Automotive advertising agencies must leverage their resources to survive in a down market and AdAgencyOnline.Net — an automotive advertising resource / networking portal — suggests that social media is the best way to do it. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), — a national network of independent affiliated automotive advertising agencies — hosts a blog talk radio station featured on http://AdAgencyOnline.Net, WAAOL, All Automotive Advertising News All The Time. Philip started the automotive advertising social networking channel to share best practices with his affiliated independent automotive advertising agencies. The open forum offered by WAAOL has provided him and his online audience with unique access to social media applications offered by newly developing cutting edge automotive advertising vendors anxious to be considered as preferred automotive advertising vendors on AdAgencyOnline.Net and/or to be represented by AAOL.
Many of the vendors represented by Ad Agency Online will be attending or exhibiting at The 8th Digital Dealer Conference And Exposition scheduled April 20th, 2010 through April 22nd, 2010 in Orlando, Florida. Several automotive advertising vendors represented by AAOL exhibiting at the conference offer unique social media tools, including ronsmap.com, DealerMouth, SiSTeR Technologies and TeleTextSolutions. Other equally unique automotive advertising platforms attending the conference include Argistics, Bull Dog Marketing and GetAutoAppraise along with several others who will be attending the conference to network with exhibitors, speakers and fellow attendees. Most of the automotive advertising vendors represented by Ad Agency Online focus on Internet technologies and automotive advertising applications that, to quote Philip Zelinger, “blur the line between the real and the virtual world.”
AdAgencyOnline.Net Vendor Clients Focused On Social Media
ronsmap is a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site. When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book. Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.
DealerMouth is a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff. According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media. The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time. Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities. DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base. This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”
SiSTeR Technologies offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice. In addition to posting the videos on the auto dealer’s website to enhance their conversion rates and S.E.O. they push the videos through their dedicated API with You Tube identified by their individual URLs linked back to the sourcing dealers site as well as posting them on all third party marketing platforms used by the auto dealer. More uniquely, they leverage social media by applying their vShock platform — a micro-site that hosts and displays similar vehicles from the auto dealer’s inventory to the one selected by the consumer — on a tab posted on the auto dealer’s Face Book page. This easily accessed link to the auto dealer’s inventory from within Face Book allows the dealer to introduce their vehicles to the online community without having to post them on the wall in an obtrusive manner that is often shunned by consumers in social media.
TeleTextSolutions is the automotive industries first full solutions Opt In Text messaging system. While this application was not initially designed as a social media tool, their unique mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to easily source the results from their social networking efforts. There are two main components of TeleTextSolutions. The first encompasses using short codes and keywords in all forms of advertising — including social media. This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM. The second is an Opt In Text communications for the Service Dept. The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found. Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.
Philip Zelinger commented on his reasons for investing his time and money at The 8th Digital Dealer Conference And Exposition to share his best practices in monetizing social media. “I have been invited to speak at the last seven consecutive Digital Dealer Conferences and I am proud to continue to listen and learn from my peers at these real world auto industry venues so I can presume to teach. A relevant phrase that fits the conference is — A rising tide floats all boats — and the best practices shared at the conferences have provided me with more than I have contributed. More importantly, my personal R.O.I. is secondary to the return that my affiliated automotive advertising agencies, auto dealer/vendor clients and attendees at my sessions have received and I have advised all of my affiliated offices and clients to attend.”
Philip’s session at The 8th Digital Dealer Conference is titled, “Consumers Own The Dealership Of Tomorrow, Today; So … Get To Know Your New Boss.” The sub-title is; Monetizing social networking is the challenge of the day and this session will feature new technologies and consumer-centric solutions to put your customers to work for you.
The session is further described on http://DigitalDealerConference.Com as follows ;
One constant in the auto industry is change, and since human nature is also a constant, most productive change is driven by technology. This session will provide new technology driven solutions that integrate proven real-world selling systems with efficient and scalable online platforms to sell more vehicles and service. Auto dealers know they need to leverage social media and the viral marketing messages that it generates, but they don’t have the resources or skill sets to do it; this session will provide them. Salespeople and brick and mortar dealerships will always have a role in the sales process, however tomorrow’s virtual dealerships are already being built. This session will introduce customer-centric online applications that blur the line between the real and the virtual world allowing dealers to use C2C comments to market to social networks from the inside out vs. B2C that does it from the outside in.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., their vendor clients or The 8th Digital Dealer Conference And Exposition contact Philip directly through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###