Posts Tagged “Kihon Media”
Posted by: Phil Zelinger in 6th Digital Dealer Conference, Ai Dealer, auto dealers, auto industry, automotive advertising, Bulldog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, DealMaker.Com, Gumiyo, Kihon Media, laser stream video, leadconverter, NeoSynergy, philip zelinger, SiSTer Technologies, Uncategorized, Video CarLot, tags: 6th Digital Dealer Conference, ad agency online, adagencyonline.net, Ai Dealer, Argistics, auto dealer, auto industry, automotive advertising, automotive advertising agencies, AutoTransaXion, Bulldog Marketing Technologies, CarFolks.Com, CityTwist.Com, EveryCarListed.Com, Gumiyo, Kihon Media, laser stream video, leadconverter, NeoSynergy, philip zelinger, SiSTeR Technologies Video CarLot
Philip Zelinger, the President of a national network of independent automotive advertising agencies – Ad Agency Online, L.L.C.,(AAOL), – and the host of an online automotive advertising resource portal – http://AdAgencyOnline.Net – has advised his affiliated automotive advertising agencies, auto dealer / vendor clients and the online audience of his blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to attend the 6th Digital Dealer Conference scheduled April 19, 2009 through April 21, 2009 at the Mirage Hotel in Las Vegas. Philip has been an invited speaker at the conference since its inception and a number of his vendor clients exhibit their products and services to the diverse group of auto industry decision makers that support the event.
AdAgencyOnline.Net is considered by many to be an online version of the real world platform for automotive advertising vendors offered by the 6th Digital Dealer Conference. The free portal reviews automotive advertising vendors and new technologies on their site through a series of blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising,†the “Lunch With Ralph Discussing Automotive Advertising†show and “Automotive Advertising Experts.†AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
The Lunch With Phil Discussing Automotive Advertising show scheduled for April 1st 2009 is an encore presentation with Michael Roscoe, the President, founder and owner of Dealer Communications, a multi-media publishing company serving the retail automotive market. Dealer Communications publishes 2 print magazines, 6 weekly e-newsletters, 2 (soon to be 6) e-zines, and produces the bi-annual Digital Dealer Conference & Exhibition.
Philip’s seminar will be discussed during the show along with a recap of the agenda and a partial list of automotive advertising vendors that will be exhibiting at the conference. Philip’s seminar is posted at www.digitaldealerconference.com as follows:
Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.
Sub-title : Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.
Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities – to build online relationships that will mature into service and sales customers in the “real world.†This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.
Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world†with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.
Ad Agency Online L.L.C represents a growing number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Most of their vendors and auto dealer clients will be attending the conference as exhibitors, speakers or attendees to listen and learn from auto industry experts that will be conducting a variety of relevant seminars focused on sharing best practices to survive in a struggling auto industry. Some of the more “cutting edge†automotive advertising vendor clients of AAOL that are also featured on AdAgencyOnline.Net as “preferred automotive advertising vendors†include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
The affiliated automotive advertising agencies and auto dealer / vendor clients of AAOL are suggested to visit http://adagencyonline.net to register for the 6th Digital Dealer Conference or site visitors are invited to go directly to http://digitaldealerconference.com . Automotive advertising agencies and auto dealers or automotive advertising vendors interested in hiring AAOL or supporting AdAgencyOnline.Net are advised to visit the free networking portal or to contact Philip Zelinger directly at 1-888-796-2228 or to email him at pzads@bellsouth.net. To quote Philip Zelinger, “Help is only a click away!â€
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Posted by: Phil Zelinger in ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, DealMaker.Com, Gumiyo, Kihon Media, laser stream video, leadconverter, NeoSynergy, philip zelinger, Ralph Paglia, SiSTer Technologies, Uncategorized, Video CarLot, tags: ad agency online, adagencyonline.net, Ai Dealer, Argistics, automotive advertising, automotive advertising agencies, automotive advertising agency, AutoTransaXion, Bulldog Marketing Technologies, CarFolks.Com, CityTwist, DealMaker.Com, EveryCarListed.Com, Gumiyo, Kihon Media, NeoSynergy, philip zelinger, SiSTer Technologies, Video CarLot
Ad Agency Online, L.L.C. is a national network of affiliated automotive advertising agencies linked by the online communication/distribution system developed by Philip Zelinger, the President of Ad Agency Online L.L.C. and host of their free automotive advertising resource site, AdAgencyOnline.Net. A shrinking auto industry has forced automotive advertising agencies to cut costs. To accommodate dictates from their auto dealer clients to deliver more for less automotive advertising agencies have turned to the online resources provided by Ad Agency Online, L.L.C. The best practices shared by the automotive advertising experts featured on the site’s blog talk radio station, WAAOL – All Automotive Advertising News All The Time, allow automotive advertising agencies to enhance their value to their clients by supporting them on many levels not previously considered to be within their areas of responsibility.
The auto industry has reacted to a struggling economy by reducing production and marketing costs on the manufacturer’s level and auto dealers have responded in kind by reducing their own staff and automotive advertising budgets. Bailout plans dominating the news have paid little attention to auto dealers and the automotive advertising industry who have suffered along with the OEM’s. Auto dealers have no choice but to trickle down the cuts to their automotive advertising agencies who been shifting their focus to Internet based automotive advertising channels to maximize the R.O.I. for their dealers.
Mr. Zelinger explained the unique advantages realized by his online networking community of independent affiliated automotive advertising agencies that leverage their resources in both the brick and mortar auto dealerships and the new virtual world showrooms being developed on the World Wide Web. “Unlike auto dealers, automotive advertising agencies deal with files and intellectual properties that can be stored on a computer and distributed via the Internet. Our proprietary online operating system allows our agency partners to outsource the majority of their production requirements to our linked vendor partners. In addition, our leveraged negotiations with automotive advertising vendors that have developed cutting edge applications to improve selling processes using new digital technology have allowed us to reduce staff for our automotive advertising partners as well as their auto dealer clients. The resulting efficiencies on all levels provide a competitive product and price for our clients allowing them to survive in our troubled economy.â€
It is difficult to see past the concerns of the auto industry on many levels however, automotive advertising professionals like Philip Zelinger have taken the “glass is half full†philosophy to turn lemons into lemonade. A growing number of solutions have surfaced to reduce costs and improve selling processes that would never have existed if not for the challenges presented by our troubled economy.
WAAOL hosts several blog talk radio shows that review automotive advertising vendors that integrate proven real world selling process with new online platforms that “blur the line between the real and the virtual showroom.†The “Lunch With Phil Discussing Automotive Advertising†is an open online business meeting that shares best practices among the affiliated offices of Ad Agency Online, L.L.C. The show is scheduled every Monday through Wednesday, 12:00 noon EST to 12:30 PM EST. It can be heard live on AdAgencyOnline.Net or downloaded directly from http://blogtalkradio.com/adagencyonline . The “Lunch With Ralph Discussing Automotive Advertising†is hosted by Ralph Paglia, the National Director of Digital Marketing for ADP and host of another well respected auto industry social networking site www.automotivedigitalmarketing.com (ADM). Ralph discusses developing trends in digital marketing in an open discussion with Philip Zelinger and site visitors including automotive advertising agencies, auto dealers and O.E.M. representatives. The site’s most listened to program is “Automotive Advertising Experts†that runs every Friday in the same 12:00 noon EST to 12:30 PM EST time slot.
The most valued resource of AdAgencyOnline.Net is said to be the “preferred automotive advertising vendors†that are featured on the portal. All of these selected vendors have been interviewed on WAAOL and many have engaged Ad Agency Online, L.L.C. to help them market their products and services to site visitors and their affiliated automotive advertising agencies. The vendors provide services ranging from DMS and CRM tools, such as those provided by ADP and BZ Results, to chat programs like LeadConverter and fully functional customer interaction applications like Argistics with their new two way video platform –AutoTransaXion – that links from a website back to an auto dealers DMS and CRM as a real time online transaction tool.
Other preferred automotive advertising vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many†online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist – a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,†that eliminates customers who have already purchased a vehicle to save on marketing cost, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.
All of these resources provide solutions to reduce costs and improve the efficiency of staff for both the automotive advertising agency and their auto dealer clients. The online automotive advertising community that supports AdAgencyOnline.Net have adopted the philosophy that a rising tide floats all boats and they are actively seeking new applications to share with their site visitors.
Automotive advertising agencies that wish to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors that would like to apply as a preferred vendor and auto dealers that would like to listen and learn from the auto industry experts featured on WAAOL or who need a little professional help to navigate in today’s troubled economic waters are invited to contact Philip Zelinger directly at pzads@bellsouth.net, to call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!†###
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Posted by: Phil Zelinger in 5th Digital Dealer Conference, AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, BZ Results, CarFolks.Com, Deal Maker, DealerRefresh.Com, DealMaker.Com, Detroit Trading Company, DrivingSales.Com, EBAy Motors, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, Ralph Paglia, SiSTer Technologies, Spencer Sterling, Uncategorized, vAuto, Video CarLot, tags: 5th Digital Dealer Conference, ABN, ad agency online, adagencyonline.net, ADM, ADP, Ai Dealer, auto dealer, auto industry, automotive advertising, Automotive Broadcasting Network, blog talk radio, BZ Results, CarFolks.Com, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, Gumiyo, Jeff Kershner, Jim Ziegler, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, Ralph Paglia, SiSTer Technologies, vAuto, Video CarLot
Online auto industry social networking sites like www.adagencyonline.net have provided a new forum for automotive advertising agencies to share best practices and platform new automotive advertising applications. The auto industry is faced with the challenges of a troubled economy that has no bottom insight. The “trickle down†effect has been widely reported as lost jobs in both the manufacturing and retail sectors of the auto industry. The automotive advertising sector has been mentioned by main stream media in regards to lost advertising revenue but little focus has been paid to the more targeted impact on full service automotive advertising agencies and automotive advertising vendors that serve automobile dealerships through the United States.
Ad Agency Online, L.L.C. is a conventional automotive advertising agency that saw the shift to the World Wide Web and Internet based automotive advertising in advance of the recent downturn in the auto industry. They are reaping the rewards of their advance positioning in online automotive advertising and the efficiencies realized by automotive advertising applications that support established auto dealer processes. These applications have been developed to allow downsized automotive advertising agencies and auto dealers to survive in a shrinking economy with reduced budgets and staff. AdAgencyOnline.Net is passing on the benefits to the independent automotive advertising agencies, auto dealers and OEM representative that frequent their free automotive advertising resource / networking portal that features best practices and cutting edge automotive advertising applications on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time .
In addition to the information offered by automotive advertising experts and auto industry insiders through the blog talk radio programs the portal offers practical solutions to struggling automotive advertising agencies and auto dealers by featuring “preferred automotive advertising vendors†that provide cutting edge technology and process driven applications. Several automotive advertising vendors have surfaced and blossomed on AdAgencyOnline.Net. The chosen vendors provide a variety of diverse solutions that offer efficiencies and leveraged resources that supplement the reduced resources of automotive advertising agencies and auto dealers that have been forced to demand more for less to preserve a positive bottom line. Mr. Zelinger is reviewing several automotive advertising vendor-clients considering him as a consultant or as full service automotive advertising and public relations agency with a variety of retainers or “a-la-carte†products and services offered through Ad Agency Online, L.L.C.
An example of a new automotive advertising application that has exploded onto the automotive advertising landscape is EveryCarListed.Com. EveryCarListed.Com is an automotive advertising website that offers free listings to auto dealers. Mr. Zelinger has been extremely vocal in his support for EveryCarListed.Com and he recently featured them in his seminar at the 5th Digital Dealer Conference that was held October 6th through October 8th at the Gaylord Texan Resort in Grapevine Texas. EveryCarListed.Com has established agreements with GM to post their CPO vehicles with similar relationships with Ford and Chrysler. The site has already attracted individual dealer inventories on their website with new strategic partnerships being announced daily. In addition to the free listings, upgraded packages are offered on the site that link with other preferred vendors of AgencyOnline.Net including Gumiyo, SiSTeR Technologies Video CarLot and Laser Stream Video.
Dale Boone, the C.O.O. of EveryCarListed.Com, and Darrell Campbell, the C.E.O. of EveryCarListed.Com appeared on the “Automotive Advertising Experts†show featured on WAAOL that ran on October 3rd 2008 as an “encore presentation.†Mr. Zelinger took the opportunity to announce that he has accepted an agency consulting agreement with EveryCarListed.Com in addition to featuring them as an official preferred automotive advertising vendor on AdAgencyOnline.Net.
A similarly successful preferred automotive advertising vendor that has capitalized on the needs of the automotive advertising community to serve the challenged auto industry is SiSTeR Technologies Video CarLot. SiSTeR Technologies Video CarLot is both a preferred automotive advertising vendor on AdAgencyOnline.Net and a consulting client of Philip Zelinger. SiSTeR Technologies Video CarLot is available to investors in the upgraded packages offered by EveryCarListed.Com that is using their Video CarLot product to provide applications and hosted services for the automated creation and management of multimedia marketing video for the vehicles posted on EveryCarListed.Com. SiSTeR-prize is the company’s flagship product that creates video clips for every web page and product listing using nothing but the existing pictures and textual information.
SiSTeR Technologies has already achieved a dominant position in the growing vSEO arena with its unique “Push Tube†feature that operates through a dedicated API with You Tube. The Sonic Automotive Group has already integrated the Video CarLot application into all of their dealerships with established relationships negotiated with GM for their CPO vehicles – amongst many other committed vendor agreements. SiSTeR is a strong, profitable, privately held company founded in 2003 with its headquarters in Dallas, TX. http://www.videocarlot.tv .
EveryCarListed.Com, SiSTeR Technologies , Gumiyo and another consulting client and preferred vendor, DealMaker.Com were all referenced by Philip Zelinger in his seminar at the 5th Digital Dealer Conference and they share a position on AdAgencyOnline.Net as preferred automotive advertising vendors. DealMaker.Com is a new application introduced in Europe as part of a Google Beta test. Mr. Zelinger has been tasked to launch their site and application into the United States in an exclusive consulting agreement. The site allows real time negotiations in an open forum between buyers and sellers. The efficiencies that it creates in the selling process reduce marketing and selling expenses to maximize R.O.I. for auto dealers and allows consumers a “transparent†market driven price in researching and consummating their vehicle purchase with their online transaction tool.
DealMaker.Com will be developing a nationwide database of dealer inventory to display every variation of every vehicle posted online. The vehicles are uploaded to major search engines to insure maximum exposure to the online shopper. Buyers searching the Internet can find, compare and place an offer on the vehicle that they want in just three clicks with complete anonymity. DealMaker.Com is a Real-time Trading Platform where Buyers and Sellers can buy and sell immediately at a fair market price for both parties.
Ad Agency Online, L.L.C. was founded in December of 2001 as a network of independent affiliated automotive advertising agencies, production partners and key vendors linked by the proprietary online communication / distribution system developed by Philip Zelinger. The client base is made up of auto dealers as well as automotive advertising vendor clients that provide cutting edge automotive advertising technologies and applications to maximize the R.O.I. for every advertising dollar that the affiliated automotive advertising agencies of Ad Agency Online, L.L.C. invests for their auto dealer clients. The diverse experiences and pooled resources of the agencies, production partners and automotive advertising vendors linked by Ad Agency Online give them the leverage they need to take on any challenge in the real or the virtual world.
DealMaker.Com , EveryCarListed.Com , SiSter Technologies – Video CarLot and Gumiyo are all preferred automotive advertising vendors. They are part of a distinguished group of recommended automotive advertising applications that have appeared on WAAOL over the past year. Automotive advertising experts and auto industry insiders that have been interviewed by Philip Zelinger on his blog talk radio shows include Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX) and most recently Tim Zierdon from JMsolutions AAX™.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!â€
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Posted by: Phil Zelinger in ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, BZ Results, CarFolks.Com, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, Ralph Paglia, SiSTer Technologies, Spencer Sterling, Uncategorized, vAuto, Video CarLot, tags: ABN, ad agency online, adagencyonline.net, ADM, ADP, Ai Dealer, auto dealer, auto industry, automotive advertising, Automotive Broadcasting Network, blog talk radio, BZ Results, CarFolks.Com, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, Gumiyo, Jeff Kershner, Jim Ziegler, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, Ralph Paglia, SiSTer Technologies, vAuto, Video CarLot
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net – announced today that he has accepted an “Executive Consultant†position with DealMaker.Com. The announcement was made on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,†that ran today, Monday September 22nd , on AdAgencyOnline.Net’s blog talk radio station, WAAOL – All Automotive Advertising News All The Time.
Philip Zelinger interviewed Spencer Sterling, the C.E.O. of DealMaker.Com, who confirmed the new consulting relationship between DealMaker.Com and Philip Zelinger. DealMaker.Com is the latest automotive advertising application to be granted a “preferred vendor†status by AdAgencyOnline.Net. AdAgencyOnline.Net is a free automotive advertising resource / networking portal recognized by the automotive advertising and retail auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.†Brian Ferris, Chief Architect and CIO of DealMaker.Com, was not on today’s show but he has been interviewed on WAAOL in the past. Mr. Sterling confirmed Mr. Ferris’s support of the appointment of Philip Zelinger to assist them in introducing DealMaker.Com to the US market.
DealMaker.Com is a proprietary application designed to accommodate real time negotiations in an open forum between buyers and sellers. The American auto industry is desperate to create efficiencies in the selling process to reduce expenses and maximize R.O.I. in a shrinking auto industry challenged by the worst economy in recent memory.
DealMaker.Com is capable of sorting and displaying every variation of every vehicle posted online creating a nationwide database of dealer inventory. The data is continuously uploaded to major search engines to insure maximum exposure to the online shopper. Buyers searching the Internet can drill down to the exact specification they require and place an order in just three clicks with complete anonymity. DealMaker provides a Real-time Trading Platform where Buyers and Sellers can buy and sell immediately with no opportunity for “buyer/seller remorse†to set in. All bids and offers are seen by the whole market, so the pressure to compete is amplified from both sides of the negotiating table. All terms can be negotiated in the same online transaction so there are no loose ends to unravel the deal. The net effect is that sales can be negotiated and consummated in real time on a virtual showroom with no high pressure sales tactics or misunderstandings to prevent a mutually acceptable transaction.
Philip Zelinger was impressed by DealMaker.Com but he commented that his respect for the people behind the automotive advertising platform was as important as the product in making his decision to represent them. â€AdAgencyOnline.Net is very selective when recommending cutting edge automotive advertising applications to their affiliated automotive advertising agencies, auto dealer clients and site visitors. DealMaker.Com, and the senior executives that brought it to market, passed AdAgencyOnline.Net’s selection criteria with flying colors.â€
Spencer Sterling was born in Los Angeles and had a highly successful 37 year career with the Ford Motor Company. His responsibilities with Ford Motor Company included appointments to progressively more senior executive positions in the United States, Canada, Europe, South Africa, Australia and Taiwan. In 1982 he resigned a senior management position with Ford in Detroit, to take up the position of Managing Director of the Sigma Motor Corporation. Sigma was one of the largest motor manufacturers, importers and distributors in South Africa in the 1970′s and early 80′s. In 1985, Sigma Motor Corporation, still under leadership of Spencer Sterling, was merged with Ford South Africa to form the South African Motor Corporation (SAMCOR). Mr. Sterling was then appointed as Group Managing Director and Chairman. In March 1988 he was elected President of the National Association of Automobile Manufacturers of South Africa, a position he held for an unprecedented four years. In 1992 he was appointed to the main board of directors of the Anglo American Industrial Corporation. In 1992 he was also elected President of the South African Federated Chamber of Commerce and Industry.
In March 1994 Mr. Sterling chose to leave day to day management within the motor industry to start a new career as an international business consultant. This has enabled him to enjoy not only further success and independence, but the opportunity to give back his wealth of knowledge and experience. In August 2003 he was approached by a publicly traded Technology company to take up a position in Boca Raton Florida as President and CEO. The company specializes in the field of developing ground breaking machinery for recycling organic waste products into marketable commodities. His current role as the C.E.O. of DealMaker.com combines his history in the auto industry with his experience and respect for technology. The winning combination of his diverse background in both the retail auto industry and developing technologies insures the successful introduction of DealMaker.Com to an auto industry that is looking for answers to adjust its selling processes and reduced margins to survive in a shrinking economy.
Brian Dillon Ferris, the company’s founder, is also a veteran of the motor industry with a long history as a maverick and lateral thinker. Growing up he was only interested in cars so he started his career with a leading Ford dealer. It was during this time that he became interested in Ford’s innovative inventory coding systems, so it is no coincidence that this is now a key element in some of DealMaker’s market intelligence. He continued his studies in parallel for a number of years, focusing on high output combustion engineering and after two years with Ford he was invited to join a leading Chrysler dealership that also happened to be the local Ferrari and Maserati specialists in their area, which provided an ideal springboard to pursue his ambitions to enter the world of Italian supercars. A year later he decided to accept an offer to join Smiths Instrument Group as their regional factory representative and technical advisor for automotive ignition systems where he worked with franchised dealer groups and motor racing teams. A year later he joined Wynn’s International, in those days a high powered American petrochemical based sales organization, which proved to be a very rewarding experience, including promotions to progressively more senior positions in SA, the UK and USA. He also started an independent company as sole distributor in a new territory in partnership with a likeminded investor. They were ranked as the world’s top distributor by market share, going from zero to 92% in less than two years. During those 6 years he worked with every major franchise brand in the world, on 3 different continents and learned more about the retail auto business than he could ever have learned working for any one single dealer or manufacturer. He also found the time to start a small Ferrari dealership with a couple of dealer friends, which went on to do very well.
His passion for Italian sports cars then got him involved with a small upstart factory that had secured a franchise to assemble new Lamborghini and Lotus cars. He ran the sales end for a while before taking over as sole importer and distributor for Lamborghini and Maserati. He also seemed to be attracting most of the Ferrari fanatics in his area, so continued a very close relationship with Ferrari for more than a decade. After being named as the top factory distributor by market share for both Maserati and Lamborghini he was then invited by then Chairman De Tomaso to take over Maserati of North America. He agreed and moved to Southern California, however, after only a few months he recognized that Maserati was a complete basket case in the US and pulled out of the deal; but decided to stay in California where he set himself up as an independent dealer in supercars and a consultant to the retail motor industry. Altogether he was a DMV licensed dealer in California for 11 years and an active member of the California Auto Dealers Exchange (CADE) for 8 years. That is where he first became interested in the concept of dynamic pricing and open markets. While he was there he qualified as a corporate tax accountant and finished off his studies in business law. He also entered the world of computers, initially studying day and night through a very steep learning curve. In between he also bought and sold a number of diversified businesses, gaining valuable experience in real estate and the hospitality industry.
Then someone invented the Internet. He immediately recognized the potential of the World Wide Web and poured all his time and energy into this new and exciting challenge, focusing on harnessing this global network to create a marketing and trading channel for mainstream commodity brands. Initially he concentrated on trading electronic securities markets where he learned, (under a baptism by fire), how to appreciate the law of supply & demand.
Convinced that more transparent markets would be the future for commerce, he dedicated the next 5 years to developing the world’s first electronic trading exchange for heterogeneous commercial commodities such as motor vehicles, computers, travel packaging, etc. The results were DealMaker.Com, an Internet application that promises to change the face of automotive advertising and most likely the auto industry as we know it.
Philip Zelinger confirmed his shared vision with DealMaker.Com and his confidence that their automotive advertising application allows a virtual showroom to accommodate an online transaction with efficiencies superior to the real world selling process for both the buyer and the seller. The Internet has changed the automotive advertising industry with the ability to replicate proven selling processes online that integrate seamlessly into established real world processes. The need for an online transaction tool has reached critical mass due to shrinking margins in new and used car sales with increasing costs for auto dealers that are struggling to survive in a down market. To quote Philip Zelinger on the issue, “DealMaker.Com is positioned to take advantage of a clearly defined need in the retail auto industry and AdAgencyOnline.Net is pleased to give them an opportunity to discuss their solution on our automotive advertising portal.â€
Statistically, more than 80% of new car buyers use the Internet as their primary source of information when shopping for a new automobile. Additionally, 20% of these buyers declare that they are likely or very likely to buy their next new car online. A further 51% indicate varying degrees of the same. Only 29% say they are not yet ready to buy online. These are reliable conclusions consistent with a number of comprehensive surveys conducted over the past 10 years by some of the world’s largest and most respected automobile industry advisors. It takes very special technology to negotiate sales of automobiles over the Internet, and DealMaker invented it.
DealMaker.Com is joining a growing family of preferred automotive advertising agencies. AdAgencyOnline.Net has interviewed many senior level automotive advertising decision makers from a wide variety of automotive advertising applications including Don Crawford from EBay Motors, Mark Boyd from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Tomer Alpert from SiSTeR Technologies Video CarLot, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Shuki Lehavi and Richard Abronson from Gumiyo, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parson from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler from Ziegler, renowned speaker and consultant to the auto industry and Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com .
Ad Agency Online, L.L.C. also announced today in an internal corporate memo that they have officially accepted a consultant role with EveryCarListed.Com to advise them on their search engine optimization, (S.E.O.), and online marketing efforts. Mr. Zelinger confirmed the consulting agreement and the fact that EveryCarListed.Com is now a “preferred vendor†on AdAgencyOnline.Net. He made his decision on both levels based on his respect for the organization and their anticipated impact on a struggling automotive advertising industry hungry for cost effective Internet marketing tools. EveryCarListed.Com has a business plan crafted from the model developed by the original Yellow Pages. The automotive advertising website offers free listings to auto dealers along with an opportunity to invest in a variety of upgraded packages with enhanced return on investment, (R.O.I.), opportunities. Another consideration in approving EveryCarListed.Com was based on their existing links with two other preferred vendors on AdAgencyOnline.Net – Gumiyo and SiSTeR Technologies Video CarLot.
An unconfirmed rumor among the contributing vendors that support AdAgencyOnline.Net is that SiSTeR Technologies Video CarLot has also entered into a formal consulting agreement with Philip Zelinger, however, there has been no public confirmation at the time of this release. Mr. Zelinger refused to confirm the rumor but his support of SiSTer Technologies and his previous comments regarding his respect for their core product – Video CarLot – suggests that an announcement will likely come later this week.
AdAgencyOnline.Net focuses on automotive advertising technologies and applications that can integrate old school best practices using new world Internet based technology. Automotive advertising agencies are invited to join the network of independent affiliated offices linked by the online communication / distribution system developed by Ad Agency Online, L.L.C.. Selected automotive advertising vendors that fit the criteria established by Philip Zelinger are invited to present their products and services automotive advertising decision makers that support AdAgencyOnline.Net by joining them on one of the site’s blog talk radio shows. The “Lunch With Phil Discussing Automotive Advertising†is scheduled Monday through Wednesday between 12:00 Noon EST and 12:30 PM EST which is often the first introduction of automotive advertising vendors seeking a preferred vendor status.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help s only a click away!â€
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Posted by: Phil Zelinger in 5th Digital Dealer Conference, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, BZ Results, CarFolks.Com, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, Gumiyo, Kihon Media, laser stream video, leadconverter, Mobile Ready, Mobile Ready Initiative, nada-24, NeoSynergy, philip zelinger, Ralph Paglia, SiSTer Technologies, Spencer Sterling, Uncategorized, vAuto, Video CarLot, tags: 5th Digital Dealer Conference, ABN, ad agency online, adagencyonline.net, ADM, ADP, Ai Dealer, auto dealer, auto industry, automotive advertising, Automotive Broadcasting Network, blog talk radio, BZ Results, CarFolks.Com, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, Gumiyo, Jeff Kershner, Jim Ziegler, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, Ralph Paglia, SiSTer Technologies, vAuto, Video CarLot
AdAgencyOnline.Net has an earned reputation in the automotive advertising community as “The One Stop Site For All Of Your Automotive Advertising Needs.†Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the blog talk radio shows posted on AdAgencyOnline.Net, announced that EveryCarListed.Com, (ECL), has earned the status of “preferred vendor†on the automotive advertising social networking portal.
Darrell Campbell and Dale Boone, the C.E.O. and C.O.O. respectively of EveryCarListed.Com, were interviewed recently by Philip Zelinger on his blog talk radio show, “Automotive Advertising Experts†. The show airs on AdAgencyOnline.Net’s online radio station WAAOL – All Automotive Advertising News All The Time. EveryCarListed.Com will be featured on the free automotive advertising online resource community with a posted link to promote their automotive advertising website as well as with regular appearances on WAAOL to present their “best practices†to site visitors. The audience for WAAOL is made up of the independent affiliated offices of Ad Agency Online, L.L.C., auto dealer clients, automotive advertising vendors and representatives from O.E.M’s that frequent the portal to listen and learn from the automotive advertising experts that are interviewed on the site.
It is anticipated that Ad Agency Online, L.L.C. will also announce next week that they have accepted a consultant role with EveryCarListed.Com to advise them on their search engine optimization, (S.E.O.) and online marketing efforts. Mr. Zelinger was hesitant to confirm the consulting agreement at the time of this release but he did not deny the possibility of a more formal relationship with EveryCarListed.Com based on his respect for the organization and their potential impact on a struggling automotive advertising industry hungry for cost effective Internet marketing tools.
EveryCarListed.Com has a revolutionary business plan crafted from the successful model developed by the original Yellow Pages. The new automotive advertising website offers free listings to auto dealers along with an opportunity to invest in a variety of upgraded packages with enhanced return on investment, (R.O.I.), opportunities.
EveryCarListed.com was conceived by a group of professionals in the summer of 2007. Their combined experience in telecommunications, automotive advertising, and the internet were all applied in developing EveryCarListed.Com as it appears today. Their business model was built on the original Yellow Pages with specific focus directed to the online automotive advertising and retail auto industry. EveryCarListed.Com is a division of YPAutos.com, Inc which was incorporated in November of 2007. Their expertise in operating a sister company for six years, 5Tribe, Inc, helped the group in developing the current version of EveryCarListed.Com. 5Tribe is a provider of newspaper portal sites that display automotive dealer inventory to consumers with obvious synergies with the business model for EveryCarListed.Com.
EveryCarListed.com launched their consumer Web Site in August of 2008. They currently have a large number of dealerships represented with additional auto dealers anticipated to join the site before year end. Automobile dealers are able to list their inventories for free with a basic service level agreement offered by EveryCarListed.com. The free listings helped make EveryCarListed.Com a competetive vehicle listing site in record time. In addition to pre-owned vehicles, with a special focus on Certified Pre-Owned Vehicles, (CPOV), the site offers new vehicles from franchised dealers, and “For Sale by Owner†(FSBO) listings free of charge. Daily updates of individual listings for vehicles for sale on the site or inventory changes at the auto dealerships insure that the latest car, truck or SUV entering or leaving the marketplace is posted to the EveryCarListed.com Web site in a timely fashion.
EveryCarListed.com already has a strategic partnership with GM Certified Used Vehicles that was announced in an August 5th press release. GM has listed their national inventory of GM Certified Used Vehicles and Saturn Certified Pre-Owned Vehicles on EveryCarListed.com with similar formal agreements in place with EveryCarListed.Com with Ford Motor Company and Chrysler Corporation planned to start in September 2008.
EveryCarListed.com will utilize the thousands of existing Yellow Page sales representatives nationwide trained in Yellow Page sales that currently call on auto dealerships to maintain their rapid penetration into the retail auto industry to grow their listings to attract online car shoppers. Additional resources are being provided to promote the site to auto dealers with Yellow Page companies that will use their unsold book inventory, ad placements in both the new and used auto sections, and Yellow Page print and online sites supported by external advertising to direct consumers to EveryCarListed.com as part of their online shopping experience.
Industry analytics supported by The National Automobile Dealers Association (NADA) indicates that typical dealership spending on Internet advertising is increasing and will be the second largest media expenditure for dealers by 2012. EveryCarListed.com is poised to capitalize on this shift of automotive advertising dollars focused onto the World Wide Web to bring buyers and sellers together in their preferred marketplace setting.
EveryCarListed.Com is also entering the exploding text message based mobile channel with their “EveryCarListed.mobi†Mobile Site that is expected to be online in September 2008 supported by a linked relationship with Gumiyo. Gumiyo is also a “preferred vendor†on AdAgencyOnline.Net. Philip Zelinger is a contributing advocate of the “Mobile Ready Initiative, (MRI), established by Shuki Lehavi and Richard Abronson, the co-founders of Gumiyo and regular guests on WAAOL. The MRI forum is designed to platform best practice in using text messaging across multiple verticals in the automotive advertising and auto industry. Gumiyo has an established mobile platform already tied to most major RSS feeds drawing data and vehicles from online auto dealer inventories which guarantees that the EveryCarListed.mobi site will hit the ground running.
Another cutting edge application linked with EveryCarListed.Com as part of one of their upgraded packages is another preferred vendor on AdAgencyOnline.Net – SiSTeR Technologies with their unique video application, Video CarLot, (VCL). VCL is able to access the pictures posted on a dealer’s online inventory and automatically convert them into a professional quality video complete with an opening and closing branding introduction, CarFax link and more information than the best real world salesperson can deliver in a feature benefit presentation custom designed for each vehicle. VCL also has the added value ability to embed search words in the video that fuel the included â€PushTube†feature that drives the video onto the search engines through SiSTeR Technologies dedicated API with You Tube. The S.E.O. benefit that this feature offers EveryCarListed.Com will certainly contribute to their visibility on the World Wide Web.
Perhaps of even more value to auto dealers who post their inventory on EveryCarListed.Com and take advantage of the VCL application is the fact that the disclosure of information not otherwise visible through informational sources like CarFax that is provided by VCL have been shown to increase the conversion rates of comparable platforms to ECL, like Cars.Com and AutoTrader.Com, by up to 87%. Add that to the R.O.I. formula already developed by EveryCarListed.Com when evaluating their advantage in the market and you learn the true power of networking and the leverage that EveryCarListed.Com can offer by linking processes and applications such as Gumiyo and VCL. The expansion plans including these applications for EveryCarListed.Com insure that they will be a major player in online automotive advertising for many years to come.
EveryCarListed.Com is joining a respected list of automotive advertising applications that have been reviewed on AdAgencyOnline.Net’s blog talk radio station. Individual shows can be downloaded by visiting www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .
Previous representatives for automotive advertising products and services interviewed on AdAgencyOnline.Net included Don Crawford from EBay Motors, Mark Boyd from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Tomer Alpert from SiSTeR Technologies Video CarLot, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Spencer Sterling and Brian Dillon from DealMaker.Com, Shuki Lehavi and Richard Abronson from Gumiyo, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parson from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler from Ziegler, renowned speaker and consultant to the auto industry and Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com .
AdAgencyOnline.Net selects automotive advertising technologies and applications that “blur the line between the real and the virtual showroom†by integrating old school best practices using new world Internet based technology. Automotive advertising agencies are welcome to join the network of independent affiliated offices linked by the online communication / distribution system developed by Ad Agency Online, L.L.C.. In addition, selected automotive advertising vendors offering products or services that fit the criteria established by Philip Zelinger are invited to present them to the site’s audience of automotive advertising decision makers through daily blog talk radio shows. Open business meetings are conducted Monday through Wednesday on the “Lunch With Phil Discussing Automotive Advertising†that is scheduled between 12:00 Noon EST and 12:30 PM EST which is often the first introduction of automotive advertising vendors seeking a preferred vendor status.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help s only a click away!â€
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