The 8th Digital Dealer Conference And Exposition to be held In Orlando, Florida April 20th, 2010 through April 22nd, 2010 has attracted a diverse group of experts from the auto industry to share best practices. Automotive advertising vendors featuring cutting edge automotive advertising applications are also exhibiting to an audience of auto dealers and automotive advertising agencies anxious to listen and learn about the newest technologies to help them sell more cars for less.
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on their automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the conference as well as exhibiting several of his automotive advertising vendor clients. Philip will be holding a session titled “Consumers Own The Dealership Of Tomorrow, Today; So Get To know Your New Boss.” His session is ideally suited to fit the theme of the conference, “The Dealership Of Tomorrow … Today.”
The vendors represented by Ad Agency Online attending or exhibiting at The 8th Digital Dealer Conference And Exposition include ronsmap.com, DealerMouth, SiSTeR Technologies, TeleTextSolutions, Argistics, Bull Dog Marketing and several others who will be attending the conference to expand their knowledge and networks with exhibitors, speakers and fellow attendees. Most of the vendors represented by Ad Agency Online focus on Internet technologies and automotive advertising applications that, to quote Philip Zelinger, “blur the line between the real and the virtual world.”
ronsmap is a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site. When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book. Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.
DealerMouth is a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff. According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media. The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time. Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities. DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base. This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”
Philip Zelinger commented on his reasons for investing his time and money at The 8th Digital Dealer Conference And Exposition. “I have been invited to speak at the last seven consecutive Digital Dealer Conferences and I am proud to continue to listen and learn from my peers at these real world auto industry venues so I can presume to teach. A relevant phrase that fits the conference is — A rising tide floats all boats — and the best practices shared at the conferences have provided me with more than I have contributed. More importantly, my personal R.O.I. is secondary to the return that my affiliated automotive advertising agencies, auto dealer/vendor clients and attendees at my sessions have received and I have advised all of my affiliated offices and clients to attend.”
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., their vendor clients or The 8th Digital Dealer Conference And Exposition contact Philip directly through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###