Automotive advertising agencies are flocking to The 9th Digital Dealer Conference & Exposition to learn about new automotive advertising technologies and applications that will help their auto dealer clients sell more vehicles and service with less staff, inventory and money to advertise. AdAgencyonline.Net is an automotive advertising resource / networking portal that reviews new technologies and vendor solutions on the Internet. However, the opportunity to meet the visionaries behind the new technologies driving the automotive advertising industry in the real world is a critical part of the process. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, will be unveiling his latest discovery at the conference, a mobile sales presentation / training platform — IntellaCar — being introduced by his newest vendor client Hughes Hunter.
Philip described IntellaCar as “The next generation of mobile technology being applied to real world selling processes and sales training. Their game changing mobile sales presentation / training platform delivers relevant information to a sales consultant wherever and whenever they need it that is always current, always correct and always relevant. The proprietary information is delivered through an iPhone, iTouch or iPad controlled by the sales consultant in a form and manner that is not available on or through any other venue in the real or the virtual world — including the showroom brochures or even the auto dealers, O.E.M.s or third party websites. New vehicle information and competitive comparisons include features and benefits that are prioritized to fit the customer’s individual profile delivered in a flexible presentation designed to sell more vehicles at a higher gross profit. The ability to empower a sales consultant to stay one step ahead of today’s educated customer as well as the competition is a required tool for a professional salesperson who must command instant credibility with his customer’s to earn their trust and their business — in that order.”
The 9th Digital Dealer Conference & Exposition is being held at The Mirage Hotel in Las Vegas October 12th – 14th, 2010. It features vendor exhibits from nationally recognized providers of products and services to automotive advertising agencies and the auto industry that they serve, along with sessions on a variety of issues that face auto dealers in today’s challenging economy. Philip Zelinger will be hosting a session at the conference on social media on Wednesday, October 13th. at 2:30 PM in Room #217 titled — C2C + B2B = B2C SQUARED; Learn How This New Social Media Formula Provides New Revenues, New Efficiencies and Greater Profits.
In addition to hosting his session, Philip will be walking the vendor exhibit hall to maintain existing relationships while looking for a few new ones. A number of vendor clients of Ad Agency Online and members of AdAgencyOnline.Net sponsor events at the conference, host sessions and/or set up exhibits to display their products and services. This year Philip will be introducing Jim Hughes and Bruce Polkes to his affiliated automotive advertising agencies and fellow vendor/dealer clients while allowing them to experience the conference themselves. Philip anticipates that they will be ready to exhibit IntellaCar at the 10th Digital Dealer Conference & Exposition that is already on the drawing board.
Philip’s plans for the conference may serve as a road map for those who want to follow his lead to maximize their own R.O.I. from the event. Philip provided the following recap of his agenda to share with his affiliated automotive advertising agencies during his most recent blog talk radio show, Lunch With Phil Discussing Automotive Advertising.
“I have been invited to host sessions at the last eight Digital Dealer Conferences and I am excited to have been invited to the 9th. one; and counting! Ad Agency Online and many of our vendor clients as well as supporters of AdAgencyOnline.Net have set up exhibits in past conferences with great success and a verifiable R.O.I. but this one promises to be the best of the best. I recently interviewed Susan G. Tyson, the Marketing Director for the conference, on our blog talk radio show Automotive Advertising Experts and she convinced me that the sessions, exhibitors and special events planned in Las Vegas will support our decision to be there.”
“My plans start on Monday evening, October 11th. from 6PM to 8PM at the Japonais Lounge in the lobby of The Mirage Hotel where I will be co-hosting a Pre-Conference Networking Party with Hughes Hunter to start building the buzz around their new mobile sales presentation / training platform appropriately titled Intellacar. Jim Hughes and Bruce Polkes, co-founders of Hughes Hunter and the visionaries behind Intellacar, will be joining me to share their plans to introduce their game changing solution to empower the sales consultant to stay one step ahead of today’s educated consumers as well as the competition. They deliver the right information at the right time and in the right place; always current, always correct and always relevant.”
“My day starts early on Tuesday, October 12th. with Brian Pasch, CEO of PCG Digital Marketing, while attending his PCG Automotive Website Awards (AWA) that are scheduled at 8:00 AM to kick off the daily events at the conference. The 2010 Awards Program will add coveted industry awards in a total of three categories: Search, Design, and Technology.”
“Brian explained that the new award categories are a result of the industry response to the popular Automotive Search Marketing Awards (ASMA) which will continue under the AWA “search” category. The ASMA awards are the standard bearer for recognizing website platforms that excel in organic search.”
“In the Automotive Website Design category, awards will be given for three classifications of automotive website platforms: dealership websites, manufacturer websites, and third party automotive advertising websites.”
“In the Automotive Website Technology category website platforms will be evaluated on innovative core technology that stands above their peers. I entered my vendor client ronsmap in this category. Next year I hope to enter IntellaCar and in my humble opinion they have a shot at winning … so wish us luck! In the past year the automotive industry has witnessed numerous technological advancements in car dealer websites. Mobile integration, geo-targeted marketing, chat, CRM, and advances in search advertising and all will be considered.”
“After the AWA I will be hosting a Peer Networking Roundtable at 10:00 AM in room C1 which promises to be a highlight of the conference. I have registered to conduct the session at the table for Internet Sales Managers / e-Commerce Directors over multiple stores or for e-Commerce Directors of large, multi-point dealer groups. Experience has taught me that I will be able to listen and learn from these groups as much as I may presume to teach them and I am looking forward to the experience and shared best practices that will be surfaced in our discussions.”
“I will be visiting many sessions during the day on Tuesday and Wednesday but frankly my real objective is to meet the vendors exhibiting at the conference to renew established relationships and start a few new ones. I will be walking the isles check book in hand with the expectation that I will bring back some new opportunities for my affiliated automotive advertising agencies to help them better serve their auto dealer clients. Of course I also have scheduled meetings with some potential new vendor clients for Ad Agency Online so I anticipate some very productive days during the conference for me and mine.”
“Tuesday evening will be taken up by several parties that often represent the most fertile ground for developing new opportunities. In my opinion, the must attend parties of the night include Ralph Paglia’s ADM party from 8PM to 11PM that he is hosting at his suite followed by one that I am co-hosting with a vendor client, SiSTeR Technologies Video CarLot. Their party is called The Johnnie Walker Blue Thank You Party also planned in their suite at The Mirage as a V.I.P. party to follow Ralph’s. The suite numbers won’t be available until we check in on Monday, but suffice it to say that it will be easy to follow the buzz that surrounds them to join in on the fun.”
“Wednesday will be dominated by meetings and filled in by my session on social media scheduled for 2:30 PM in room #217. I have been told by friends that my title — C2C + B2B = B2C SQUARED — may sound like new math to some attendees but I am confident that the auto dealers and automotive advertising agencies that attend the conference will get it. The market is a conversation that begins before, during and after a customer makes a buying and/or servicing decision and automotive advertising agencies know that their auto dealer clients must be in it.”
“In today’s consumer driven world, customer to customer opinions shared by likeminded consumers seeking advice from their online friends coupled with similar online opinions shared in automotive advertising and auto industry facing social networking communities develop an online identity and reputation for auto dealers that virally extends their marketing messages to their customers. As a result, customer to customer conversations plus business to business networking equals business to customer marketing messages squared. It’s not as complicated as it sounds once you understand human nature and the customers’ desire to do business with people that they like. After all, what are friends — and social media — for!”
” My Wednesday evening will be capped off with a party being hosted by Brian Benstock described as a private reception for industry leaders. I received my invitation from Sean Wolfington, a valued friend and an icon in the auto industry technology sector. Sean is the C.E.O. of The Wolfington Companies. The Wolfington Companies own eight technology and marketing companies in the automotive industry. These companies include Level 5 Advertising, Tier 10 Marketing, Vin Solutions, the Automotive Advertising Network, Team Velocity, Car-mercial, Call Revu, and the American Dream Network.”
“Sean founded some of the most successful marketing and consulting companies in the automotive industry – Automark and Cyber Car (sold to Reynolds and Reynolds in 2001) and BZ Results (sold to ADP in 2006). BZ Results was recognized as the “Innovative Company of the Year” for pioneering digital marketing in the automotive industry and enabling billions of dollars of retail sales over the Internet.”
“I only reference Sean’s remarkable career and accomplishments to date so that I can explain the exclusive nature of the reception for industry leaders and to justify my apologies to my affiliates since I can’t invite them to join me. Of course I can tell them where the party is but the armed guards and private security may be too much of a challenge for them to overcome, although based on the guest list it might be worth a shot; just kidding Sean!”
About the 9th Digital Dealer Conference & Exposition:
The 9th Digital Dealer Conference & Exposition, October 12 – 14 at the Mirage in Las Vegas: New Ideas, New Revenues, New Efficiencies, Greater Profits. More than 600 dealership attendees are expected. www.DigitalDealerConference.com
The sessions for the 9th Digital Dealer Conference & Exposition will feature speaking sessions, roundtables and a vendor exposition for dealership managers and directors who are interested in learning more about successfully doing business on the Internet. The speaking roster include leading industry trainers, consultants and thought leaders covering topics that are of crucial interest to today’s successful automobile dealership managers.
The 9th Digital Dealer Conference & Exposition is the ideal learning and networking venue for general managers, dealer principals, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. More than 550 dealership attendees are expected at the fall event along with as many as 90 exhibitors and sponsors.
For more information about the 9th Digital Dealer Conference & Exposition, go to www.digitaldealerconference.com or contact Susan Tyson at firstname.lastname@example.org, 312 558-1799.
The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and online editions of Dealer, Digital Dealer and Dealer Fixed Operations magazines. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net. Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.
His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, IntellaCar and SiSTeR Technologies – Video CarLot; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 9th Digital Dealer Conference & Exposition, Hughes Hunter and IntellaCar or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at email@example.com. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###