AdAgencyOnline.Net

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal — AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference.  The conference is being held at the Disney Resorts Contemporary Hotel in Orlando Florida from September 22nd – 24th, 2010.

The session being presented by Philip is titled Social Media And Fixed Operations; What Was – Is And Will Be.  The importance of fixed operations to generate profits to compensate for reduced new and pre-owned vehicle sales has become self evident as dealers struggle to cover expenses in a consolidating auto industry.  The focus of Philip’s session will be to advise auto dealers how to increase their absorption rate from fixed operations — the percentage of total dealership expenses that are covered by profits generated from service and parts — using social media to leverage their automotive advertising dollars. 

Automotive advertising agencies have learned to integrate service and parts messages in their conventional and digital marketing plans. However, according to Philip Zelinger, “The cost of using social media as an automotive advertising channel must consider the labor associated with the effort.  New automotive advertising applications have been introduced to the market that leverage the resources of auto dealers by increasing the efficiencies of their staff combined with the viral nature of pushing their messages through various social networking communities. People are still part of the process, however, technology has improved the R.O.I. for every automotive advertising dollar at a time when reduced automotive advertising budgets demand it.”

In addition to Philip hosting a session on social media his automotive advertising agency — Ad Agency Online, L.L.C. — will be displaying their products and services in a special section set aside for the attending auto dealers to learn about some of the new technologies and applications being developed to promote service and parts using social media and other internet based digital marketing methods.  The Chrysler Business Center explained the value for vendors planning to exhibit at the conference in material that they posted on their website promoting the event. “The Southeast and Southwest Business Conference Expo continues to grow every year. Many of our attendees have said the best part of the Conference is the Vendor Expo “It’s like shopping at a Dealership Candy Store, every product or service imaginable is there”. Our Dealers have challenges ahead growing their business and it won’t be possible without your Products and Services. We are planning to have over 300 Chrysler, Dodge and Jeep Dealerships in attendance from 12 States.” Read the rest of this entry »