Automotive advertising agencies have been forced to take on additional responsibilities in today’s troubled economy. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of their sponsored automotive advertising social networking resource portal — http://AdAgencyOnline.Net — recently promoted the 2010 NADA Convention on his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.” Philip described the NADA convention as a “must attend event” for his independent affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors that regularly tune in to listen and learn from Philip and the auto industry experts featured on his blog talk radio shows.
Philip suggested the NADA Convention as a means to stay ahead of the competition by learning about the new automotive advertising technologies and applications being introduced by the vendors and speakers that will be featured at the convention. The 2010 NADA Convention is being held in Orlando, Florida this February 12th. through February 15th., 2010 at the Orlando Convention Center. Additional information on the convention is available at the NADA website — http://NADA.Org — and their online pre-registration savings of $50 -$75 has been extended to January 27th., 2010. Philip advised his online audience to register before the deadline to take advantage of the discount with the confidence that their investment of their time and money will provide a R.O.I. that can’t be duplicated by any online auto industry-centric venue; including his own AdAgencyOnline.Net.
Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies connected by the proprietary online communication/distribution system developed by Philip Zelinger in December of 2001. The unique operating system that links these automotive advertising agencies was designed as a means to leverage the resources of the participating automotive advertising agencies, production partners and select automotive advertising vendors to allow them to compete with national automotive advertising agencies. The resulting savings in fixed and semi-variable expenses coupled with access to a wide variety of production and creative resources for the member agencies was made possible through their use of online technologies that were developed to support the growing World Wide Web.
According to Philip, these same technologies must be applied to the internal processes of auto dealerships to allow them to survive in a consolidating auto industry. The combination of the resulting efficiencies realized in technology enhanced selling systems in brick and mortar auto dealerships integrated with their online showrooms and the newly developing automotive advertising applications being applied by automotive advertising agencies to promote their auto dealer clients on the Internet is the key to profitability today and survival tomorrow. The NADA Convention allows auto industry vendors to present new cutting edge automotive advertising applications to auto dealers and automotive advertising agencies who are anxious to gain an advantage over the competition. More importantly, in a consolidating auto industry auto dealers must sell more for less to satisfy budget conscious and better educated online car buyers and the technology being applied to sell vehicles on the Internet Super Highway is the way to do it!
The blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — is another example of how a new technology platform can enhance the reach and performance of an automotive advertising agency in today’s Internet driven marketplace. Philip uses various blog talk radio shows in addition to his Lunch With Phil Discussing Automotive Advertising show including the “Automotive Advertising Experts” and “Lunch With Ralph Discussing Automotive Advertising” shows. These programs serve as an online communication system for AAOL to share best practices and new vendor applications with his affiliates and site visitors surfing the web to get the inside story on the auto industry. In addition, WAAOL attracts new vendors anxious to tell their story to the automotive advertising decision makers who follow the shows which allows AAOL to review cutting edge automotive advertising applications before competing agencies even know that they exist.
Several automotive advertising vendor clients of AAOL were discovered during their online reviews on WAAOL and most of them will be represented at the NADA Convention. According to Philip, the NADA Convention is the perfect real world venue to launch new products and services and this year is no exception.
For example, ronsmap is a game changing online car buying/selling site for both consumers and dealers that has scheduled their product launch to coincide with the 2010 NADA Convention. According to Philip, ronsmap makes car buying fast, comprehensive, transparent and live. Their new technology gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings. More uniquely, they provide auto dealers with an unprecedented level of sales intelligence on consumer leads while enabling them to promote and engage consumers via social networks.
ronsmap is similar to other inventory based third party websites in that they offer the leverage of multiple inventories to enhance their S.E.O. vs. individual auto dealer websites, however, their proprietary application utilizes a unique map-like internal search engine driven by consumer preferences on a local level. The site places all vehicles that fit the consumer’s search criteria on the same page with no premium positions offered to dealers to skew the search results. Of equal value is the fact that they recognize today’s consumer preference for pull/push marketing with their incorporated social networking application — vBack. Marketing to consumers in social networking communities requires resources, tools and skill sets to compliment and supplement auto dealer’s other online selling efforts. ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.
Their vBack application leverages word of mouth marketing through the use of viral messages distributed through social networking. They embed a social media engine directly within the vehicles posted on ronsmap as well as on the auto dealers individual websites. vBack extends the auto dealers’ reach, promotes confidence for consumers through their solicited comments from their online friends on their contemplated vehicle purchase and it drives more consumers to the auto dealers websites.
Another new application being introduced on the ronsmap platform is SellersVantage. This product allows auto dealers to communicate with online consumers early in their decision cycle. It offers the dealer information on other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s needs including comparative pricing to know how they rank in the market before they open negotiations. This process allows the dealer to improve their closing ratios and preserve profit.
Additionally, the Intelli-Leads developed by their applications include more than just the customer name, email address, contact information and questions about the vehicle that they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.
Another vendor client of AAOL that will be launching new applications at the 2010 NADA Convention is SiSTeR Technologies. Their “Video CarLot” is an automated video production platform with newly enhanced applications including vShock and VidBrid. SiSTeR converts still pictures posted on the auto dealers’ website into professionally produced videos using human voice and video footage with embedded search words, meta tags and individual URLs assigned to each video. The videos are posted on the auto dealers websites plus they are individually pushed through their dedicated API to You Tube and all third party advertisers that the auto dealer is marketing its inventory on. The resulting enhanced S.E.O. to the dealer is obvious.
Other vendor clients of AAOL or preferred automotive advertising vendors on AdAgencyOnline.Net that will be represented at the NADA Convention include Bull Dog Marketing Technologies, Kihon Media, Argistics, DealMaker.Com, Laser Stream Videos, CityTwist and Gumiyo — amongst others. The list of automotive advertising vendors that Philip intends to review is too long to list, however, he did reference them during his recent Automotive Advertising Experts show which is available for download at http://blogtalkradio.com/adagencyonline .
Automotive advertising agencies know that they must apply cutting edge automotive advertising technologies to their online marketing plans that integrate with proven selling processes in their auto dealer clients’ real and virtual world showrooms but they don’t know where to find them. According to Philip Zelinger, AdAgencyOnline.Net will provide an excellent filter to find the newest and the best but the NADA Convention is the place to see them all in one place and one time in an environment where the decision makers from both the automotive advertising agency and the vendor can sit across the table and work out the best deal for both.
For additional information on Ad Agency Online, LLC, the 2010 NADA Convention in Orlando, Florida or any of the vendors that Philip Zelinger will be representing or reviewing visit http://AdAgencyOnline.Net or contact Philip directly at 1-888-796-2228. To quote Philip Zelinger, “Help is only a click away. After all, what are friends for!”