Posts Tagged “DealerMouth”

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be dedicating his Auto Industry Insiders blog talk radio show on Thursday, February 03rd, 2011 to review vendors exhibiting at the 2011 NADA Convention to discover new technologies and vendor solutions at the convention.  The Auto Industry Insiders show is recognized as a “network of networkers” where automotive advertising experts share best practices for their online audience of automotive advertising decision makers.

Philip will discuss his agenda and list the automotive advertising vendors and applications that he is considering as preferred automotive advertising vendors on AdAgencyOnline.Net. “I have a laundry list of needs presented by our affiliated automotive advertising agencies to better serve their auto dealer clients ranging from DMS systems to integrated CRM applications and online conversion tools.  Auto dealers are demanding more for less and the solution lies in new technologies that provide efficiencies in the sales and service process at the dealership as well as the new online showrooms that are dominating the retail auto industry.  I scheduled a Pre-NADA Convention Networking Party on Friday evening from 5PM to 7PM at the Ritz Carlton Hotel Lobby Lounge co-hosted by my newest vendor client Intellacar to launch their new mobile sales presentation platform and to coordinate the agendas of several affiliated automotive advertising agencies and vendor clients who will be walking the exhibit isles with me during the convention.”

The 2011 NADA Convention is being held at The Moscone Center in San Francisco February 5-7, 2011 but Philip explained that productive activities for automotive advertising agencies and vendors are not limited to the exhibit hall. “On Friday evening I will be rushing from my event at The Ritz Carlton to a Wine Tasting Dinner at Le Charm Restaurant hosted by Brian Pasch for PCG Digital Marketing followed by another stop at The City Club Of San Francisco for an event sponsored by Autodata with an invitation to discuss new business with their CEO Greg Perrier and Vice-President Of Business Development Mike Benavides.  I have to miss an event co-sponsored by J.D. Power and Associates and izmocars at the Moscone Center and several others that promise new business opportunities.  Fortunately several of my affiliated automotive advertising agencies will be able to attend the ones that I miss to represent our shared interests.  After all, what are friends for.”

Some other vendor parties being hosted during the convention on Friday evening include the kbb.com reception at Spur Urban Center, NADA welcome reception co-hosted by J.D. Power and Associates and the NADA/Dealer Academy Reception at Fairmont San Francisco.  Saturday events discussed by Philip that he will be attending include the Cars.Com Rise and Shine Breakfast at The Moscone Center followed by his guest speaking engagement at the Chrysler Minority Dealer Association during their annual meeting at Hyatt Fisherman’s Wharf. 

Saturday evening for Philip will include a brief stop at a party hosted by eCarList at XYZ Lounge in the W Hotel followed by a V.I.P. dinner party sponsored by his vendor client SiSTeR Technologies at The Grand Cafe Peacock Terrace to celebrate their recently awarded patent on their proprietary automated video production marketing platform.  Other events delegated to Philips’ affiliated automotive advertising agencies include the Time Magazine Dealer Of The Year Brunch at the Ritz-Carlton Ballroom and Gallery, the Dealer.Com Reception at the Asian Art Museum and the RouteOne Reception at The Parlor on Fisherman’s Wharf. 

Philip commented on his hectic schedule at The convention. “I am fortunate to have more friends and past, present and pending clients than I can possibly fit into a three day convention. Between myself and my associates I hope to be able to meet as many as possible and I should be able to catch up with the rest in private meetings at our suite, on the convention floor and at seminars that provide a shared learning experience.”

Sundays calendar for Philip will be dominated by early morning meetings followed by Super Bowl themed parties starting with an event hosted by Sean Wolfington from Tier 10 Marketing and his other affiliated companies including Brian Pasch representing the Automotive Advertising Network, (AAN).  The DealerTrack post-Super Bowl Party is on the list of must attend events that Philip is hoping to fit into his Sunday schedule along with several OEM sponsored receptions individually hosted by One Ford and Team Detroit, General Motors, Chrysler Group, Mazda, Mitsubishi Motors, Subaru of America and Hyundai Motor America.

Parties and private meetings will be discussed on the Auto Industry Insiders show, however Philip commented that he is equally focused on investing time at the exhibit hall and select seminars.  “I have taken advantage of the online services offered by NADA this year to organize my time on the floor.  At last estimate I have 23 individual must see vendors who have set aside time to meet with me and mine to discuss them and theirs at their booths.  Of course most visits will be little more than a walk by to catch up with old friends and schedule meetings after the convention to talk about new business opportunities or to develop new ones.  Frankly, were it not for the NADA Convention my relationships with these critical vendor partners would be limited to impersonal phone calls, emails or online networking.  Of course I conduct my business online all year so I am not complaining, but there is nothing like a friendly drink or a business card followed by a handshake to close a deal, make new friends and thank some old ones.” Read the rest of this entry »

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Automotive advertising agencies are expected to improve vehicle sales for their auto dealer clients, however, their ultimate self serving goal is to provide added value and profits to support their fees.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal — http://AdAgencyOnline.Net — has accepted that responsibility for his affiliated automotive advertising agencies as he reviews new automotive advertising applications that promise to improve profitability for his auto dealer clients across multiple departments. 

Philip is scheduled to review izmocars in an interview with their  Chief Sales and Marketing Officer, Mike Martinez, on the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time.  The pair of automotive advertising experts will be discussing izmocars on the blog talk radio show appropriately named Automotive Advertising Experts scheduled to air live on Friday, January 28th, 2011 at 12 Noon EST.

Philip was asked to review izmocars by a client that had learned about them in an article in Automotive News written by David Barkholz and published on May 31st, 2010 that sited a testimonial reflective of many opinions that are shared by their satisfied customers. “Thanks to an in-store Web tool and some extra sales training, accessory sales at Bob Moran’s Acton Toyota in Littleton, Mass., have doubled to about $110,000 a month since September, said Shawnee Wandless, the store’s sales manager.”

“He said the tool, AddOnAuto by izmocar, allows the store to market accessories to car buyers in an easy-to-use, visual way. “We’ve put accessories in the forefront of vehicle sales, not as an afterthought,” Wandless said.”

“With a couple of mouse clicks, customers can see online how specific wheels, electronics, leather, chrome trim and other accessories will look on the exact vehicles that they intend to purchase.”

“The program also lists prices and calculates how much the monthly payment will rise if the accessories are wrapped into the vehicle financing.  It’s a big leap forward from print or online catalogs that simply show the products alone without showing the parts on a specific vehicle, Wandless said.”

After an online presentation of izmocars by Mike, Philip agreed to continue his due diligence based on his shared confidence in the value and importance of selling accessories to boost the diminishing profits realized by vehicle sales.   Philip explained that, “Fixed operations and F&I sales are more important than ever for auto dealers who are struggling to survive in a challenging economy.  I see izmocars as a perfect platform to introduce accessory sales into the sales process at the formative stages of the presentation vs. during the negotiations after the vehicle has been selected by the customer.  I look forward to sharing my discovery of izmocars with my affiliated automotive advertising agencies to solicit their feedback on their solution for consideration as a preferred automotive advertising vendor on AdAgencyOnline.Net.”

About Mike Martinez

As Chief Sales and Marketing Officer Mike Martinez is responsible for all marketing functions at izmocars as well as overall sales responsibility including business development, OEM relationships, field sales, and inside sales.  Prior to izmocars, Martinez was executive vice president of products and strategy at OneCommand, responsible for OneCommand’s corporate and product strategy, technology, and product development. Prior to his time at OneCommand, Martinez was president and CEO of Four Creeks, a company he co-founded, which was acquired by OneCommand in 2006.

Before becoming an entrepreneur, Martinez served as the vice president of sales, marketing, and products for The Cobalt Group for four years. He also served for five years at Lucent Technologies as General Manager of Marketing, and for seven years in a variety of roles at Microsoft.

About Izmocars

Izmocars is the world’s leader in Interactive Media Content for the automotive industry. Founded in 2002, its flagship product, AddOnAuto, helps dealers add hundreds of dollars in additional gross revenue per vehicle sold by providing a visual accessories sales system that integrates the accessories shopping and financing function with the car purchase, making it very easy for dealers to easily and immediately launch an accessories sales business that creates new net profits for dealers.

AddOnAuto (AOA) is an In-Store Accessories Sales Solution that helps auto dealers sell accessories effortlessly from within their dealership and includes a Visual Configurator as well as a Virtual Inventory System.

Buying a car has always been a visual and emotional experience, which means customers need to be provided with instant visual confirmation while selecting accessories. AOA’s Visual Configurator enables customers to virtually add or remove accessories and instantly view them on their vehicle of choice. It is, psychologically, a powerful visual tool that not only enables customers to see their chosen accessories on the vehicle before purchasing them but also motivates them to make their decision in minutes!

AOA gives auto dealers access to their own Virtual Inventory system of accessories, enabling them to sell them without the need to hold a physical inventory. It also connects dealers directly to a vast, constantly updated vendor database of accessories, giving them the sales power without the expense. Auto dealers can now focus on selling accessories without the cost and strain of holding a physical inventory.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., izmocars or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

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Automotive advertising agencies are overwhelmed by demands from their auto dealer clients to provide more with less.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of their automotive advertising resource / networking portal http://AdAgencyOnline.Net, recently interviewed James Crouse, the CEO of CloudOne, on his blog talk radio show Lunch With Phil Discussing Automotive Advertising.  The pair of automotive advertising experts reviewed the services offered by CloudOne designed to supplement the limited resources of auto dealers who have reduced their staff and budgets to accommodate a consolidating auto industry.

Philip explained his decision to invite Jim onto his show to share his outsourced solution and to discuss the market conditions that have forced auto dealers to seek alternatives to processing inbound and outbound calls from their own facilities using their own staff.  “The automotive industry is recovering from the most massive business contraction in its history.  Dealers face many challenges to growing their business and competing effectively in this new marketplace.  The question is, how do auto dealers allocate resources and increase efficiencies after implementing significant reductions in personnel and expense?”

“With this challenge in mind, CloudOne has developed a cloud based platform of products and services that enable dealers and automotive advertising agencies to grow business incrementally with controlled variable expense.  The CloudOne platform offers access to Best of Breed marketing components that a dealer can use on an ala carte, monthly basis to help grow their business on a scalable level.” 

About James Crouse, Chief Executive Officer – CloudOne

Jim was the founder and Chief Executive Officer of BarNone, Inc., a consumer-facing auto finance and lead generation company.   Jim’s vision and execution at BarNone built a dealer-centric business model into a top consumer brand aimed at customers seeking a hassle-free experience to obtain financing for their auto purchases.

In 2005, Jim sold to First American Title Company (FAF) and he remained in his role at BarNone until 2007. During his tenure, Jim built the company to over $35 million in annual revenue and processed over 8-million customer applications.  CloudOne is the extension of his previous vision and applications at BarNone.

About CloudOne

The CloudOne platform flexibility enables measured growth with reduced total marketing costs and increased return on investment. The platform is a cohesive marketplace  of lead generation and fulfillment components that represent the best practice capabilities that BarNone achieved  while servicing thousands of dealers across the country.

The CloudOne platform also includes strategic partnerships with best practice companies that have emerged over the past several years.  From this substantial offering, auto dealers can pick and choose individual products or services, add to what’s working, scale back when needed, all from one central online location.

The CloudOne platform is anchored by the capabilities and efficiencies represented through the CloudOne Call Center.  These Call Center services represent fulfillment best practices that have been developed through the answering of more than 8 million phone calls.  The proprietary scripting engines reflect data assimilated over a decade of answering telephone calls for dealerships.  This data allows our call center to be the most effective, efficient and consistent means of facilitating customer inquiries and appointments. Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be interviewing three principals from eVBDS, (Electric Vehicle Business Development Strategies), — George Stellweg, Forest Williams and Carlos De La Guardia — on his blog talk radio show Automotive Advertising Experts.  The group of auto industry insiders will be discussing the many challenges and opportunities that electric vehicles will represent to auto dealers.  The show is scheduled to air live on Friday, January 21st, 2011 from 12:00 Noon EST to 12:30 PM EST. 

Philip introduced the show with his overview of the plans that eVBDS has for auto dealers that differs from those outlined by the OEMs. ” eVBDS has partnered with Eaton Corporation – a leader in electric power management for over a century with $13B in total revenues – to introduce a line of electric vehicle chargers that permits consumers to charge their EVs at home safely and significantly faster than conventional “trickle” charging. Eaton’s Pow-R-Station will also serve as the controller for the emerging home energy generation and storage systems of the future. eVBDS is creating a channel to allow dealers to enjoy the profits of selling a charger at the dealer level vs. deferring it to the OEM sponsored channels…and later to participate in their customers’ future in-home energy management  needs.”

“The factories have functionally bypassed the auto dealers with direct relationships with vendors such as Aerovironment for the Nissan Leaf and SPX for the Chevy Volt.  They are even encouraging customers to contact these vendors directly to purchase their chargers and arrange for installation. The goal of eVBDS is to provide a world class EV charging product that will be sold exclusively thru dealerships’ F&I department. The initial EV buyer is likely to be affluent and will want to leave the dealership with a complete solution.  They will be equally attracted to the ability to add the charger and installation to the vehicle loan package with much more attractive interest rates.”

“Over the next several years more consumers will want to add home storage batteries to take advantage of the low energy costs that will be offered at off peak hours. In addition, many will also decide to add their own electricity generation capability via solar, wind or even the Bloom Box that can generate electricity fueled by natural gas or propane. Their line of EV chargers are designed to manage these generation and storage processes for the homeowner. In fact, as dealers see service revenues dip due to the lower maintenance requirements of EVs they will be motivated to take advantage of these natural “add on” sales, perhaps leading to new business opportunities. ”

“I envision that the EV is going to have the same impact on the power grid that the personal computer had on computing. It will accelerate the move towards decentralized power generation and storage the same way that the PC ended the dominance of the mainframe computer.”

“The bottom line is that EV vehicles will impact the dealers bottom line before, during and after the sale and eVBDS is focused on keeping the auto dealer in the mix!  Anything that makes auto dealers money is part of the newly assigned areas of responsibility for today’s full service automotive advertising agency.  Based on my past dealings with one of the principals at eVBDS and my ongoing due diligence regarding their business model I see them as a valuable potential partner.  After all, what are friends for!”

About George Stellweg

A successful military career served and inspired George well, of Dutch descent; George’s education globally has resulted in extensive multi-cultural business knowledge. With over 20 years of solid experience as a business leader, entrepreneur and senior executive, George has held leadership positions managing North American and international companies. He has successfully established new businesses in 8 countries managed and implemented executive, sales and business development teams in 15 countries.

He is currently the Founder and Managing Partner of  Latin American Consulting, Inc, KSD & Co, LLC, and Electric Vehicle Business Development Strategies, LLC.

About Forest Williams

Forest Williams has been in technology sales and new business development for almost 30 years. A graduate of West Point, he served as a KC-135 pilot in the Air Force refueling the SR-71 spy plane, still the fastest aircraft in the world.

After leaving the service in the early eighties Forest went to work for National Semiconductor as a Strategic Account Manager in Southern California. He left National in 2001 to found CarLocate, a GPS vehicle tracking company that was the launch partner for Trimble Navigation’s TrimTrac, the industry’s first portable GPS tracking device.

Over the past several years Forest has become increasingly involved in the development of electric vehicles and the charging station infrastructure that is an important component for the success of EVs in the marketplace. He is currently a Founder & Managing Partner and VP of Sales and Marketing for Electric Vehicle Business Development Strategies, LLC, or eVBDS, which is introducing a line of home EV chargers that will also manage the energy generation and storage products many consumers are adding to their homes.

About Carlos R. De La Guardia

Carlos R. De La Guardia is Founder and Managing Partner in Electric Vehicle Development Strategies, LLC (eVBDS), Latin American Consulting, Inc, KSD & Co, LLC and the President of The De La Guardia Group; an international marketing and business consulting firm that advises the government in the development and implementation of new technology strategies in the public sector. He has developed a close relationship based on credibility and positive results with high ranking members of the government administration.

In April 2004 Mr. De La Guardia was appointed Chargé d’ Affaires until the new ambassador arrived after the administrations changed in Panama. In October of the same year he coordinated the transition team at the embassy and went back to his private consulting business; this time creating The De La Guardia Group, an international business and political strategy consulting firm based in Old Town Alexandria, Virginia, where he resides with his wife Laura.

He became a diplomat when he was appointed Deputy Chief of Mission at the Embassy of Panama in Washington, DC, the United States of America in November 2002. He was also Minister Counselor to the President in US-Panama affairs. Mr. De La Guardia’s role in Washington, DC was instrumental in the initial conversations between the two nations to have a Free Trade Agreement (FTA). He also played a key role in all the arrangements for the official presidential visit of President Mireya Moscoso to the White House in June 2003.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., eVBDS or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

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To train — or not to train — is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale.  Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never ending supply of salespeople and service writers who earned a higher than average income for their efforts.  Today’s consolidating auto industry has changed the math for auto dealers who now have to deal with shrinking sales volumes, reduced profit margins and the resulting loss of a ready willing and able sales and service staff whose incomes have been reduced along with dealer profits. 

Automotive advertising agencies have always been tied to their auto dealer clients bottom line — whether they knew it or not — and today’s automotive advertising agencies are realizing that their areas of responsibility do not stop at the front door of the auto dealership.  Automotive advertising plans geared for the Internet using digital marketing platforms coupled with internal sales and service processes powered by integrated technologies provide efficiencies that allow auto dealerships to operate with reduced budgets and support staff in sales and service. 

Unfortunately, many auto dealers and automotive advertising agencies have been operating with the false sense of security that the people aren’t as important as the technology and/or the processes that they have applied to replace them.   That is as untrue today as it was yesterday. People still like to do business with people that they like and human nature has survived on the world wide web.  The real solution for auto dealers forced to operate with fewer sales people and service writers is to train them in the use of the new technology, however, not at the expense of training them in understanding human nature and proven old school best practices to sell a car.

New technologies and automotive advertising applications include training solutions that offer efficiencies similar to other sales and service processes that have been applied to reduce expenses for auto dealers.   However, even the best training system can’t teach someone to be a nice person and/or to place their customer’s interests ahead of their own.  These applications must be coupled with people skills that are best hired vs. taught and they start before the sale or even the hiring of the sales person or service writer ever begins.  Read the rest of this entry »

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