, the Director of Industry Relations for Dealer.Com, will be interviewed on the show, “Automotive Advertising Experts.” on Friday, October 24^th, 2008 between 12:00 noon EST and 12:30 PM EST.

Mike DeCecco is a national spokesperson for Dealer.Com with a diverse background in the auto industry. Mike is an industry veteran who has worked in the automotive business for over a decade with companies such as Manheim Auto Auctions and AutoTrader.com. Since 2003, Mike has been a key person in the development of Dealer.com – a leading provider of eMarketing solutions for the automotive industry. In his current capacity as the Director of Industry Relations for Dealer.com he speaks as an authority on automotive internet practices at conferences and conventions nationwide. Mike is considered by many to be one of the most dynamic speakers in the country.

Mike managed the Internet business for one of the largest dealer groups in the country, the Lia Auto Group, before joining Dealer.Com and he took his retail experience with him. At Lia, Mike managed approximately 30 rooftops with 11 franchises in New York alone.

Auto industry insiders from respected automotive advertising technologies and applications have appeared on WAAOL to share best practices with the online audience. WAAOL hosts a variety of shows including the “Lunch With Phil – Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows are scheduled Monday – Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .

Ad Agency Online, L.L.C. shares cutting edge automotive advertising applications with their affiliated automotive advertising agencies, auto dealer clients and auto industry site visitors through their blog talk radio shows as well as their online Dealer 20+ Groups and free automotive advertising consultations offered by experienced account executives. The site is often described by automotive advertising vendors and OEM executives as the “One Stop Site For All Of Your Automotive Advertising Needs” who visit AdAgencyOnline.Net to keep up with developing trends in the automotive advertising world.

Several press releases regarding Dealer.Com are posted on their website. Their recent recognition as the recipient of the “Automobile Standard of Excellence” 2008 Award from the Web Marketing Association contributed to their earning an invitation to appear on WAAOL:

Dealer.com Wins “Automobile Standard of Excellence” 2008 WebAward

September 22th, 2008 – BURLINGTON, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced it received an “Automobile Standard of Excellence” 2008 WebAward from the Web Marketing Association. Dealer.com’s SmartSiteâ„¢ for its client Park Avenue BMW (www.parkavebmw.com) was entered into the prestigious international competition that honors outstanding achievement in website development. More than 2,400 sites from 45 countries in 96 industry categories were judged in this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

“This is another great example from our award winning design and production team at Dealer.com. We continue to lead the website market with award winning designs that deliver the most sales possible,” said Ryan Dunn, Dealer.com’s Creative Director.

“Working with Dealer.com was an absolute pleasure; in addition to designing a great looking website they really understand how to generate leads. Our leads are up over 30% within the first 90 days and the average visitor is staying on our website three times longer than our previous site,” said Michael Najdzin, Vice President of the Park Avenue Auto Group. “Prior to switching to Dealer.com we averaged 70 Internet sales per month for BMW & Acura. Last month we sold over 100 and the best part is 80% were organically generated by the website!”

Park Avenue BMW (www.parkavebmw.com) was designed to attract serious car shoppers and keep them engaged. The award-winning website provides customers with all the tools and research needed to make an educational decision about buying a car. Additionally, Dealer.com incorporated numerous calls to action in the design, so as the customer navigates through the site, they are encouraged to click on links that open forms so they can enter contact information. Dealer.com and Park Avenue BMW also incorporated sophisticated search engine optimization and marketing techniques so consumers searching for specific car makes and models can be linked directly to the inventory on the Park Avenue BMW web site.

The Web Marketing Association is the producer of the WebAward Competition. Now in its 12th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. More information about the WMA and the WebAwards can be found at www.webaward.org

Dealer.com has been preceded on AdAgencyOnline.Net by a prestigious list of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX) and most recently Tim Zierdon from JMsolutions AAXâ„¢.

Some of the automotive advertising vendors that are featured as “preferred automotive advertising vendors” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com, SiSTeR Technologies Video CarLot. Based on positive experiences with Dealer.Com from the independent affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. Dealer.Com is expected to be added to the list in the near future.

Philip Zelinger invited DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies to join AdAgencyOnline.Net as preferred automotive advertising vendors and he accepted them as consulting clients to present their technologies to maximize the R.O.I. for his auto dealer clients. Automotive advertising agencies recognize the value of online applications that integrate with proven real world processes to support the virtual showrooms being built by Dealer.Com on the World Wide Web. Philip Zelinger has focused on the need to” blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger’s philosophy is a key differentiator between his affiliated automotive advertising agencies and other more conventional agencies that have yet to shift their marketing plans onto the Internet Super Highway.

AdAgencyOnline.Net welcomes independent automotive advertising agencies to join their network of affiliated offices to further leverage their resources and share best practices with the common philosophy that a “rising tide floats all boats.” Auto industry vendors are also invited to present their products and services to the automotive advertising community that supports www.adagencyonline.net.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”

Dealer.Com is recognized by automotive advertising agencies and auto dealers as a leading provider of eMarketing solutions for the automotive industry. Many of the affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. that support the free automotive advertising resource portal – www.adagencyonline.net – already consider Dealer.Com. a vendor of choice. The widely shared respect for Dealer.Com has earned them an invitation to be reviewed on the site’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.”

Mike DeCecco, the Director of Industry Relations for Dealer.Com, will be interviewed on the site’s top rated show, “Automotive Advertising Experts.” The interview is scheduled this Friday, October 24^th, 2008 between 12:00 noon EST and 12:30 PM EST. AdAgencyOnline.Net offers the blog talk radio shows as an added value to site visitors who are invited to call in questions to be answered in a problem/solution format. All of the online blog talk radio shows are hosted by Philip Zelinger, the President of Ad Agency Online, L.L.C. Ad Agency Online is the sponsor of the automotive advertising portal first launched at the NADA Convention in San Francisco in February of 2008.

Mike DeCecco is an ideal spokesperson for Dealer.Com. Mike is an industry veteran who has worked in the automotive business for over a decade with companies such as Manheim Auto Auctions and AutoTrader.com. Since 2003, Mike has been a key person in the development of Dealer.com – a leading provider of eMarketing solutions for the automotive industry. In his current capacity as the Director of Industry Relations for Dealer.com he speaks as an authority on automotive internet practices at conferences and conventions nationwide. Mike is considered by many to be one of the most dynamic speakers in the country.

Prior to working for Dealer.com Mike managed the internet business for one of the largest dealer groups in the country, the Lia Auto Group. At Lia, Mike managed approximately 30 rooftops with 11 franchises in New York alone.

Auto industry insiders from a variety of nationally respected automotive advertising technologies and applications appear on WAAOL to share best practices with the online audience. The blog talk radio shows featured on WAAOL include the “Lunch With Phil – Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows are scheduled Monday – Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .

Ad Agency Online, L.L.C. offers the free automotive advertising resource / networking portal to share cutting edge automotive advertising applications with his affiliated automotive advertising agencies, auto dealer clients and auto industry site visitors. Automotive advertising vendors and OEM executives describe the site as the “One Stop Site For All Of Your Automotive Advertising Needs” and they rely on it to keep up with developing trends in the automotive advertising world.

Several press releases regarding Dealer.Com are posted on their website. The following represent their August releases and they reflect some of the recent activities, products and services that earned Dealer.Com their invitation to appear on WAAOL:

Dealer.com Wins “Automobile Standard of Excellence” 2008 WebAward

September 22th, 2008 – BURLINGTON, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced it received an “Automobile Standard of Excellence” 2008 WebAward from the Web Marketing Association. Dealer.com’s SmartSiteâ„¢ for its client Park Avenue BMW (www.parkavebmw.com) was entered into the prestigious international competition that honors outstanding achievement in website development. More than 2,400 sites from 45 countries in 96 industry categories were judged in this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

“This is another great example from our award winning design and production team at Dealer.com. We continue to lead the website market with award winning designs that deliver the most sales possible,” said Ryan Dunn, Dealer.com’s Creative Director.

“Working with Dealer.com was an absolute pleasure; in addition to designing a great looking website they really understand how to generate leads. Our leads are up over 30% within the first 90 days and the average visitor is staying on our website three times longer than our previous site,” said Michael Najdzin, Vice President of the Park Avenue Auto Group. “Prior to switching to Dealer.com we averaged 70 Internet sales per month for BMW & Acura. Last month we sold over 100 and the best part is 80% were organically generated by the website!”

Park Avenue BMW (www.parkavebmw.com) was designed to attract serious car shoppers and keep them engaged. The award-winning website provides customers with all the tools and research needed to make an educational decision about buying a car. Additionally, Dealer.com incorporated numerous calls to action in the design, so as the customer navigates through the site, they are encouraged to click on links that open forms so they can enter contact information. Dealer.com and Park Avenue BMW also incorporated sophisticated search engine optimization and marketing techniques so consumers searching for specific car makes and models can be linked directly to the inventory on the Park Avenue BMW web site.

The Web Marketing Association is the producer of the WebAward Competition. Now in its 12th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. More information about the WMA and the WebAwards can be found at www.webaward.org

Dealer.com Launches Live Visitor Lead Calculatorâ„¢One-of-a-Kind Tool Allows Dealers to Estimate Potential Sales From Websites Before They Buy

August 18th, 2008 – BURLINGTON, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, has launched a redesigned website that includes the Live Visitor Lead Calculator™, a revolutionary new tool that allows dealers to estimate the potential sales that a Dealer.com SmartSite™ will generate before they buy. Based on over ten years of data collected from more than 7,000 dealer websites across the country, Dealer.com can predict the approximate number of visitors that an industry leading website in a particular region will organically generate. By entering in the franchise and area that a dealership is located in, the tool provides instant estimates of unique visitors, leads and then based on closing rates, potential sales revenue.

“One of the most challenging aspects that dealers face when shopping for a new website vendor is that they don’t know what kind of return they can expect from their most important and effective marketing investment,” said Mark Bonfigli, president and CEO of Dealer.com. “With the launch of this unique technology, we are the only Internet marketing vendor that discloses this invaluable information that takes the guesswork out of dealers’ investments.”

“Dealer.com offers this tool with confidence because we have looked at industry statistics and know that our products deliver the most total lead and phone calls, which is the number one thing dealers need to be focused on in buying an Internet marketing platform,” said Dean Evans, chief marketing officer of Dealer.com. “We want dealers to see those numbers that will translate into sales up front, as the majority of our competitors’ salespeople can’t provide this type of information until after the site goes live.”

Dealership website traffic varies considerably based on a number of factors, including how well the site is search engine optimized, organic customer demand, market trends, other offline advertising, time of year, geographical location and more. Likewise, conversion rates of visitors into leads varies based on how well the site is designed and how diligent the dealerships are in updating content and inventory and using back end tools to boost site performance. The Live Visitor Lead Calculator gives a 30-day rolling average based on calculations of direct visitors to more than 5,000 Dealer.com sites and those generated from search engine results. They do not include the higher numbers a dealer can reasonably expect to achieve by adding a paid search program to their Internet marketing initiatives. Lead counts include both form submissions and phone lead estimates.

The Live Visitor Lead Calculator can be accessed at Dealer.com’s redesigned website, www.dealer.com. The new website was built using the advanced Web 2.0 platform that provides dealers with an interactive experience and showcases the high quality of rich media that Dealer.com incorporates into its website designs. Dealers can also glimpse inside the cutting edge corporate culture at Dealer.com and review detailed information on all of Dealer.com’s products and services.

Dealer.com Announces EasyLaunch for Flawless Transition to New Websites

August 4, 2008 – BURLINGTON, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced EasyLaunchSM, a dedicated world class process for automotive dealers that speeds the transition from an old website to a new one. EasyLaunch virtually eliminates concerns

associated with switching vendors such as site down time, technical problems, or lost website traffic and leads.

“Our process has been perfected over the last ten years during which we’ve launched more than 5,000 websites,” said Rick Gibbs, chief technology officer for Dealer.com.

“We were very nervous about flipping the switch because I had heard stories from other people about how their site had been down for days or had technical problems,” said Gregg Berkowitz, Internet director for Park Avenue Auto Group in New Jersey (www.parkavebmw.com) “But Dealer.com handled the transition really well; in fact it was pretty much flawless.”

Each Dealer.com customer is assigned an EasyLaunch team that includes the Regional Sales Director, Project Manager, dedicated Account Manager and Creative Designer (if the customer chooses additional custom design work). The team conducts an in-depth dealer prep and launch survey that outlines the dealer’s current needs, then creates a process map that details instructions to achieve a fast and effortless new site launch.

The EasyLaunch process also provides dealers with the following benefits:

• Expert SEO Team. Dealer.com’s SEO consultants work with the site designer to keep current organic traffic levels consistent and growing after a new site launch.
• World Class Training. Online video training and weekly live training classes allow dealership employees to login whenever it’s convenient for them, increasing overall participation and performance during the transition.
• Power To The Dealer newsletter and Driving Sales (www.drivingsales.com) online network. All Dealer.com customers have access to these valuable informational sources for continued learning and development.

Dealer.com is joining a growing list of automotive advertising experts interviewed on AdAgencyOnline.Net including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX) and most recently Tim Zierdon from JMsolutions AAXâ„¢.

The following automotive advertising vendors currently enjoy a “preferred automotive advertising vendor” status on the site; LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com, SiSTeR Technologies Video CarLot. Based on preliminary feedback from the independent affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. Dealer.Com will likely be added to the list in the near future.

Philip Zelinger added DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies to AdAgencyOnline.Net as both preferred automotive advertising vendors and consulting clients in his effort to present technologies designed to maximize the R.O.I. for his auto dealer clients. Automotive advertising agencies are looking for online applications that integrate with proven real world processes to add value to the virtual showrooms being built on the World Wide Web, including those created by Dealer.Com. Philip Zelinger has stated his objective to” blur the line between the real and the virtual showroom by integrating old school best practices with new world technology” and he offers that philosophy as a key differentiator between his affiliated automotive advertising agencies and other more conventional agencies.

AdAgencyOnline.Net has an open invitation for independent automotive advertising agencies to join their network of affiliated offices to leverage their resources and share best practices supported by their philosophy that a “rising tide floats all boats.” Auto industry vendors are welcome to present their products and services to the automotive advertising community that supports www.adagencyonline.net. Auto dealers, automotive advertising associations and O.E.M.’s visit AdAgencyOnline.Net to help them sell cars and service as a cost effective alternative to conventional automotive advertising.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”