Posts Tagged “ecarlist”

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  This week’s Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the President of Ad Agency Online, L.L.C., will feature a review of InstaQuote in an interview with Carlos Diaz, the founder of InstaQuote and the C.E.O. of Caryote.  The show is scheduled to air live on Wednesday, February 3rd, 2011 between 12 Noon and 12:30 PM EST.

Philip shared his reasons for reviewing InstaQuote as a possible conversion tool for his affiliated automotive advertising agencies and his online audience of automotive advertising decision makers. “To price or not to price on an auto dealer’s website is a question that automotive advertising agencies have already answered with a resounding yes.  Customers demand transparency in their online shopping experience and price is a question that must be answered almost before it is asked.  Some auto dealers stick to the old school philosophy of posting MSRP with an offer to contact them for their best Internet price.  Their intention is to preserve gross profit and incentivize the online shopper to contact them so the dealer can explain why price isn’t as important as their product and excellent service.  Unfortunately, today’s educated consumer knows that the best price is only a click away and they can service their vehicle anywhere after their purchase.  Although, why would they go to the dealer that wanted to overcharge them for the vehicle in the first place?”

“I am reviewing InstaQuote for an Internet Sales Manager who contacted me to ask if they could provide an efficient way to instantly quote a competitive price to his online shoppers as well as in response to his leads sourced from various third party providers.  Frankly, I am not a believer in auto response based systems, however sometimes limited staff and resources force a dealer to choose between an automated response or no response at all.  The solution lies in a hybrid of a timely response with a competitive price followed by a personal reply to fill in the holes and establish a relationship with the customer.  Customers soon discover that most dealers will “meet or beat” any legitimate price so their objective  quickly converts to finding a dealership that they are comfortable with.  Price still matters but people and process are more of a consideration for online shoppers who are compiling their short list of dealers to visit.”   

“InstaQuote is able to quote 100% of a dealers’ new vehicle Internet leads from their own site, the manufacturers’ site and third party marketing platforms in seconds.  They use proprietary multi-point information matching to ensure quotes are generated accurately in a very comprehensive conversion tool on the dealers website using a manufacture-grade configurator that follows business rules defined by the dealer to respond to all inbound inquiries.”

“Perhaps the most unique value offered by InstaQuote is the customer friendly format that the price is delivered in.  In addition to providing the price on the vehicle selected by the customer, they also quote several comparable vehicles as well as providing information on the dealer including a convenient Google based map and directions to facilitate a visit.  When combined with a comprehensive follow up system integrated into a process powered by a motivated staff and efficient CRM I can see InstaQuote as a key ingredient in the sales process.”

About Carlos Diaz

In early 2001, after the “dot-crash”, Carlos Diaz, the founder of InstaQuote was forced to enter the car business as a means to support his family and like most others who first enter the “business”, the transition was not easy. Mr. Diaz had over 7 years of web development experience having worked for such companies as General Electric and UGO.  Carlos was ahead of the curve with in-depth knowledge of the internet and programming. Now armed with car sales experience, he was a perfect fit for the internet department which, at the time, no other salesperson wanted to be part of.

Carlos quickly excelled in achieving his sales goals. However, he still felt the process was too complicated, which was due to his dealership’s refusal to let him answer the number one question presented by all online customers, “What is your best price?”. This was when the idea of a system that could provide price quotes to customers without dealer interaction came to his mind. This was the birth of InstaQuote.

For the next few years Carlos worked for various dealerships. He also continued to evolve InstaQuote from a simple access database to a full featured website designed to help him increase his personal sales goals.

In 2003, while working for a Honda dealership in New Jersey and after achieving numerous awards from both the dealership and Honda, he was taken aside by the VP of Operations and asked what his secret to success was.  Nervously he told the VP about InstaQuote, who proceeded to immediately promote Carlos to Internet Sales Manager on one condition, that he allow the dealership to use InstaQuote. A few months later, and after helping increase the dealerships status to number one in the nation, Carlos was promoted to Director of eBusiness Development.  Carlos managed six Business Development Centers for 7 franchises,  all powered by his InstaQuote system.

About InstaQuote

• Caryote Technologies, Inc. is a privately held, Phoenix, Arizona based corporation.

• The name Caryote (pronounced car-yote) is derived from the words “Car” and “Coyote” which was inspired by an encounter with a pack of 3 Coyotes on the day the company was formed.

Products/Services

InstaQuote was originally designed and developed in late 2001 as a way to enhance the overall car buying experience. It offers the user the opportunity to use the internet as a means to avoid in-dealer negotiation of a vehicle.

The InstaQuote Philosophy

1. Provide a high-quality, intuitive, and engaging email based quote that offers the perfect balance of information and interactivity to satisfy the customers immediate needs and promote dealer communication.

2. Incorporate the latest web based technologies that enhance the overall customer experience.

3. Introduce industry leading features that promote dealer transparency, such as finance and lease payment options.

4. Provide easy-to-use dealer controls that feature simple instructions and familiar layouts that mimic their existing processes for price setting.

5. Allow for simple integration and implementation into any dealer environment, which complements and enhances existing sales processes.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Auto Industry Insiders”  and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies Video CarLot, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies,  Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, ronsmap and IntellaCar; to name a few.

Previous guests interviewed on WAAOL include a growing number of automotive advertising experts.  Past guests included, Clayton Stanfield from EBay Motors, Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, consultant to the auto industry, Jeff Kershner, host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson from VinSolutions,  Michael T. Fay from Colliers International Of South Florida and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com, Todd Mathews from WideStorm, James Crouse from CloudOne, Brian Story from VehSmart, Mike Martinez from izmocars and most recently Jim Hughes from IntellaCar.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., InstaQuote or any of the preferred automotive advertising vendors previously reviewed on WAAOL contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!”  ###

Comments No Comments »

The consolidation of the auto industry was in response to free market conditions reacting to a weakening economy accelerated by government intervention that many believe went beyond the rules of law.  The impact on auto dealers and the businesses that served them in their surrounding communities was immediate as they were shuttered by the thousands.  Automotive advertising agencies and technology vendors serving the retail automobile industry were similarly affected, however, the resulting changes are only now coming to light.

Philip Zelinger, the President of Ad Agency Online, L.L.C. — a national network of independent affiliated automotive advertising agencies linked by their online communication / distribution system — recently commented on the changing landscape of the automotive advertising industry and the technology vendors that serve it during an interview on the blog talk radio station WAAOL, All Automotive Advertising News All The Time.  WAAOL is hosted on the automotive advertising resource / networking portal AdAgencyOnline.Net. 

“The consolidation of the auto industry has forced automotive advertising agencies to take on new areas of responsibility that include integrating sales processes that begin on the virtual showrooms being built on the Internet Super Highway with real world brick and mortar facilities.  The internet has sparked new vendor applications and technologies that have forever changed the role of automotive advertising agencies who are now challenged to insure that the message on the street matches the message on the real and virtual showroom floor.  Technology has always determined the media used to deliver a targeted marketing message with human nature shaping the messages and methods applied by automotive advertising agencies tasked with maximizing the R.O.I. for every automotive advertising dollar.  The Internet and the impact that social media is having on the shopping and buying habits of consumers is being reflected in the emerging technologies and applications focused on providing efficiencies and short term R.O.I. analytics.”

“It is no longer enough for automotive advertising agencies to simply drive customers to their auto dealer client’s websites and/or showrooms.  Until and unless their efforts can be sourced to specific vehicle sales and/or repair orders they have not earned their agency fees.  Fortunately, new vendor applications have been developed to handle the warp speeds that customers are travelling on the Internet Super Highway.  These integrated solutions are being consolidated into comprehensive platforms built on best in class applications that  follow customers all the way to the showroom floor and/or the service drive — and beyond with after sales follow up to improve customer satisfaction and retention. Technology vendors that provide specialized applications for the auto industry have been consolidating their products and services to improve selling processes by linking new and pre-owned vehicle sales with fixed operations.  Efficiencies in processing customer contacts through integrated ILM and CRM systems tied to in store desking applications and DMS platforms allow automotive advertising agencies to manage and monitor customer contacts with a verifiable R.O.I..  This kind of R.O.I. analysis was not possible when these sales and service functions were handled by individual vendor solutions that did not communicate efficiently with each other.”

The consolidation in the automotive advertising technology sector has been evidenced by the increased market penetration by extensive product suites such as those offered by a group of individual vendors that comprise Dominion.  Similar platform solutions have been developed by individual vendors who have extended their products and services to include applications that compliment their initial offerings. 

Philip Zelinger recently interviewed Len Critcher from eCarList on The Automotive Advertising Experts blog talk radio show. The eCarList inventory management / marketing application has been complimented by new offerings that were discussed in detail

About eCarList

eCarList provides web-based inventory management, distribution, and marketing services to over 1,000 leading franchise and independent automotive dealerships nationwide.  The company’s comprehensive product lineup includes Inventory Management, Vehicle Pricing Analytics, Award-Winning Custom Websites, and a full-suite of Online Marketing Services including Search & Behavioral Marketing, Managed Chat, Video Mobile Websites and more. Headquartered in Dallas, Texas, eCarList is an eBay Motors Preferred Provider.   For more information, visit www.ecarlist.com.

About TrueMarket Mobile

TrueMarket Mobile is the first and only mobile appraisal and inventory management application on the market to deliver both wholesale and retail data including Cars.com, AutoTrader, eBay, BlackBook, NADA, AuctionNet, Carfax, AutoCheck and more.  All data is complimented with intelligent market data including Market Days Supply, Price Variance, Option Filtering and Real-time competitive views.

Features of the app include an intuitive VIN scanner, VIN paste and quick-adds if you’re away from the vehicle, and direct integration with the eCarList desktop software.  Our dealers have the ability to photograph, price, edit and upload vehicles directly from the App to our inventory management software which instantly updates the website and retail sites.

Another respected vendor that recently expanded their core application into more of a platform solution is Higher Gear.  Philip Zelinger interviewed Robert Gruen, the founder of The Higher Gear Group, on WAAOL to discuss their CRM application and the newly expanded products and services being introduced to compliment their initial application.

The Higher Gear Group Team enhanced their platform under their new Overdrive banner which includes showroom, customer relationship and lead management systems.  The new products and services that have been added to their simple to use CRM — Done Right application include their integrated eZDesk system defined by their slogan — Multipayment Desking Made Easy, their eZBDC — Follow Up Made Easy and other products with descriptive names including their MyGarage — Be-back system, Super form — All-in-one lead generation, Bargain Button — Interactive Offer System and feature functions like their One-click Navigation, Mobile Site solution, Social Media Integration, High-indexing Search Technology, Affiliate Tracking, Dealer Care Proactive Site Maintenance and their Automated Credit Application Integration. 

About The Higher Gear Group

The Higher Gear Group, an industry-leading provider of software and services to the automotive industry, today announced the completion of an investment in the company by an affiliate of H.I.G. Capital, a global private investment firm with more than $7.5 billion of equity under management. Founded in 1998 by industry veteran Robert C. Gruen, The Higher Gear Group provides customer relationship management (CRM) software and related services to automotive dealers throughout the United States, Mexico and Canada. The Company’s software tracks the entire lifecycle of retail automotive customers, facilitating the management, retention and conversion of customer leads at dealerships.

Based in Schaumburg, Illinois, The Higher Gear Group was a pioneer in the automotive CRM sector, developing custom software solutions specifically tailored to address the unique process of selling cars, trucks and other motor vehicles at retail dealerships. The Company’s leading software was rapidly adopted throughout North America by dealerships seeking to realize a higher return on their significant investments in sales and marketing. In the decade between 1999 and 2009, the Company grew its customer base at an average annual rate of 60%, outpacing its competition and establishing itself as the leading independent player in the industry. The Higher Gear Group currently serves customers in 47 of 50 states.

These examples of best in class products and services offered by auto industry focused vendors integrated into platform solutions link vehicles sales and fixed operations to improve efficiencies and provide more comprehensive R.O.I. analytics.  Auto dealers and automotive advertising agencies that have survived the consolidation in the retail auto industry have turned to technology to leverage their limited resources.  The future for auto dealers and automotive advertising agencies clinging to old school business practices without embracing the internet, social media and technologies to maximize the efficiencies that they represent is bleak.  Similarly, vendors serving the auto industry must expand their products and services beyond their initial core products to provide complimentary and integrated solutions or they will be swept aside by platform solutions that address their auto dealer clients needs in a more comprehensive manner. Read the rest of this entry »

Comments No Comments »

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal AdAgencyOnline.Net, announced today that he will be reviewing eCarList and their new mobile appraisal and inventory management application TrueTarget Mobile for consideration by his affiliated automotive advertising agencies.  Philip will be interviewing Len Critcher, the CEO of eCarList, on the blog talk radio station featured on AdAgencyOnline.net — WAAOL, All Automotive Advertising News All The Time.  The Automotive Advertising Experts show hosting the interview is scheduled to air on Friday, September 03rd, 2010 from 12:00 Noon to 12:30 PM EST. 

The pair of automotive advertising insiders will be sharing best practices with automotive advertising agencies who regularly tune into WAAOL to listen and learn about new technologies and Internet driven applications that promise to change the way that auto dealers buy and sell cars.  Philip limits his product reviews to cutting edge vendors with proprietary applications and he confirmed that eCarList qualifies on many levels.  “I reviewed eCarList once before during a previous interview with Len Critcher and I knew then and there that I would have to keep in touch with him.  I was so impressed with his inventory management and marketing platform that I recommended him to one of my valued vendor clients, SiSTeR Technologies, Inc..  Based on the successful results of that introduction I am always looking for other shared opportunities with eCarList so when Len offered me a sneak preview of his new mobile appraisal and inventory management platform I jumped at the chance.  I want to take credit for introducing it to my affiliated automotive advertising agencies and my growing audience of automotive advertising decision makers who turn to me to find the latest and the greatest in technology driven automotive advertising solutions.  I am confident that the TrueTarget Mobile suite of products and services being introduced by eCarList will not disappoint them.”

About Len Critcher

With a successful background in marketing and technology, Len Critcher established one of the first Internet focused dealerships in the United States in 2001.  As a pioneer in online automotive sales, Critcher is often heralded as one of the “fathers” of online automotive marketing.  At age 28, Critcher was profiled in Forbes Magazine for his success in online automotive retailing.  Recognized as an authority in online inventory management and marketing, Critcher is often invited to speak to large groups and industry events to share his unique passion and insights into his “real world” automotive successes. In 2006, Critcher founded eCarList and has led the organization in its record growth and is also the chief architect of the company’s product development.  Critcher and his businesses have also been featured in People, Time Magazine, USA Today, CNN, American Way, Dallas Business Journal and more.

Critcher received a BA from Southern Methodist University and resides in Dallas, TX with his wife Pamela, and two young children, Carson and Sailor.

About TrueTarget Mobile

TrueTarget Mobile is the first and only mobile appraisal and inventory management application on the market to deliver both wholesale and retail data including Cars.com, AutoTrader, eBay, BlackBook, NADA, AuctionNet, Carfax, AutoCheck and more.  All data is complimented with intelligent market data including Market Days Supply, Price Variance, Option Filtering and Real-time competitive views.

Features of the app include an intuitive VIN scanner, VIN paste and quick-adds if you’re away from the vehicle, and direct integration with the eCarList desktop software.  Our dealers have the ability to photograph, price, edit and upload vehicles directly from the App to our inventory management software which instantly updates the website and retail sites. Read the rest of this entry »

Comments No Comments »

AdAgencyOnline.Net is an automotive advertising social networking portal that reviews cutting edge automotive advertising applications. Their solutions of choice are those that integrate proven selling systems in brick and mortar auto dealerships with new processes being implemented on auto dealership’s websites to sell more vehicles. Philip Zelinger is the President of the national network of independent affiliated automotive advertising agencies linked through Ad Agency Online, L.L.C., (AAOL), and the host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time. Philip reviewed an online transaction application, WideStorm, on his “Lunch With Phil Discussing Automotive Advertising” blog talk radio show during an interview with Todd Mathews, the National Sales Director for WideStorm, that aired on Tuesday, December 16th 2009. During the show Philip and Todd shared some best practices regarding the growing opportunities presented to auto dealers and consumers through the use of online transaction applications like WideStorm.

AAOL was developed as an online communication / distribution system for its affiliated automotive advertising agencies, production partners and select vendors that leverage their resources for their auto dealer clients. AAOL shifted their focus from conventional media to Internet based digital marketing with the development of AdAgencyOnline.Net in 2002. Philip explained that he has focused on reviewing and recommending applications being developed that “blur the line between the real and the virtual world.” Philip has been promoting the inevitability of online transactions for the past three years with WideStorm joining several other vendor solutions that have been reviewed and approved by AAOL including but not limited to Ai Media and Argistics AutoTransaXion who are represented as preferred automotive advertising vendors on AdAgencyOnline.Net.

Philip discussed his reasons for promoting online transactions to his automotive advertising agencies as the next generation of online selling systems for their auto dealer clients, “The Internet has been proven to attract 93% of today’s auto shoppers. The consumer’s reliance on the Internet to provide information that was previously only available by visiting an auto dealership has already been established. The ability for consumers to bypass their local auto dealership when purchasing a new or used vehicle in favor of a less intrusive online experience at an auto dealer’s website has been limited to gathering information with the eventual need to visit a dealership to actually purchase the vehicle but applications like WideStorm allow the consumer to bypass the “hard sell” experiences that they experienced in the past that drove them onto the WWW to begin with. Technology has always paved the road for automotive advertising agencies to reach their targeted audience however human nature has always been the driving force and the Internet Super Highway isn’t any different. Customers would prefer to be in control, real or imagined, and online transaction tools like WideStorm allow them to do it their way.”

About Todd Mathews. National Sales Director

Todd Mathews has10 years of experience in the automotive retail and vendor markets. As a former VP of Sales for one of the nation’s leading digital marketing companies, Mathews understands the challenges—as well as the potential—auto retail dealers face daily with online marketing. Additionally, he served as the regional account manager for American Auto Exchange and as the Internet director for a large dealership in South Texas. Mathews graduated in 1992 from Texas State University with a bachelor’s degree in business.

The following article was provided by WideStorm to AAOL in advance of their review on WAAOL and it was posted on AdAgencyOnline.Net to provide some background details about WideStorm.

On-line Negotiation Set to Revolutionize Automotive Buying.

August 17, 2009 – Portland, Oregon.

Earlier this spring, a Portland, Oregon company, DealerPeak, piloted a revolutionary product called WideStorm. This service allows consumers and auto dealers to negotiate the car buying transaction entirely on-line. Dealers who have signed up for WideStorm can now allow shoppers that visit their dealership website to negotiate price, payments, financing terms and even trade values all on-line. When the dealer and the consumer agree on the terms of the transaction, the buyer simply comes in to the dealership to sign the paperwork and pick up their new vehicle. One of the tenets of the program is that it is “Risk Free”, meaning that if for any reason the vehicle is not what the buyers was expecting they are under no obligation to complete the purchase.

Now the program is in full swing with outstanding results. DealerPeak President, Jock Schowalter commented “This is an idea that is being driven by the consumer. Most consumers have had a frustrating experience when they’ve purchased their last few vehicles. Today there is too much stress and wasted time in the car buying process and on-line negotiation eliminates most all of that.” Schowalter went on to state “At first we didn’t know if consumers and especially Dealers would embrace on-line negotiation, but we quickly affirmed that negotiating on-line was a win-win for everyone. The dealers are seeing more leads come through their websites and are saving as much time as the consumer. They are also finding they make pretty much the same profit on the negotiation deals as they do on traditional showroom deals, which was an initial concern.”

It’s no wonder that General Motors and eBay (NASDAQ: EBAY) are piloting a car-selling partnership where consumers will be able to browse cars offered by GM and either buy them at a fixed price or make an offer and haggle. While WideStorm is the first program specifically for dealers, the GM initiative validates the opportunity to capture more buyers by providing a platform to negotiate on-line.

So far approximately 30 dealerships have signed up with WideStorm On-line Negotiation including such prominent groups as Ron Tonkin Automotive Group, Dick Hannah Automotive Group and select Penske Automotive stores. DealerPeak is also in discussions with major Manufactures about the on-line negotiation system.

DealerPeak is headquartered in Portland, Oregon and has hundreds of dealer clients throughout the United States. DealerPeak solutions include WideStorm On-line Negotiation, CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows their dealers to reduce the number of vendors they deal with and drive cost out of their business.

For more information contact info@dealerpeak.com or 877 604 3569 or see www.widestorm.com

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and ronsmap.com; to name a few.

Previous guests interviewed on WAAOL include a growing number of automotive advertising experts. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com and most recently Todd Mathews from WideStorm.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., WideStorm and the ability to accommodate online transactions to sell or service more new and used vehicles or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

Comments No Comments »

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net , instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels. Philip announced his organization’s decision to downsize their highly profitable radio, T.V. and print production divisions along with their conventional broadcast media placement services on his blog talk radio show – Lunch With Phil Discussing Automotive Advertising – that aired as an encore presentation today, Monday November 30th 2009 on the site’s blog talk radio station, WAAOL, All Automotive Advertising News All The Time.

Philip developed AAOL as an online communication / distribution system for a national network of independent automotive advertising agencies, production partners and select vendors that use the proprietary operating system to leverage their resources for their auto dealer clients. AAOL was ahead of the curve when they shifted their focus from radio, T.V. and print media to Internet based digital marketing and the same foresight is being applied with Philip’s recent announcement that social networking will be their marketing platform for the future.

Philip explained his position to his online audience of automotive advertising agencies and automotive advertising insiders as follows; “The Internet already attracts 93% of today’s auto shoppers. The consumer’s reliance on social networking sites to provide information sourced from “trusted friends” vs. an auto dealer or their automotive advertising agency has already been established. People have always liked to do business with people that they like and relationship based selling is not new. What is new is the ability for consumers to bypass an auto dealer’s website or online marketing message when purchasing a new or used vehicle in favor of a trusted third party social networking community where likeminded auto shoppers are able to share their shopping experience before, during and after their sale / purchase. Technology has always paved the road for automotive advertising agencies to reach their targeted audience however human nature has always been the driving force and the Internet Super Highway isn’t any different.”

“In today’s shrinking auto industry automotive advertising agencies must forego their own interests and short term profits realized by their in-house production and conventional media profit centers in favor of providing the maximum R.O.I. for their auto dealer client’s automotive advertising dollars. Auto dealers are demanding more for less from their automotive advertising agencies based on shrinking budgets and social networking sites are technically free. Of course the investment has shifted from the auto dealer’s money to the automotive advertising agencies time and effort however, a properly focused automotive advertising agency can accept their new areas of responsibility as a way to improve the R.O.I. on their retainer and provide job security at a time when auto dealers are looking to cut costs which might include their agency fees.”

Several automotive advertising vendors were discussed during the blog talk radio show along with some best practices in a problem / solution format. AdAgencyOnline.Net is recognized as “The One Stop Site For All Of Your Automotive Advertising Needs” and a number of preferred automotive advertising vendors were referenced which integrate principles of social networking into their applications. Specifically, FirstLook and their Customer Optimization marketing platform and SiSTeR Technologies Video CarLot – which provides enhanced relevancy with vehicle information through their automated video production platform and distribution process – were suggested to the online audience anxious to learn how they can use social networking to sell and service more vehicles. Read the rest of this entry »

Comments No Comments »


Contact Us | Terms of use | Phone: 888-796-2228 | Copyright © 2014 AdAgencyOnline, L.L.C. All rights reserved.