A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

Ad Agency Online Approves DealerMouth For Affiliated Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), announced today that he has accepted DealerMouth as a new vendor client for his national network of independent affiliated automotive advertising agencies.  The co-founders of DealerMouth  — Jay Smithweck, Jeff Sterns and Phil Perry — were interviewed by Philip on his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,” to introduce their new social networking powered marketing platform that allows auto dealers to host personalized websites for their sales people in a controlled environment to market to their friends and family during business hours.  

The automotive advertising agencies partnered with AAOL leverage their resources to reduce fixed and semi-variable expenses to reduce their agency fees and improve services for their auto dealer clients.  The agencies support an auto industry facing networking / resource portal – http://AdAgencyOnline.Net – that features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – hosted by Philip Zelinger.  Philip moderates daily blog talk radio shows conducted as open business meeting where he reviews cutting edge automotive advertising applications designed to maximize the R.O.I. for his auto dealer clients who are demanding more for less in today’s competitive and consolidating auto industry.

Philip interviewed Jay Smithweck several months ago in a promising preliminary review of DealerMouth on WAAOL while the application was still in beta testing.  According to Philip, the decision to represent them was confirmed after they matured their platform and introduced it to rave reviews at the 2010 NADA Convention held recently in Orlando Florida. Philip explained his decision during his interview with the founders, “Monetizing social networking as a new marketing media for automotive advertising agencies is easy to say but hard to do.  Conventional media such as radio, T.V. and print have established wisdoms that don’t directly apply to the new consumer centric social media channels.  Social networking communities, like Face Book and Twitter, deliver customer to customer messages, (C2C), that carry more weight with consumers and the search engines than retail messages delivered by auto dealers in either the real or the virtual world.  Search engines, like Google, now incorporate these real time social networks into their search algorithms earning them superior S.E.O. for the comments posted on them which often carry messages about specific vehicles and/or the auto dealers that sell them.  Similarly, blogs that promote individual opinions carry more weight than the best auto dealer website using S.E.O. and S.E.M. techniques that worked yesterday, but not today and certainly not tomorrow!”

“DealerMouth bridges the gap between old school selling systems and new world marketing methods designed for the World Wide Web.  Auto dealers need to inspect what they expect by managing and monitoring individual sales people’s activities on their personal social networking communities during business hours.  The exposure of a poorly worded reference that may offend a segment of the online audience or illegal activities sourced back to the hosting auto dealer could adversely impact innocent parties.  Risk management is still of critical importance in our litigious world and auto dealers have the deep pockets that will be attacked first.  On the other hand, people like to do business with people that they like and social media channels allow salespeople to sell to friends and family who represent the low hanging fruit in today’s challenging economy.  Another challenge for the auto dealers and salespeople alike is how to draw the line between business and pleasure to maximize the R.O.I. for the sales people’s time and the auto dealers’ investment in them.   DealerMouth integrates a comprehensive R.O.I. analytic tool that monitors individual use on the hosted sites, allows senior managers to moderate what is posted on them and provides constructive competitive comparison tools that promote the sharing of best practices among the staff.  The result is a positive experience for all parties, including the customers who are able to access information from their friends in the car business when they are in the market for a new or pre-owned vehicle.  After all, What are friends for!”

Automotive advertising agencies who wish to join the network of independent affiliated automotive advertising agencies linked to Ad Agency Online, L.L.C. and/or auto dealers who want additional information on the leveraged resources provided by the group — including DealerMouth — can contact Philip Zelinger directly at pzads@bellsouth.net or by calling him at 1-888-796-2228.  For additional information on how to become a preferred automotive advertising vendor on http://AdAgencyOnline.net visit the site and request an interview.  To quote Philip Zelinger, “Help is only a click away and, after all — what are friends for!”

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