AdAgencyOnline.Net

Ad Agency Online, L.L.C., (AAOL), has added another leveraged resource for their network of independent affiliated automotive advertising agencies to extend their services through the use of a new auto industry social networking portal they are creating for their vendor/client – www.EveryCarListed.Com. The automotive advertising agencies linked by the Internet based communication / distribution system developed by AAOL have been promoting EveryCarListed.Com as a preferred automotive advertising vendor on the free auto industry social networking portal – http://adagencyonline.net – hosted by AAOL.

The auto industry has turned to the Internet for cost effective ways to market to consumers. Auto dealers have instructed their automotive advertising agencies to find vendors that can provide cutting edge applications to help them sell vehicles and service. AAOL promotes AdAgencyOnline.Net as an auto industry focused social networking site that benefits automotive advertising agencies, dealers, vendors and consumers alike by finding and featuring Internet based technologies and applications that integrate proven real world selling processes with the virtual showrooms being built on the World Wide Web. The success of AdAgencyOnline.Net and the growing use of social networking sites like Face book, Twitter and too many more to mention have prompted AAOL to integrate similar consumer facing forums into their client’s websites to provide additional information and earn the trust of site visitors. Social networking sites provide an open forum that allows consumers and auto dealers to share experiences as well as ideas when deciding who to do business with. The added value of increasing the search engine optimization, SEO, of the parent site makes the extended exposure an even more effective marketing tool for auto dealers.

AAOL has announced the development of an integrated social networking blog based site – “Auto Industry Insights” – that they will be linking to EveryCarListed.Com, (ECL). ECL is an automotive advertising website hosting the inventory of thousands of auto dealerships and millions of vehicles with one million unique monthly visitors projected by the end of the 1^st quarter of 2009. ECL will be further leveraging their site traffic by developing reciprocal links with established auto industry blogging sites and auto industry experts with a loyal following of consumers and/or auto dealers. The links are a welcome SEO tool for ECL, however, the blogs and the related information that they will provide to site visitors, dealers and consumers is a more valued resource.

The online audience provided by the contributors to “Auto Industry Insights” will supplement existing and pending online strategic partnerships, conventional and Internet advertising investments and projected search engine marketing, (SEM), investments made by EveryCarListed.Com. As a result, the site traffic to ECL is expected to exceed two million visitors by the 4^th quarter of 2009. The leveraged site traffic of ECL with that of the selected auto industry social networking sites will provide a combined audience and SEO far greater than what the individual sites could produce. Site visitors will also benefit from the opportunity for consumers, automotive advertising agencies, auto industry vendors and OEM representatives to share best practices and to listen, learn or teach about all aspects of the auto industry.

Auto dealers that post their inventory on ECL will also be contributing posted discussions along with consumers that open an online account with ECL. The open forum will allow consultants, auto dealers and customers to share insights not otherwise available in either the real or the virtual world and it is a key differentiator for this forum as well as ECL which will benefit everyone that is involved. The “transparency” provided by this exchange of shared information and real world experiences represents the future use of the Internet to conduct business and AdAgencyOnline.Net is an example of a successful site targeted to the auto industry that has proven its value to attract new business in an otherwise down market.

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of the automotive advertising networking site – AdAgencyOnline.Net. The automotive advertising resource / networking portal features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time . Mr. Zelinger hosts several blog talk radio shows, such as “Lunch With Phil Discussing Automotive Advertising,” to review potential automotive advertising vendors to be featured on AdAgencyOnline.Net. More recently, he has used the online forum as an open business meeting to invite auto industry insiders with an established online audience to join him on the new auto industry social networking site he is developing for EveryCarListed.Com. Mr. Zelinger stated that the response from his online friends and fellow auto industry consultants has been extremely gratifying. The first meeting of the “Advisory Counsel” for the shared portal – “Auto Industry Insights” – will be held at the NADA Convention in New Orleans between January 24^th and January 27^th 2009. The qualified and experienced auto industry insiders and automotive advertising experts that have committed their time, wisdom and existing auto industry social networking sites to this shared opportunity insures that the site will be a valued platform and leveraged resource for all of the contributors.

Dale Boone and Darrell Campbell from EveryCarListed.Com will be reviewing applicants to select six of the “best of the best” to serve on the senior advisory panel and to contribute articles and reciprocal links to the portal. Mr. Zelinger confirmed that Ralph Paglia, the host of an auto industry networking site, www.automotivedigitalmarketing.com ,(ADM), has been offered and has accepted the first seat on the panel. Ralph is the National Director of Digital Marketing for ADP and he also hosts a blog talk radio show on AdAgencyOnline.Net called, “Lunch With Ralph Discussing Automotive Advertising.” It is expected that some of the other panel members will be selected from guests that were previously interviewed on another of the blog talk radio shows on WAAOL, “Automotive Advertising Experts.”

The auto industry is following the direction of the automotive advertising agencies linked by Ad Agency Online, L.L.C. to develop their own social networking sites. Many of the auto dealer and vendor clients of AAOL will be monitoring the success of ECL’s “Auto Industry Insights” to help design their own linked forums. Ad Agency Online, L.L.C. is responsible to monitor and manage the automotive advertising applications that they promote to maximize the R.O.I. for their clients and they are confident in the anticipated success of the one that they are developing for ECL. Philip Zelinger stated that “Blog talk radio, online social networking sites and blogging should be an integral part of any comprehensive online marketing plan and the new site to be hosted by ECL promises to be the best example of leveraged online resources to date.”

AdAgencyOnline.Net has matured an online following of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that have shared in the success of their auto industry facing portal. The featured applications on the site include DMS and CRM providers, such as ADP and BZ Results, as well as conversion tools such as LeadConverter’s staffed chat application that functions as an outsourced BDC and Argistics two way video platform –AutoTransaXion – which links to an auto dealer’s DMS and CRM allowing for real time online negotiations leading to an appointment or an actual sale without ever leaving their application.

Other vendors featured on AdAgencyOnline.Net and/or represented by Ad Agency Online, L.L.C. that are being considered to participate with the ECL online blogging site include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application.

AdAgencyOnline.Net has also conducted interviews with respected automotive advertising experts that have been invited to participate in the EverycarListed.Com forum including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

Automotive advertising vendors, automotive advertising agencies and auto dealers who have an online audience through their own networks or blogging sites are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to apply for a position on the “Advisory Counsel” and/or to contribute articles to the consumer facing social networking platform being developed for EveryCarListed.Com. To quote Philip Zelinger, “Help is only a click away!” ###

Automotive advertising agencies are travelling in unchartered waters when advising their auto dealer clients in today’s troubled times. AdAgencyOnline.Net is a welcome resource for automotive advertising agencies that prefer to rely on established real world media to market to the growing number of Internet car shoppers. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising portal AdAgencyOnline.Net, uses his blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to review cutting edge automotive advertising applications for consideration by his affiliated agencies, auto dealer clients and site visitors. CityTwist is the newest automotive advertising vendor to earn the support of AdAgencyOnline.Net with their self serve email marketing application tied to an Internet based resource of email templates and a database of 250 million qualified customers.

The auto industry is focused on cutting automotive advertising budgets without reducing market share. Ad Agency Online, L.L.C. and AdAgencyOnline.Net are able to deliver more for less by using newly developing digital marketing applications and internet based resources to maximize the R.O.I. for their auto dealer clients. CityTwist is an example of a new Internet based automotive advertising solution that relies on a proven direct marketing tool – email.

Philip Zelinger interviews a variety of interesting automotive advertising insiders on the blog talk radio shows featured on WAAOL, including “Lunch With Phil Discussing Automotive Advertising” – an open business meeting with his affiliated offices, “Lunch With Ralph Discussing Automotive Advertising” – hosted by Ralph Paglia, the National Director of Digital Marketing for ADP, and “Automotive Advertising Experts” that airs every Friday from 12:00 Noon to 12:30 PM EST. Ken Schwartz, the President of CityTwist, will be interviewed by Philip Zelinger on this week’s Automotive Advertising Experts show with the online audience invited to call-in questions in a problem/ solution format.

The auto industry is reacting to the shrinking economy by reducing automotive advertising budgets. The solution provided by Ad Agency Online, L.L.C. and AdAgencyOnline.Net is to use technology and internet resources to monitor and manage their automotive advertising campaigns to maximize the R.O.I. for their auto dealer clients. Many new Internet based automotive advertising solutions are being reviewed by Philip Zelinger in interviews conducted on the blog talk radio shows on WAAOL, http://blogtalkradio.com/adagencyonline .

AdAgencyOnline.Net has attracted an online following of automotive advertising agencies, auto dealers, automotive industry vendors and O.E.M. representatives that share their vision to “blur the line between the real and the virtual automobile dealership showroom.” The free automotive advertising resource portal hosted by Ad Agency Online, L.L.C. and their affiliated automotive advertising agencies focuses on the shift to the Internet by reviewing cutting edge applications on the site and then recommending only the best as “preferred automotive advertising vendor’s” for their auto dealer clients and site visitors.

AdAgencyOnline.Net and Ad Agency Online, L.L.C. represent DMS and CRM providers such as ADP and BZ Results, chat programs from LeadConverter and Argistics with their 2 way video platform –AutoTransaXion – that links a dealer’s website to his DMS/CRM as well as a variety of applications involved in all aspects of operations in both the real and the virtual world. Some of the more recognizable vendors that are currently featured on AdAgencyOnline.Net and/or that are represented as vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools and most recently – CityTwist – a DIY self serve online email marketing application.

The Automotive Advertising Experts show on AdAgencyOnline.Net has featured interviews with many nationally respected automotive advertising insiders including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

Automotive advertising vendors are selected to be featured on AdAgencyOnline.Net based on their ability to reduce costs for automotive advertising agencies and auto dealers who have banded together to solve common problems. Automotive advertising agencies are invited to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are welcome to apply as a preferred vendor and auto dealers are able to listen and learn from auto industry insiders by visiting AdAgencyOnline.Net and tuning into WAAOL. For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

In today’s troubled auto industry it is common to blame the O.E.M.s – specifically the “Big Three” including General Motors, Chrysler and Ford – for the problems being faced by auto dealers and their automotive advertising agencies. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising portal AdAgencyOnline.Net, challenged that negative opinion – of Ford at least – when he commented on his respect for a group of Internet professionals at FordDirect.Com. This highly experienced group has earned a reputation with Ford and Lincoln/Mercury Dealers as being part of the solution, not the problem.

Mr. Zelinger used his blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – to pass on his respect for the “team effort” that he found in dealing with FordDirect.Com on many levels. His comments preceded an “encore” review of a preferred automotive advertising vendor – Argistics and their customer interaction application, AutoTransaXion – on the popular blog talk radio show featured on WAAOL, “Lunch With Phil Discussing Automotive Advertising.” The show aired on Wednesday, December 17^th 2008 in a special early morning time slot, 8:00 AM to 8:30 AM EST. Philip opened the show with a discussion of the shrinking auto industry and its impact on automotive advertising agencies including an “honorable mention” for the “glass is half full” philosophy that he witnessed at FordDirect.Com in a recent visit to Detroit.

FordDirect.Com provides “leads” gathered on their site, http://forddirect.com , to Ford Dealers which are then distributed based on their location. They also provide website design and hosting services for approximately 5,000 Ford and Lincoln/Mercury dealers who have learned to trust the Dearborn based automotive advertising and Internet professionals to help them develop an online presence that they could not accomplish on their own. Additionally, FordDirect.Com has established relationships with many online resources that they offer to their auto dealer clients, including EveryCarListed.Com. EveryCarListed.Com is a vendor/client of Ad Agency Online, L.L.C. that hosts an automotive advertising website with a direct link through FordDirect.Com to post all Ford CPO vehicles in free listings for their Ford Dealers. FordDirect.Com offers a variety of leveraged resources to benefit their auto dealer clients, with many more pending, which earned them the respect and support of AdAgencyOnline.Net.

AdAgencyOnline.Net is supported by a loyal audience of automotive advertising agencies, auto dealers, automotive industry vendors and O.E.M. representatives that are committed to “blur the line between the real and the virtual automobile dealership showroom.” The free automotive advertising resource portal is hosted by Ad Agency Online, L.L.C. and their independent affiliated automotive advertising agencies. The online networking community is able to capitalize on the shift to the Internet by reviewing automotive advertising vendors that are developing cutting edge applications and then featuring the “best of the best” on the site as preferred automotive advertising vendors for their auto dealer clients and site visitors.

The auto industry is reacting to the shrinking economy by reducing costs on all levels, including reductions in staff and automotive advertising budgets. The solution provided by Ad Agency Online, L.L.C. and AdAgencyOnline.Net is to use technology and internet resources to monitor and manage their automotive advertising campaigns to maximize the R.O.I. for their auto dealer clients. Many new Internet based automotive advertising solutions are being reviewed by Philip Zelinger in interviews conducted on the blog talk radio shows on WAAOL, including the “Lunch With Phil Discussing Automotive Advertising” show which is presented as an open business meeting with his affiliated offices at http://blogtalkradio.com/adagencyonline .

Another popular show is “Lunch With Ralph Discussing Automotive Advertising” hosted by Ralph Paglia, the National Director of Digital Marketing for ADP, that runs every Thursday between 12:00 Noon and 12:30 PM EST. AdAgencyOnline.Net also hosts the “Automotive Advertising Experts” show every Friday in the same 12:00 noon EST to 12:30 PM with auto industry insiders invited to share best practices with the online audience in a live call-in format.

AdAgencyOnline.Net features a variety of non-competing “preferred automotive advertising vendors”on the portal and Ad Agency Online, L.L.C. is representing a growing number of them. Selected vendors include DMS and CRM providers such as ADP and BZ Results, chat programs from LeadConverter and Argistics with their 2 way video platform –AutoTransaXion – that links a dealer’s website to his DMS/CRM. The site features a diverse group of applications involved in all aspects of operations in both the real and the virtual world.

Other respected Internet based vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist – a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.

Previous interviews of respected automotive advertising experts on AdAgencyOnline.Net included Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

These automotive advertising vendors were selected based on their ability to reduce costs and improve the efficiency of staff for automotive advertising agencies and auto dealers that are challenged with shrinking bottom lines in a troubled auto industry. Automotive advertising agencies are able to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are invited to apply as a preferred vendor and auto dealers can listen and learn from auto industry insiders by visiting AdAgencyOnline.Net and tuning into WAAOL. For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising networking portal – AdAgencyOnline.Net – will be addressing the growing concern expressed by automotive advertising agencies regarding the pending bailout and/or bankruptcy of the “Big Three” automobile manufacturers. Mr. Zelinger has announced that the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – has scheduled an open business meeting during the popular show “Lunch With Phil Discussing Automotive Advertising.” The show will air on Monday, December 15^th 2008 in a special early morning time slot, 6:00 AM EST to 6:30 AM EST, to discuss the shrinking auto industry and its impact on automotive advertising agencies and their production partners.

Mr. Zelinger summarized his position in a forum that was posted on an auto industry social networking site that he supports, www.automotivedigitalmarketing.com, (ADM). “Everyone has an opinion on the impact on the auto industry from the bailout, bankruptcy or both and they often disagree based on their personal stake in the game. I have friends and clients in all three arenas including retail auto dealers and their automotive advertising agencies and vendors, automobile dealer associations in both advertising and minority based groups and O.E.M’s both domestic and import. The problem is that the media has primarily focused on one – the “Big Three” domestic O.E.M’s – and I think that automotive advertising agencies and auto dealers share my concern that our elected officials are missing the whole story as a result of the media’s coverage of the “sizzle” of the story as it relates to lost jobs in Detroit with only a “trickle down” reference to the auto dealers and related media; not to mention the automotive advertising agencies. I decided to address the inter-dependence that exists in the automotive advertising world with my agency/vendor partners and dealer clients because they are in three related “silos” of the same auto industry and the phrase “united we stand divided we fall” applies to today’s troubled auto industry.”

“Automotive advertising currently consists of three Tiers with inter-dependent areas of responsibilities. Tier I advertising assumes and relies on a communal need to leverage resources to develop a national “branding message” to promote a common product to a shared and targeted audience in a strategic partnership to divide profits based on a fair and equitable division of contributed assets of product, people, services and/or capital.

Tier II advertising sources a communal effort on a regional basis to provide leveraged resources comprised of similar elements that is dependent on Tier I success in maintaining market share to generate sufficient volume in unit sales and profits to support the Tier II efforts.”

Tier III has a history of maintaining a more independent structure focused on individual dealership investments to maintain their own areas of responsibility with limited support from Tier I and Tier II funds in the form of co-op subsidies or similar “push-pull” monetization programs, yet they are still directly impacted by Tier I and Tier II efforts.”

“Given the recent failure of Tier I and Tier II advertising resources to develop sufficient market share and sales volume to support Tier III efforts on many levels the logical solution to preserve the previous “leveraged” resources that are necessary to maintain a profitable market share must be sourced from Tier III. Together we stand – divided we fall and expecting “big brother” to “buy” the answer with a bailout, bankruptcy or both will not generate sales which is the only sustainable infusion of capital that will work for the long term survival of the auto industry as we know it.”

“In addition, accepted expectations of reduced sales volume have dictated cuts in dealership staff and resources that are being supplemented by improved processes supported by technology and applications, however, due to the limited experience and skill sets of an automobile dealership’s remaining staff in regards to marketing and advertising it is unrealistic to expect them to maintain sufficient sales, service and facility maintenance in both the real and the virtual world as well as to take on the specialized areas of responsibility associated with marketing and advertising. Outsourcing to a modern day automotive advertising agency with an expanded area of responsibility focused on enhanced selling processes through the use of digital marketing on the internet coupled with integrated applications in both the brick and mortar auto dealership and the newly developing virtual showrooms on the World Wide Web is not only the future of the automotive advertising industry, it is the future of all of the related components from the auto dealers to the vendors and even to the O.E.M.s. I formed my opinion from my experience as a former automobile salesperson, General manager, Dealer Principal, Automotive Advertising Agency, Author and consultant to all of the above plus several domestic and import O.E.M’s. I therefore urge my affiliated agency partners to involve themselves in all aspects of dealer operations or they will suffer the same consequences as the O.E.M.’s and the auto dealers that they serve – insolvency followed by bankruptcy with no bailout plan in place!”

AdAgencyOnline.Net has attracted an audience of automotive advertising agencies, auto dealers, automotive industry vendors and O.E.M. representatives that share their vision to “blur the line between the real and the virtual automobile dealership showroom.” The free automotive advertising resource portal hosted by Ad Agency Online, L.L.C. is supported by a national network of independent affiliated automotive advertising agencies linked by the online operating system developed by Philip Zelinger in December of 2001 in anticipation of the shift to the Internet as an online communication / distribution system for his agency partners and auto dealer/vendor clients.

As Mr. Zelinger will address in Monday’s blog talk radio show, the auto industry is reacting to the shrinking economy by reducing production and advertising costs on all levels including reductions in staff and automotive advertising budgets. Most automotive advertising experts support Mr. Zelinger’s concern that the current bailout plans do not directly address the issues being faced by auto dealers and automotive advertising agencies. The solution provided by Ad Agency Online, L.L.C. and the supporters of AdAgencyOnline.Net is to leverage technology and internet resources and to manage and monitor all automotive advertising to maximize R.O.I. for their auto dealer clients.

To help in their efforts to find new solutions to common problems new Internet based automotive advertising vendors are being reviewed and recommended by the online networking community that leverage their resources through AdAgencyOnline.Net. Philip Zelinger hosts several blog talk radio shows on WAAOL in addition to the “Lunch With Phil Discussing Automotive Advertising,” presented as an open business meeting with his affiliated offices and site visitors to WAAOL at, http://blogtalkradio.com/adagencyonline . The “Lunch With Ralph Discussing Automotive Advertising” is another popular show on WAAOL hosted by Ralph Paglia, the National Director of Digital Marketing for ADP. AdAgencyOnline.Net’s most popular program, “Automotive Advertising Experts,” runs every Friday in the same 12:00 noon EST to 12:30 PM as the other blog talk radio programs with auto industry insiders invited to share best practices with the audience in a live call-in format.

AdAgencyOnline.Net features a diverse group of “preferred automotive advertising vendors” on the portal and Ad Agency Online, L.L.C. is representing a growing number of them to help them market their products and services. Featured vendors provide a variety of services such as DMS and CRM tools from ADP and BZ Results, conversion tools like chat programs from LeadConverter and real time customer interaction tools from Argistics offering a 2 way video platform –AutoTransaXion – that link a dealer’s website to his DMS and CRM.

Other vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist – a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.

Previous interviews conducted on AdAgencyOnline.Net included Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

These nationally respected automotive advertising vendors reduce costs and improve the efficiency of staff for automotive advertising agencies and auto dealers at a time when shrinking bottom lines leave little choice and bailout plans provide little assurance. Automotive advertising agencies are invited to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are welcome to apply as a preferred vendor and auto dealers are being advised to visit AdAgencyOnline.Net to listen and learn from the auto industry experts featured on WAAOL to help navigate through today’s troubled economy. For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

AdAgencyOnline.Net is attracting automotive advertising agencies who share their vision to “blur the line between the real and the virtual automobile dealership showroom.” The free automotive advertising resource portal is hosted by Ad Agency Online, L.L.C., a national network of independent affiliated automotive advertising agencies linked by an online operating system developed by Philip Zelinger, the President of Ad Agency Online L.L.C. and host of AdAgencyOnline.Net. Auto dealers are demanding that their automotive advertising agencies integrate online resources into their marketing plans to accommodate budget reductions dictated by a shrinking auto industry. According to Philip Zelinger, “eBayMotors.Com is an iconic Internet based automotive advertising platform that has earned a key position in any comprehensive online advertising strategy.”

eBay Motors is part of eBay Inc., the Internet’s largest marketplace for buying and selling all things automotive. The site offers everyday cars for everyday drivers, as well as collector cars, motorcycles, auto parts and accessories. eBay Motors is consistently ranked the No. 1 automotive site on the Web by Nielsen/NetRatings and the auto dealers that post with them are sharing in their success.

AdagencyOnline.Net , previously interviewed Clayton Stanfield, Senior Manager Dealer Training for eBay Motors, on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” Requests from his affiliated automotive advertising agencies and auto dealer clients motivated Mr. Zelinger to post an encore presentation of the interview on the “Automotive Advertising Experts” show that ran on Friday, December 12^th between 12:00 Noon EST and 12:30 PM EST.

Site visitors were invited to listen and learn about eBay Motors unique automotive advertising platform. Interviews like this one, and the variety of other free automotive advertising resources offered on the site including an online Dealer 20+ Group and senior account executive consultations, have earned them a reputation in the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” The interview discussed “best practices” suggested by eBayMotors.Com with examples of the latest tricks of the trade being utilized by eBay Motors as well as questions called in by site visitors in a problem/solution format.

Philip Zelinger commented on his reasons for recognizing eBay Motors as a preferred automotive advertising vendor, “Many of our affiliated automotive advertising agencies and their auto dealer clients are satisfied customers of eBay Motors. Today’s tough economic times and reduced automotive advertising budgets have challenged us to offer more for less and to maximize the R.O.I. for all applications that we recommend to our automotive advertising agency partners and their auto dealer clients. Clayton has been a welcome guest on WAAOL many times and he always provides information that improves our use of their valued resources. Online automotive advertising is an integral part of any comprehensive automotive advertising plan and eBay Motors is a key vendor that we proudly present to our valued auto dealer clients.

Site visitors called in questions that included asking for word tracks to teach their staff as a guide drawn from best practices being used by the big Ebay dealers. Another caller had a list of questions that Clayton answered directly;

#1 As a small independent dealer, what is the most cost effective way to set up an eBay store.

#2 Can & how do I compete with the big boys? Will the competitive playing field be level?

#3 My goal is to sell 30+ cars monthly within 3 to 4 months of my eBay start up. Are my expectations too high since I have no budget for the hiring of a consultant to set this up?

#4 How/who do I contact to get started TODAY??

These questions were answered by Clayton and Philip with real world examples that supported their confidence in eBay Motors to solve these common concerns. Automotive advertising agencies and auto dealers were directed to join eBay Motors by going directly to their site, (www.ebaymotors.com) to post their inventory or they were invited to visit http://adagencyonline.net to request an account executive to assist them in the process.

The auto industry is being forced to reduce production and advertising costs on all levels including reductions in staff and automotive advertising budgets. Bailout plans being considered do not directly address the issues being faced by auto dealers and automotive advertising agencies. The solution that has surfaced to survive in a shrinking auto industry has been to look to technology and the internet to leverage resources and to manage and monitor all automotive advertising applications to maximize R.O.I.

New Internet based automotive advertising vendors are being reviewed and recommended by the online networking community of independent affiliated automotive advertising agencies that leverage their resources through AdAgencyOnline.Net. Mr. Zelinger explained the unique business model that he developed as Ad Agency Online, L.L.C. in December of 2001 that has matured into the online community now being supported by AdAgencyOnline.Net.

“Unlike auto dealers, automotive advertising agencies deal with files and intellectual properties that can be stored on a computer and distributed via the Internet. Our proprietary online operating system allows our agency partners to outsource the majority of their production requirements to our linked vendor partners. In addition, our leveraged negotiations with automotive advertising vendors that have developed cutting edge applications to improve selling processes using new digital technology have allowed us to reduce staff for our automotive advertising partners as well as their auto dealer clients. The resulting efficiencies on all levels provide a competitive product and price for our clients allowing them to survive in our troubled economy.”

Philip Zelinger hosts the blog talk radio shows on WAAOL to review automotive advertising vendors that promise to integrate proven real world selling process with new online platforms. The “Lunch With Phil Discussing Automotive Advertising” is an open online business meeting that shares best practices among the affiliated offices of Ad Agency Online, L.L.C. who are obligated to listen and learn from the invited guests. The show airs Monday through Wednesday, 12:00 noon EST to 12:30 PM EST on AdAgencyOnline.Net hosted by http://blogtalkradio.com/adagencyonline . The “Lunch With Ralph Discussing Automotive Advertising” has a more focused agenda and it is hosted by Ralph Paglia, the National Director of Digital Marketing for ADP and host of a recommended auto industry social networking site www.automotivedigitalmarketing.com (ADM). The site’s most popular program, “Automotive Advertising Experts” runs every Friday in the same 12:00 noon EST to 12:30 PM EST time slot.

AdAgencyOnline.Net has a growing list of “preferred automotive advertising vendors” that are featured on the portal. Ad Agency Online, L.L.C. is often engaged to help them market their products and services to site visitors, their affiliated automotive advertising agencies and auto dealer clients however, their services are optional and limited to non-competing platforms.

Current featured vendors provide a variety of services including DMS and CRM tools from ADP and BZ Results, conversion tools like chat programs from LeadConverter and real time customer interaction applications from Argistics offering a 2 way video platform –AutoTransaXion – that links a dealer’s website to his DMS and CRM. Other featured vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist – a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who have already purchased a vehicle to save on marketing cost, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.

Previous interviews posted on AdAgencyOnline.Net besides Clayton Stanfield from EBay Motors included Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

These nationally respected automotive advertising vendors are able to reduce costs and improve the efficiency of staff for automotive advertising agencies and auto dealers at a time when shrinking bottom lines leave little choice. The online automotive advertising agencies that support AdAgencyOnline.Net have a shared philosophy that “a rising tide floats all boats” and they are looking for new resources and applications to share with their site visitors.

Automotive advertising agencies are invited to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are welcome to apply as a preferred vendor and auto dealers are being advised to visit AdAgencyOnline.Net to listen and learn from the auto industry experts featured on WAAOL to help navigate through today’s troubled economy. For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###