AdAgencyOnline.Net

AdAgencyOnline.Net is attracting automotive advertising agencies who share their vision to “blur the line between the real and the virtual automobile dealership showroom.” The free automotive advertising resource portal is hosted by Ad Agency Online, L.L.C., a national network of independent affiliated automotive advertising agencies linked by an online operating system developed by Philip Zelinger, the President of Ad Agency Online L.L.C. and host of AdAgencyOnline.Net. Auto dealers are demanding that their automotive advertising agencies integrate online resources into their marketing plans to accommodate budget reductions dictated by a shrinking auto industry. According to Philip Zelinger, “eBayMotors.Com is an iconic Internet based automotive advertising platform that has earned a key position in any comprehensive online advertising strategy.”

eBay Motors is part of eBay Inc., the Internet’s largest marketplace for buying and selling all things automotive. The site offers everyday cars for everyday drivers, as well as collector cars, motorcycles, auto parts and accessories. eBay Motors is consistently ranked the No. 1 automotive site on the Web by Nielsen/NetRatings and the auto dealers that post with them are sharing in their success.

AdagencyOnline.Net , previously interviewed Clayton Stanfield, Senior Manager Dealer Training for eBay Motors, on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” Requests from his affiliated automotive advertising agencies and auto dealer clients motivated Mr. Zelinger to post an encore presentation of the interview on the “Automotive Advertising Experts” show that ran on Friday, December 12^th between 12:00 Noon EST and 12:30 PM EST.

Site visitors were invited to listen and learn about eBay Motors unique automotive advertising platform. Interviews like this one, and the variety of other free automotive advertising resources offered on the site including an online Dealer 20+ Group and senior account executive consultations, have earned them a reputation in the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” The interview discussed “best practices” suggested by eBayMotors.Com with examples of the latest tricks of the trade being utilized by eBay Motors as well as questions called in by site visitors in a problem/solution format.

Philip Zelinger commented on his reasons for recognizing eBay Motors as a preferred automotive advertising vendor, “Many of our affiliated automotive advertising agencies and their auto dealer clients are satisfied customers of eBay Motors. Today’s tough economic times and reduced automotive advertising budgets have challenged us to offer more for less and to maximize the R.O.I. for all applications that we recommend to our automotive advertising agency partners and their auto dealer clients. Clayton has been a welcome guest on WAAOL many times and he always provides information that improves our use of their valued resources. Online automotive advertising is an integral part of any comprehensive automotive advertising plan and eBay Motors is a key vendor that we proudly present to our valued auto dealer clients.

Site visitors called in questions that included asking for word tracks to teach their staff as a guide drawn from best practices being used by the big Ebay dealers. Another caller had a list of questions that Clayton answered directly;

#1 As a small independent dealer, what is the most cost effective way to set up an eBay store.

#2 Can & how do I compete with the big boys? Will the competitive playing field be level?

#3 My goal is to sell 30+ cars monthly within 3 to 4 months of my eBay start up. Are my expectations too high since I have no budget for the hiring of a consultant to set this up?

#4 How/who do I contact to get started TODAY??

These questions were answered by Clayton and Philip with real world examples that supported their confidence in eBay Motors to solve these common concerns. Automotive advertising agencies and auto dealers were directed to join eBay Motors by going directly to their site, (www.ebaymotors.com) to post their inventory or they were invited to visit http://adagencyonline.net to request an account executive to assist them in the process.

The auto industry is being forced to reduce production and advertising costs on all levels including reductions in staff and automotive advertising budgets. Bailout plans being considered do not directly address the issues being faced by auto dealers and automotive advertising agencies. The solution that has surfaced to survive in a shrinking auto industry has been to look to technology and the internet to leverage resources and to manage and monitor all automotive advertising applications to maximize R.O.I.

New Internet based automotive advertising vendors are being reviewed and recommended by the online networking community of independent affiliated automotive advertising agencies that leverage their resources through AdAgencyOnline.Net. Mr. Zelinger explained the unique business model that he developed as Ad Agency Online, L.L.C. in December of 2001 that has matured into the online community now being supported by AdAgencyOnline.Net.

“Unlike auto dealers, automotive advertising agencies deal with files and intellectual properties that can be stored on a computer and distributed via the Internet. Our proprietary online operating system allows our agency partners to outsource the majority of their production requirements to our linked vendor partners. In addition, our leveraged negotiations with automotive advertising vendors that have developed cutting edge applications to improve selling processes using new digital technology have allowed us to reduce staff for our automotive advertising partners as well as their auto dealer clients. The resulting efficiencies on all levels provide a competitive product and price for our clients allowing them to survive in our troubled economy.”

Philip Zelinger hosts the blog talk radio shows on WAAOL to review automotive advertising vendors that promise to integrate proven real world selling process with new online platforms. The “Lunch With Phil Discussing Automotive Advertising” is an open online business meeting that shares best practices among the affiliated offices of Ad Agency Online, L.L.C. who are obligated to listen and learn from the invited guests. The show airs Monday through Wednesday, 12:00 noon EST to 12:30 PM EST on AdAgencyOnline.Net hosted by http://blogtalkradio.com/adagencyonline . The “Lunch With Ralph Discussing Automotive Advertising” has a more focused agenda and it is hosted by Ralph Paglia, the National Director of Digital Marketing for ADP and host of a recommended auto industry social networking site www.automotivedigitalmarketing.com (ADM). The site’s most popular program, “Automotive Advertising Experts” runs every Friday in the same 12:00 noon EST to 12:30 PM EST time slot.

AdAgencyOnline.Net has a growing list of “preferred automotive advertising vendors” that are featured on the portal. Ad Agency Online, L.L.C. is often engaged to help them market their products and services to site visitors, their affiliated automotive advertising agencies and auto dealer clients however, their services are optional and limited to non-competing platforms.

Current featured vendors provide a variety of services including DMS and CRM tools from ADP and BZ Results, conversion tools like chat programs from LeadConverter and real time customer interaction applications from Argistics offering a 2 way video platform –AutoTransaXion – that links a dealer’s website to his DMS and CRM. Other featured vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist – a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who have already purchased a vehicle to save on marketing cost, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.

Previous interviews posted on AdAgencyOnline.Net besides Clayton Stanfield from EBay Motors included Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

These nationally respected automotive advertising vendors are able to reduce costs and improve the efficiency of staff for automotive advertising agencies and auto dealers at a time when shrinking bottom lines leave little choice. The online automotive advertising agencies that support AdAgencyOnline.Net have a shared philosophy that “a rising tide floats all boats” and they are looking for new resources and applications to share with their site visitors.

Automotive advertising agencies are invited to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are welcome to apply as a preferred vendor and auto dealers are being advised to visit AdAgencyOnline.Net to listen and learn from the auto industry experts featured on WAAOL to help navigate through today’s troubled economy. For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

AdagencyOnline.Net has reviewed eBayMotors.Com several times on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” This week’s “Automotive Advertising Experts” show scheduled for Friday, November 07^th, 2008 could not be at a better time for automotive advertising agencies anxious to listen and learn about how this Iconic automotive advertising platform can help them maximize the R.O.I. for their auto dealer clients looking for a better way to sell vehicles online.

www.adagencyonline.net has an earned reputation in the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” Automotive advertising agencies rely on www.adagencyonline.net to provide solutions to common problems by tuning into their blog talk radio station. The portal allows automotive advertising agencies to learn about new trends in online automotive advertising. Their updated review of eBayMotors.Com is a must listen to show that promises to review the latest tricks of the trade being utilized by eBay Motors.

This week’s invited auto industry expert is Clayton Stanfield, Senior Manager Dealer Training for eBay Motors. Clayton has prepared a list of subjects to discuss with the automotive advertising agencies and auto dealers that will be invited to call-in questions to this problem/solution forum.

Topics to be discussed about eBay Motors include:

· Dealer Education Program

· Local Market Program

· National Program

· General Tips and Tricks

· Sales Tactics

Automotive advertising agencies and auto dealers recognize and respect eBay Motors (www.ebaymotors.com), as a part of eBay Inc., the Internet’s largest marketplace for buying and selling all things automotive. The site offers everyday cars for everyday drivers, as well as collector cars, motorcycles, auto parts and accessories. eBay Motors is consistently ranked the No. 1 automotive site on the Web by Nielsen//NetRatings.

Philip Zelinger, President of AdAgencyOnline.Net and host of the automotive advertising blog talk radio station, has recognized eBay Motors as a preferred vendor on the FREE automotive advertising networking portal. Mr. Zelinger explained the reason for his repeated invitation for a spokesperson from eBay Motors to appear as a guest on the show “Most of our affiliated automotive advertising agencies and their auto dealer clients are satisfied customers of eBay Motors. It is our job to maximize the R.O.I. for all applications that we recommend to our affiliated automotive advertising agencies and their auto dealer clients and Clayton has always provided information to enhance our knowledge of their valued resources. The shift to online automotive advertising is an integral part of any comprehensive automotive advertising plan and eBay Motors is a key vendor that we are anxious to present to our valued auto dealer clients. ”

AdAgencyOnline.Net shares best practices with site visitors of AdAgencyOnline.Net made up of automotive advertising agencies, auto dealers and O.E.M representatives through their blog talk radio shows, online Dealer 20+ forums and free automotive advertising consultations and posted creative. The “Lunch With Phil – Discussing Automotive Advertising” show is scheduled every Monday through Wednesday from 12:00 Noon EST to 12:30 PM EST followed by the “Lunch With Ralph – Discussing Automotive Advertising” show every Thursday in the same noon time slot and the “Automotive Advertising Experts” show on Fridays from 12:00 noon to 12:30 PM EST. All of the shows can be listened to live or downloaded anytime at www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .

Ad Agency Online, L.L.C. recommends “preferred automotive advertising vendors” featured on AdAgencyOnline.Net that include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company and R. L. Polk & Co. are in the final review process for approval as preferred vendors and they are expected to be added shortly.

Some of the more recently recognized automotive advertising vendors added to the networking portal like DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies have also engaged Philip Zelinger as a consultant to help them market their automotive advertising applications to his online audience and current auto dealer clients.

AdAgencyOnline.Net has interviewed many respected automotive advertising representatives in addition to Clayton Stanfield from EBay Motors , such as Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and Kevin Schwartz and Rick Rochon from AdSymetrix.

AdAgencyOnline.Net is growing in a suffering automotive advertising industry as a result of the automotive advertising agencies that are anxious to join their network willing to leverage their resources and share best practices. Auto industry vendors are able to present their products and services to the automotive advertising network linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow the site in a win-win-win scenario based on the philosophy that a “rising tide floats all boats!”.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”

Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA. Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net as “The One Stop Site For All Of Your Automotive Advertising Needs” with their FREE online automotive advertising resource/networking portal. The combined focus of Shuki Lehavi and Richard Abronson, Co-founders of Gumiyo, supported by Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time,” confirms that the “Mobile Ready” initiative developed for retail automotive advertising agencies, automotive content providers and CRM companies has both value and support in the automotive advertising industry.

Philip Zelinger explained the reason for his unqualified support of the Mobile Ready Initiative and related vendor certification program, “I accepted an affiliate agreement with Gumiyo to provide their mobile channel solution to my related automotive advertising agencies, auto dealer clients and site visitors to AdAgencyOnline.Net when I first introduced the free automotive advertising networking portal at the NADA Convention in San Francisco. The vision I shared with Gumiyo – then and now – in regards to the future of text messaging and its developing role in automotive advertising has grown beyond our focus on our individual financial gain.

AdAgencyOnline.Net was built on our philosophy of sharing best practices to our growing audience of automotive advertising agencies, automotive advertising vendors, auto dealer clients and site visitors anxious to review developing automotive advertising technologies and applications as well as the “best practices” being developed to maximize their individual R.O.I.. More specifically, we were focused on maximizing the R.O.I. for the automotive advertising dollars of our shared auto dealer clients. The often used phrase, “A rising tide floats all boats” clearly expresses our willingness to share best practices with the automotive advertising industry. To my understanding, that is exactly the position of Gumiyo who has taken a back seat to the open forum that we are both supporting to the benefit of all involved. I have committed to Gumiyo to “donate” my services to help them spread the word on the Mobile Ready Initiative certification program and I stand ready to do whatever it takes to maximize the efficiency of the mobile channel across multiple verticals within the automotive advertising industry. Ad Agency Online, L.L.C. is of course anxiously awaiting our formal certification as soon as the process is formalized. ” Read the rest of this entry »

AdAgencyOnline.Net announced today that they are in final negotiations with several automotive advertising applications to represent them as “preferred vendors” on their FREE automotive advertising resource portal. Based on recent open interviews that ran on the blog talk radio station featured on the automotive advertising networking site – WAAOL, All Automotive Advertising News All The Time – the short list likely includes SiSTer Technologies – Video Car Lot, and DealMaker.Com.

SiSTer Technologies was represented on the blog talk radio program “Automotive Advertising Experts” by Tomer Alpert during an interview with Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the automotive advertising online community recognized by the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” The core product of SiSTer Technologies is Video Car Lot, (VCL). The automated video production application is already in place at 170 Sonic auto dealerships with several key automotive advertising vendors committed to apply the technology. Philip Zelinger described the unique advantages offered by VCL, “Search engines recently confirmed that they are applying “priority recognition” to video content based on increased consumer acceptance of video on the Internet. Automotive advertising agencies are challenged to deliver more for less in today’s shrinking economy and the Internet has developed into an extremely cost effective method to deliver an automotive advertising message. SiSTer Technologies has developed an application that automatically converts existing still pictures posted on an auto dealer’s website in their used car inventory and turns them into a finished video with an opening and closing branding message. That is already exciting, but when you factor in the value of adding embedded search words to the video that are recognized by the search engines to target online car shoppers and the ability to maximize the auto dealer’s S.E.O. for his online automotive advertising dollars by integrating a direct link to a CarFax report or the auto dealer’s website you have a home run. Now, add in their direct link to YouTube to push the videos to all of the search engines – automatically – and it turns into a Grand Slam Home Run!”

DealMaker.Com was also represented in a subsequent Automotive Advertising Experts show where Philip Zelinger interviewed their C.E.O., Spencer Sterling, and C.I.O., Brian Ferris. Their application allows for an open bidding platform to accommodate an online transaction. Automotive advertising agencies have been challenged when it comes to establishing and online pricing strategy for their auto dealer clients. DealMaker.Com is driven by their proprietary MACDAX – a multi attribute CDA – that will allow the marketplace to establish the price. Instead of posting “loss leaders” out of fear of loss in “one to one” negotiations between online shoppers and competing auto dealers the automotive advertising agency can post their inventory for consumers and auto dealers to negotiate in a “many to many” environment. The result is a market driven negotiation that creates a win-win scenario. More valued is the transparency of the online shopping experience for the consumer who already questions the conventional automotive advertising message and auto dealer base on past experience in hard sell negotiations. The ability to break through the glass wall of the Internet and accommodate an online transaction is a long established goal for automotive advertising agencies. Philip Zelinger was quoted as saying, “DealMaker.Com has not only broken through the glass wall to reach car shoppers, they have created a mechanism that will raise margins for auto dealers who desperately need to make a fair profit to compensate for reduced sales volumes brought about by a troubled economy. This is another “win-win” scenario.” Read the rest of this entry »