AdAgencyOnline.Net

Automotive advertising agencies tune into blog talk radio station WAAOL – All Automotive Advertising News All The Time – to listen to Philip Zelinger review cutting edge automotive advertising applications. Philip is the President of Ad Agency Online, L.L.C., (AAOL), and host of their auto industry social networking site AdAgencyOnline.Net. The “Lunch With Phil Discussing Automotive Advertising” show is an open business meeting where automotive advertising agencies, auto dealer / vendor clients of AAOL and a growing audience of automotive advertising insiders call in to share best practices in automotive advertising using the Internet and newly developing digital marketing solutions.

The auto industry is consolidating which requires auto dealers to demand more for less from their automotive advertising agencies. WAAOL reviews automotive advertising vendors that replicate “real world” selling processes in the virtual automobile dealerships being built on the World Wide Web with efficiencies that accomplish that goal. The featured vendors on the station have survived an extensive evaluation process that requires them to provide proven R.O.I. statistics and experienced results before they are given a chance to present their solutions on air. Successful automotive advertising vendor applicants are then offered a position as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and only the best of the best are offered the opportunity to have Philip Zelinger and AAOL represent them as a vendor client.

Philip explained his vendor review process and the criteria that he applies when considering an automotive advertising application for his affiliated automotive advertising agencies and site visitors. “After 25 plus years a General Manager and Dealer Principal I have learned to prioritize R.O.I. on a line item basis and to build accountability into any relationship. Performance based compensation plans and vendor agreements rely on a shared responsibility to protect the interests of all parties. The automotive advertising vendors that appear on WAAOL as well as those that are featured as preferred automotive advertising vendors on AdAgencyOnline.Net understand and accept that mutual obligation to our shared clients. As far as accepting vendor clients, I have a 30 year reputation to protect and no single retainer can replace the importance of my relationship with the auto dealers and site visitors to AdAgencyOnline.Net that turn to me for guidance in today’s troubled auto industry. After all, to use a phrase that I have adapted as my branding slogan – what are friends for!”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of their auto industry social networking site AdAgencyOnline.Net, was invited for the fourth consecutive year to speak to the automotive advertising class at Northwood University in West Palm Beach, Florida. Ed Peters, an Associate Professor at Northwood University, introduced Philip to the class as “an auto industry and automotive advertising expert with a unique understanding of the technology that is shaping the future of the auto industry.”

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Prior to Philip’s presentation at Northwood University he discussed his agenda for the class on a blog talk radio station, WAAOL, All Automotive Advertising News All The Time, that is featured on AdAgencyOnline.Net. The show, “Lunch With Phil Discussing Automotive Advertising,” is an open business meeting designed to share best practices with site visitors, affiliated automotive advertising agencies and auto dealer clients of AAOL. Philip explained that the information he planned to share with the class at Northwood was based on a seminar that he recently delivered in Las Vegas at the 6^th Digital Dealer Conference.

The seminar at the 6^th Digital Dealer conference discussed during the show and presented at Northwood expands on his business philosophy to network with automotive advertising professionals. Philip’s seminar was posted at www.digitaldealerconference.com as follows:

Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.

Sub-title: Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.

Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities – to build online relationships that will mature into service and sales customers in the “real world.” This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.

Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world” with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

Ad Agency Online, L.L.C., (AAOL), is a full service automotive advertising agency. AAOL developed a proprietary online communication / distribution system to leverage the resources of their national network of independent affiliated automotive advertising agencies, production partners and select vendors to serve their auto dealership and vendor clients. In December of 2001 AAOL extended their Internet presence and services to their clients by developing a free automotive advertising resource / networking portal – http://adagencyonline.net – that hosts an online blog talk radio station – WAAOL, All Automotive Advertising News All The Time. The site and blog talk radio station focus on common problems experienced by a struggling auto industry in a problem / solution format. Their goal is to share best practices with site visitors with the philosophy that a “rising tide floats all boats.”

Philip Zelinger, the President of AAOL and host of WAAOL’s blog talk radio shows, has recently referenced a new auto industry focused social networking site being developed for a vendor client of AAOL – EveryCarListed.Com, (ECL). ECL is also a “preferred automotive advertising vendor” on AdAgencyOnline.Net and Philip is a regular contributor to the blog site currently hosted on ECL, http://blog.everycarlisted.com/ . The new “network of networkers” planned by ECL will be titled “Auto Industry Insights”, (AII), and it will supplement the blogs and industry issues discussed on the internal ECL blog site. The auto industry focused platform will draw on a diverse group of recognized auto industry experts and their established online communities.

About Auto Industry Insights

Auto Industry Insights will be an open forum for the auto industry headed by an advisory panel made up of established automotive advertising insiders and supported by their existing auto industry social networking/blogging sites. The panel and contributing online communities includes; ADM – hosted by Ralph Paglia, www.DealerRefresh.Com – hosted by Jeff Kershner, www.DrivingsSales.Com – hosted by Jared Hamilton, http://imacsweb.typepad.com/ – hosted by Gary May, http://www.scottmonty.com/ – hosted by Scott Monty, www.askpatty.com – hosted by Jody Devere and http://adagencyonline.net hosted by Philip Zelinger.

The portal is being developed as a consumer/dealer/consultant facing social networking site supported by – www.everycarlisted.com (ECL) – an auto industry inventory website that will be driving traffic to the networking community through existing strategic partnerships as well as both conventional and online marketing investments. The concept is to establish a “network of networkers” with a priority on content sourced from auto industry consultants, auto dealers that have their own blogging forums and even consumers that have registered with ECL. The site will be promoted to share “best practices” and real world experiences.

The official launch of AII is hoped to coincide with the 6^th Digital Dealer Conference being held at the Mirage Hotel in Las Vegas from April 19, 2009 to April 21, 2009, however, the exact date has yet to be announced. According to Philip Zelinger, “AII is a collaboration of a group of qualified professionals who will be contributing their knowledge and relationships to this common effort to advance Internet marketing. It is a project that can’t be rushed, and social networking sites are not commercial ventures so we have no reason to do so. Our goal is to share best practices and develop an online community of likeminded automotive advertising professionals and auto dealers who will follow AII to listen and learn so they can presume to teach. Consumers will share their experiences before, during and after their shopping or servicing experience in both the real and the virtual world and all parties will benefit from their input. I will confirm that we are past the developmental stage and we are now focusing on drawing content from a variety of sources. This will be an ongoing effort so, technically, we will never be done! Of course, the 6^th Digital Dealer Conference would be a great place and time to start so that is our objective.”

Automotive advertising agencies, auto dealers, vendors and auto industry insiders that would like to contribute articles to AII can visit http://adagencyonline.net for additional information, they can contact Philip Zelinger directly at 1-888-796-2228 or email him at pzads@bellsouth.net . To quote Philip, “Help is only a click away!” ###

A challenging economy and a shrinking auto industry have limited new construction to virtual showrooms on the Internet Superhighway. AdAgencyOnline.Net is a free automotive advertising resource / networking community that reviews and reports on “bleeding edge” automotive advertising vendors focused on developing online selling processes for auto dealers marketing to a growing audience of online car shoppers. Their goal is to surface and share best practices to integrate virtual world showrooms with established real world selling processes.

According to Philip Zelinger, the host of AdAgencyOnline.Net and President of Ad Agency Online, L.L.C., (AAOL), the “floor plans” for these online auto dealerships must be user friendly and transparent. More importantly, given the explosive growth of new technologies designed to maximize the efficiency and R.O.I. for websites, it is becoming obvious that custom websites deserve consideration vs. template solutions provided by “big box” website providers.

Philip will be interviewing Marc Abrams, the President of MLA Consult, Inc., www.mlaconsult.com , on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising”, that airs Tuesday, March 17^th, 2009 between 12:00 Noon and 12:30 PM EST. Greg Moal from MLA is also expected to be monitor and possibly respond to call in questions during the show to discuss the proprietary applications available to MLA.

MLA is being considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and a production partner for AAOL. Philip is expected to recommend the website design firm on a “project basis” with AAOL managing and monitoring the first few websites before adding them to the online network of affiliated automotive advertising agencies, production partners and select vendors. The online community shares their vision to “blur the line between the real and the virtual automobile dealerships being built on the World Wide Web.

Marc described MLA in a brief letter distributed to the automotive advertising agencies and auto dealer clients of AAOL. “In the three decades we’ve been in business we’ve watched as virtually every facet of the industry has changed, but we have maintained our core principals putting our clients’ profitability ahead of self-serving creativity.”

“Whether it’s building a company’s website, providing interactive production/engineering services, search engine optimization, or developing an overall marketing program we base every project on a solid, thoughtful strategy tailored to the specific needs of our clients business. Strategies carefully designed to integrate with all other relevant branding and marketing communications and utilizing the latest in technology.”

“As marketing has evolved from print to online platforms, we have continually expanded our own understanding of new technologies that effectively reach consumers, leveraging those that can produce results and eschewing others. We continue to base our strategies on sound marketing principles while integrating traditional and interactive techniques to maximize results. And, we’re always aiming at maximizing ROI, a key element in all clients’ minds.”

About Marc Abrams

With 30 years of experience in national and international marketing, Marc’s strengths lie in his overall understanding of the online marketplace and interactive advertising… Currently, he specializes in interactive marketing strategy working with widely diversified clients. He previously served as Vice President of Interactive Services for Marketing Magic Advertising, the largest independent agency in Florida, Marketing Director for Technion, Inc., one of the nation’s largest call center operators, with clients such as Bellsouth and AT&T. He has been employed by several major advertising agencies, including Parker and Associates, Jack Leeds, and J. Walter Thompson.

He has served as Director of Interactive Services at Ocean Drive Magazine, and has worked at several traditional ad agencies, where he developed expertise in healthcare, travel and real estate. Clients appreciate his savvy in navigating the uncharted waters of new media. Marc is vitally involved in his community as shown by his service in an advisory capacity to the Dade County (Miami) School Board, as a Board Member of the March of Dimes, and as co-founder of the Dade County Wheelchair Tennis Program.

About Greg Moal

Greg has operated as an expert-consultant with several world-class businesses, leading web development and business technology optimization projects with Peregrine Systems (now part of HP), Deutsche Bank, CSC Peat Marwick, Vivendi, Avaya and others. Greg graduated in Corporate Governance and in Information Technology. In 2000, Greg led a project for a major European search engine operated by telecommunication giant, Orange Telecom.

After years of consulting both in Europe and in the US, in the Spring of 2004 Greg settled down in South Florida where he founded Stepmiles and was also immediately appointed as Vice President of Internet Marketing by the American Marketing Association for two consecutive years. He has helped companies in multiple industries, such as the finance, education, hi-tech, real estate, healthcare and others, to improve their rankings and to increase traffic and conversions. Greg has also authored several advanced search engine optimization tools and web marketing dashboards dedicated to providing businesses with a clear understanding of their key performance indicators (KPIs).

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

AboutAdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6^th Digital Dealer Conference.

For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at pzads@bellsouth.net, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

The automotive advertising industry is being directly impacted by a shrinking auto industry. Automotive advertising agencies have had to change their core business model to survive the shift from commissionable conventional media – such as radio, T.V. and print – to more cost effective marketing methods and Internet based channels. AdAgencyOnline.Net was formed to assist in the transition as a free automotive advertising resource / networking channel to review cutting edge automotive advertising applications. The portal’s onsite blog talk radio station – WAAOL, All Automotive Advertising News All The Time – provides answers to universal questions being posed by automotive advertising agencies and auto dealerships suffering from reduced sales and budgets.

According to Philip Zelinger, the host of AdAgencyOnline.Net / WAAOL and president of Ad Agency Online, L.L.C., (AAOL), the answer lies in marketing to existing customers from an auto dealer’s database combined with leveraged exposure on the World Wide Web using developing technologies and applications targeting customers that have turned to the Internet to get a better deal. “Having invested twenty five plus years as a General Manager and Dealer Principal, followed by the last ten in the automotive advertising industry, I can honestly say that the only constant in both related business sectors is change.”

Philip has reviewed several automotive advertising vendors focused on database marketing with a variety of applications while interviewing their decision makers on his “Lunch With Phil Discussing Automotive Advertising” and “Automotive Advertising Experts” blog talk radio shows. Bulldog Marketing Technologies, Inc. was recently featured as both a preferred automotive advertising vendor on AdAgencyOnline.Net and a vendor/client of AAOL. Scott Davis and Curtis DeGroote reviewed their products and services along with their “best practices” in database marketing and the podcasts of their shows can be found on WAAOL at the following links;

http://www.blogtalkradio.com/adagencyonline/2009/02/06/Automotive-Advertising-Experts-Automotive-Advertising-Vendor-Review-NADA-Recap

http://adagencyonline.net/wordpress/?p=577&preview=true&preview_id=577&preview_nonce=2a4bb0ae6a

Another preferred automotive advertising vendor that has earned the support of AdAgencyOnline.Net is CityTwist, Inc. This Boca Raton, Florida based software firm developed an online self serve, “DIY”, template email service that sources their target audience from a 250 million “opt-in” database for conquest local marketing plans. Auto dealers or their automotive advertising agencies can resource this online application to immediately craft and deliver a specialized message using a variety of filters including distance from the dealership, zip code, demographics and gender. Ken Schwartz, the President of CityTwist.Com discussed his shared visions with Philip Zelinger several times on WAAOL. The shows and related articles can be found at;

http://adagencyonline.net/wordpress/?p=350&preview=true&preview_id=350&preview_nonce=9eca56b582

Philip has suggested another variation of the theme regarding database marketing for his affiliated automotive advertising agencies that has to do with the way that auto dealers are accessing and using their DMS to supplement their advertising budgets. Online conversion tools that develop and distribute leads to an auto dealer’s DMS and CRM are becoming the norm. Educating auto dealers in how to integrate these systems and the leads that they generate into their automotive advertising plans is what Philip describes as one of the “differentiators” that distinguish AAOL from conventional automotive advertising agencies.

Argistics, Inc. developed “AutoTransaXion” as a customer interaction platform to enhance conversion rates. The platform quickly evolved into a fully functional online transaction tool to maximize the R.O.I. for the forward thinking auto dealer’s that were challenged to do business through the “glass wall” blocking them from their virtual customers. The application is constructed in a “cloud environment” that allows a unique degree of customization in their “consumer facing” micro-site. The end result is that the auto dealer can conduct a complete online transaction through the use of a proprietary two way video VOIP system and pull/push features built into the application that links directly to an auto dealer’s DMS / CRM.

Additional information can be gathered by listening to previous blog talk radio interviews by Philip with Bruce Cerbone and Jeffery Bennett from Argistics.Com on WAAOL and by reviewing the blogs discussing the shows posted on AdAgencyOnline.Net;

http://adagencyonline.net/wordpress/?p=514&preview=true&preview_id=514&preview_nonce=6474d41f1c

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6^th Digital Dealer Conference.

For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at pzads@bellsouth.net, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##