Automotive advertising agencies typically focus on new and/or pre-owned vehicle sales as job one. However, AdAgencyOnline.Net — an automotive advertising resource / networking portal supported by Ad Agency Online, L.L.C., (AAOL) — has advised the automotive advertising agencies of AAOL to prioritize improving absorption in fixed operations to maximize profits for auto dealers struggling to survive with reduced sales volume and profit margins.
Philip Zelinger, the President of AAOL and the host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — will be airing an encore of his Lunch With Phil Discussing Automotive Advertising show where he interviewed Ken Luna, the President of TeleTextSolutions, with a special focus on fixed operations. The show is scheduled to air on Wednesday, April 14th, 2010 between 12:00 Noon EST and 12:30 PM EST. During the interview, Philip and Ken shared best practices in using TeleTextSolutions text messaging platform to improve communications within the service drive to provide efficiencies in processing open repair orders.
Philip explained his reasons for approving TeleTextSolutions as a preferred automotive advertising vendor on AdAgencyOnline.Net as well as accepting them as an automotive advertising vendor client for AAOL. “I was an early believer in the use of text messaging as a replacement for emails, especially when I saw the explosive growth of Twitter and the use of PDAs vs. conventional cell phones. I also drank the cool aid as far as using the related short codes embedded into conventional and digital media to provide enhanced sourcing information and R.O.I. analytics for automotive advertising campaigns that I managed and monitored for my auto dealer clients. My support for the TeleTextSolutions SMS text messaging platform was drawn from my experience over twenty five plus years in the retail auto industry as a General manager and Dealer Principal that taught me the importance of absorption from fixed operations. That knowledge has proven invaluable in today’s shrinking economy and consolidating auto industry where profits from sales won’t cover fixed and semi-variable expenses. Sales and per unit profit margins are down but service and parts can take their place if proper processes and efficiencies are put into the service drive to improve communications with the customers while their vehicle are in for service. Simply put, service sells cars by preserving relationships throughout the owning-buying cycle for consumers. More importantly, improving the experience for service customers will provide additional profit for the auto dealers today so they can survive to sell their customers another vehicle tomorrow.”
TeleTextSolutions is the automotive industries first full solutions Opt In Text messaging system. There are two main components. The first encompasses using short codes and keywords in all forms of advertising. This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM. The second is an Opt In Text communications for the Service Dept. The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found. Phone tag is a major problem for Service depts. that text helps to reduce thus increasing work throughput.
About Ken Luna
Ken Luna, the President of TeleTextSolutions , is a 30+ year automotive technology veteran. Early years were spent in the DMS world including 12 years as a Regional Manager with UCS. In the early 2000’s Ken was involved with new technologies including Intelliprice (now Black Book Online), BZ Results, Lease Link, ADPs Right Relationship CRM and AutoRevenue. Most recently he was V.P. of Sales for Call Source and then V.P. of the Eastern U.S. for Whos Calling. 2009 was spent designing and building TeleTextSolutions with his partner Dave Leventhal.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., TeleTextSolutions and/or any of their vendor clients contact Philip directly through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###