AdAgencyOnline.Net is one of many online automotive advertising resource / networking portals that have formed to share best practices for automotive advertising agencies using social media. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on AdAgencyOnline.Net, took his philosophy that a rising tide floats all boats to the next level when he invited a number of automotive advertising social networking communities to join him to leverage their members and their resources in a network of networkers appropriately named — Auto Industry Insiders.
Auto Industry Insiders is featured on a dedicated section of AdAgencyOnline.Net with RSS feeds from each of the contributing members that links their social networking sites and posts as well as a dedicated page for each Insider that includes their personal bio and company profile. Philip explained that the first group of Insiders were selected based on his personal relationships with their hosts and the confidence that he has in their individual social networking communities. “I have a personal slogan that says it all, “What are friends for!” My philosophy in both my personal and my business life is to value people over product and price and social media relies on that same principal. I have found that each automotive advertising facing social networking community covers specific areas defined by the rules that govern each community and that reflect the personality and priorities of the host. I started Auto Industry Insiders by selecting portals that provide relevant material that is not duplicated so that we could all extend our value to our individual members. After all, what are friends — and Auto Industry Insiders — for.”
According to Philip, the first Insider invitation was sent to Ralph Paglia, the National Director For Digital Marketing for ADP and host of The Automotive Digital Marketing Network, (ADM). This open form for the auto and automotive advertising industry shares best practices across multiple verticals and areas of expertise and interest. Their members include key decision makers from O.E.M.s, auto dealership General Managers, Internet Sales Managers, automotive advertising vendors and automotive advertising experts surfing the web who contribute different perspectives on common problems with a variety of diverse solutions. Philip confided that he often turns to ADM to research automotive advertising applications that have not yet been discovered by the mainstream media. He then selects the best of the best to review on WAAOL for consideration by the affiliated automotive advertising agencies of AAOL.
The rest of the Insiders filled in quickly as Jared Hamilton joined the group with his social networking site focused on vendor evaluations for auto dealers and their automotive advertising agencies — DrivingSales.Com. This resource/networking portal evaluates vendors in a unique forum limited to feedback from actual dealer clients. Additional industry news is provided by posts that cover industry issues allowing auto dealerships to share best practices.
Brian Pasch, the President of PCG Digital marketing and host of InternetSalesManager.Org, (ISM), is another respected Insider. Brian is a recognized expert in search engine optimization, (S.E.O.), and search engine marketing, (S.E.M.). ISM is known by automotive advertising agencies as the — Car Dealer Social Network. More uniquely, ISM practices what Brian preaches in that they have extensive reciprocal links to other sites that leverage a variety of automotive advertising resources for their online community; much like Auto Industry Insiders!
Another valued contributor to Auto Industry Insiders is Chris Saraceno, V.P. and Partner in the Kelly Automotive Group, who hosts an auto dealer focused site — DealerElite.Net. This site describes themselves as a social networking community for automotive dealers, vendors, trainers, manufacturers, car enthusiasts and customers. It is a place to share ideas, discuss industry best practices, and connect with other automotive professionals. It is where the best and the brightest in the automotive industry collaborate.
Jody Devere and her AskPatty.Com was invited to be an Auto Industry Insider to share her unique perspective on marketing to women. Jody is a nationally respected speaker on women’s issues and her site has attracted a number of professional women who contribute content to the AskPatty.Com as well as serving as panel members for forums hosted on the site. Jody contributes her time and expertise to her online community as well as in real world venues in the auto industry. Jody will be joining Philip Zelinger and Keith Whann on a panel discussing social media at the 2010 NIADA Convention being held at Caesar’s Hotel and Casino June 14th, 2010 through June 17th, 2010.
Scott Monty, the head of social media for Ford Motor Company, is another respected contributor to Auto Industry Insiders. Scott hosts a personal blogging site — ScottMonty.Com — that provides insights into social media not only from his perspective as a representative of an O.E.M. in the auto industry but as a true believer in the value of social networking. Articles posted by Scott address universal issues that deal in human nature as much as it does on the impact of social media on the auto industry.
Perhaps the most noteworthy member of Auto Industry Insiders is a new forum hosted by Keith Whann — Auttr.Com. Keith Whann, is the founder of the law firm Whann & Associates LLC, located in Dublin, Ohio. Over a career that has spanned 25 years from a beginning as an Assistant Ohio Attorney General in the Consumer Protection Division thru today, as General Counsel of the National Independent Automobile Dealers Association, a co-owner, CEO and General Counsel of the Columbus Fair Auto Auction and The Car Counselor to the motor vehicle industry, Keith has become a leading national authority on motor vehicle and consumer protection issues.
Auttr.Com features video content provided by Keith Whann to share best practices on Auttr TV. Site visitors can view auto industry related videos at the click of a mouse. The Car Counselor answers questions for dealers and consumers from across the country on a wide variety of topics related to motor vehicle dealerships and the car buying process. You can also watch live presentations on Auttr TV.
Philip Zelinger integrates a similar philosophy to Keith Whann through his use of blog talk radio shows on his automotive advertising resource/networking portal — AdAgencyOnline.Net — that is the host of Auto Industry Insiders. In addition to sharing best practices, Philip reviews automotive advertising vendors and new technologies on several blog talk radio shows featured on the site’s blog talk radio station — WAAOL, All Automotive Advertising News All The Time. The shows include — Lunch With Phil Discussing Automotive Advertising, Lunch With Ralph Paglia Discussing Automotive Advertising and Automotive Advertising Experts. Site visitors include automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives who tune into WAAOL to find cutting edge vendors, comprehensive applications and technologies represented by AAOL or featured as preferred automotive advertising vendors on AdAgencyOnline.Net.
ronsmap is vendor client discovered by AAOL that offers a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site. When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book. Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.
Another vendor client of AAOL reviewed in an interview on WAAOL is DealerMouth, a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff. According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media. The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time. Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities. DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base. This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”
One of the first vendor clients of AAOL that has already matured as a major provider in the auto industry is SiSTeR Technologies . SiSTeR Technologies offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice. In addition to posting the videos on the auto dealer’s website to enhance their conversion rates and S.E.O. they push the videos through their dedicated API with You Tube identified by their individual URLs linked back to the sourcing dealers site as well as posting them on all third party marketing platforms used by the auto dealer. More uniquely, they leverage social media by applying their vShock platform — a micro-site that hosts and displays similar vehicles from the auto dealer’s inventory to the one selected by the consumer — on a tab posted on the auto dealer’s Face Book page. This easily accessed link to the auto dealer’s inventory from within Face Book allows the dealer to introduce their vehicles to the online community without having to post them on the wall in an obtrusive manner that is often shunned by consumers in social media.
TeleTextSolutions is a recently discovered vendor client of AAOL that provides the automotive industries first full solutions Opt In Text messaging system. While this application was not initially designed as a social media tool, their unique mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to easily source the results from their social networking efforts. There are two main components of TeleTextSolutions. The first encompasses using short codes and keywords in all forms of advertising — including social media. This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM. The second is an Opt In Text communications for the Service Dept. The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found. Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.
About Ad Agency Online, L.L.C.
Ad Agency Online, L.L.C., (AAOL), is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
Other social networking communities that provide resources for automotive advertising agencies willing to listen and learn include Dealer Advisor Nation — http://danation.ning.com/ — Auto Dealer People — http://www.autodealerpeople.com/ — and too many more to list. Other portals offer information rich content such as Just Auto — http://just-auto.com/ — and the ever popular Automotive News with their new online publication — http://www.autonews.com/.A number of the vendors clients of AAOL provide automotive advertising agencies with ways to monetize social media for their auto dealer clients. These solutions represent just a few of the many technologies and tools that can be discovered on the social networking communities recommended by AdAgencyOnline.Net that are supported by Philip Zelinger and AAOL.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., Auto Industry Insiders, the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at firstname.lastname@example.org, or call him at 888-796-2228. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###