Automotive advertising agencies frustrated by reduced sales volume and profit margins have been forced to focus on fixed operations vs. vehicle sales to earn their fees. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host AdAgencyOnline.Net, has advised his national network of independent automotive advertising agencies to help their auto dealer clients improve their absorption rate from fixed operations if they expect to survive in today’s struggling economy and consolidating auto industry.
An auto dealer’s absorption rate reflects the percentage of dealership expenses that are paid from profits earned in parts and service. According to Philip Zelinger, “As expenses rise and sales decline the need to maintain an absorption rate in excess of 85% to 90% has become a necessity vs. a goal. Automotive advertising agencies who limit their marketing messages to sell cars will soon be looking for work as their auto dealer clients are forced to close their doors.”
Automotive advertising decision makers will be given some practical steps to help their auto dealer clients sell service and parts on the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — that is featured on AdAgencyOnline.Net. The Lunch With Phil Discussing Automotive Advertising blog talk radio show scheduled for this Wednesday, September 01st, 2010 will be dedicated to improving profits from fixed operations. Several automotive advertising vendor solutions focused on integrating selling processes between new and pre-owned vehicles sales and fixed operations will be reviewed by Philip as he shares best practices with his online audience.
Philip will also be discussing his plans to host a session at the 6th Annual Chrysler Southeast & Southwest BC S&P Business Conference that is being held at the Walt Disney World Contemporary Resort September 22nd – 24th, 2010. The SEBC – SWBC service and parts business conference anticipates an audience of over 300 Chrysler, Dodge and Jeep Dealerships from 12 states. Attendance by vendors, auto dealer senior managers and guest speakers like Philip Zelinger promise to make this year’s conference the most productive ever for auto dealers anxious to increase their R.O.I. from their service and parts departments.
Philip will be hosting a session titled Social Media And Fixed Operations; What Was – Is And Will Be. According to Philip, “My session is designed to reassure service and parts managers that they are not alone. Automotive advertising agencies have always integrated service and parts messages into their automotive advertising campaigns. However, the goal of previous advertising was to sell vehicles with service taking a supporting role. The importance of fixed operations and their responsibility to carry the water for the dealership with increased absorption rates has forced automotive advertising agencies to rethink their priorities. Conventional wisdom confirms that service sells cars but that message has taken on a new meaning when applied to the increased role of the Internet and social media. The market is a conversation that exists before, during and most importantly after the sale. The dialogue is more often focused on the servicing of the vehicle than the initial sales transaction. I plan on sharing best practices in the use of social networking communities like Facebook, Twitter, MySpace and similar online networks of friends to make sure that the attending Chrysler, Dodge and Jeep Dealers learn how to join in on the conversation from the inside out vs. from the outside in. In addition to teaching the dealers how to participate in social networking communities without alienating their new online friends, I will be introducing several cutting edge technologies and automotive advertising applications that provide efficiencies to leverage the limited resources in staff and budget of today’s profit challenged auto dealers to take advantage of the viral nature of social media.”
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net. Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.
His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., the 6th Annual Southeast & Southwest BC S&P Business Conference or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at firstname.lastname@example.org. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###