A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Considers New Automotive Advertising Vendors For Affiliated Automotive Advertising Agencies

AdAgencyOnline.Net is an automotive advertising resource / networking portal supported by the affiliated automotive advertising agencies of Ad Agency Online, L.L.C., (AAOL). Philip Zelinger, the President of AAOL, hosts the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net. Philip recently attended The 7th Digital Dealer Conference & Exposition to research new cutting edge automotive advertising technologies and vendors that exhibited at the conference for consideration by his automotive advertising agencies. In addition, a number of auto industry experts – including Philip – conducted sessions to discuss best practices in digital marketing and sales/service systems which surfaced new automotive advertising applications and processes that can be implemented by the automotive advertising agencies, auto dealers and site visitors to AdAgencyOnline.Net.

Philip has already invited several new automotive advertising vendors that he discovered at the conference on his blog talk radio show, Lunch With Phil Discussing Automotive Advertising, with many more scheduled in the coming weeks. Steven Munyan, the President and National Sales Manager for Hire The Winners, was interviewed on the show that aired last Monday, November 9th 2009 and an encore of the show is scheduled for this Monday, November 16th 2009 to air between 12:00 Noon EST and 12:30 PM EST. The encore show was scheduled to allow the affiliated automotive advertising agencies of AAOL to determine if Hire The Winners will be added as a preferred automotive advertising vendor on AdAgencyOnline.Net. Philip commented that he has been looking for a scalable online solution to assist his auto dealer clients with their Human Resource needs and based on the feedback from the initial review of Hire The Winners they appear to fit the bill.

Another new vendor being considered by AdAgencyOnline.Net is IntelliTerms, Inc. with an interview of their C.E.O. scheduled for Wednesday, November 18th 2009 at the usual 12:00 Noon EST to 12:30 PM EST time slot. Philip selected IntelliTerms for review in response to requests by his affiliated automotive advertising agencies to find a third party lead provider with a more proven R.O.I. that they can suggest to their auto dealer clients. In a preliminary conversation, Jenny S. Cherocci, the Director of Business Development for IntelliTerms, corrected Philip when he described their service as a “lead provider.” Jenny suggested that they call their inbound traffic “prospective buyers” based on their proprietary process that ties the car shopper to a particular vehicle from the auto dealer’s inventory with a payment quote included in the initial contact.

Philip referenced several vendors that he had discussions with at The 7th Digital Dealer Conference during last Friday’s blog talk radio show, Automotive Advertising Experts. In an interview with Cliff Banks, the V.P. and Editorial Director for Dealer Communications that hosted the conference, Philip referenced conversations that he had with John Giamalvo and Sean Peoples from Edmunds.Com, Rob Lange from KelleyBlueBook.com and Andrew Price from RLPolk.Com that suggested that new expansions of their products and services would require their increased consideration for his affiliated automotive advertising agencies in 2010.

According to Philip, other vendors that he met at the conference that are being considered to appear on WAAOL for the first time or in a follow up of previous interviews based on new products or services include DealerCentric, DealerUps LeaseTrader, Dealer.Com, Align Research, HookLogic, CarThink, HomeNet, FirstLook, SiSTeR Technologies, Argistics, AdVantaStar, ClickMotive and WideStorm.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Cliff Banks from Dealer Communications and Steven Munyan from HireTheWinners.Com.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Hire The Winners, IntelliTerms or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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