A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Promotes The DrivingSales Executive Summit For Automotive Advertising Agencies

The DrivingSales Executive Summit is an exclusive automotive event, laser focused on cutting edge dealership operations.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, previewed the summit on the Auto Industry Insiders blog talk radio show featured on WAAOL, All Automotive Advertising News All The Time that aired on September 02nd, 2010. 

The DrivingSales Executive Summit features an invitation-only guest list of the most successful and innovative dealership operators in the country and world-renowned speakers to educate and inspire the collaborative process.  This year’s Executive Summit will be held at the beautiful Encore hotel in the electrifying city of Las Vegas, Nevada October 18th – 20th, 2010.

Philip announced on the show that Jared Hamilton, the organizer of the event and the host of his own auto industry focused social networking resource portal http://DrivingSales.Com, will be joining him on next week’s Auto Industry Insiders show to introduce breaking news surrounding the summit and to offer promotional discounts to the affiliated automotive advertising agencies of Ad Agency Online as well as their auto dealer clients.  Philip explained his support of Jared and The DrivingSales Executive Summit, “Jared is a contributing member of our network of networkers — Auto Industry Insiders — that is hosted on AdAgencyOnline.Net.  Our group leverages our resources and online relationship with our shared philosophy that a rising tide floats all boats.  The DrivingSales Executive Summit is a real world venue that exemplifies our members individual online communities desire to share best practices in automotive advertising and in day to day operations at an auto dealership.  After all, what are friends for!”    

The event kicks off with a 30,000-foot view of the latest media and economic trends just starting to touch the industry.  These high level discussions are then translated down to the 15,000-foot view of how some of the leading dealership innovators are incorporating these trends into new strategies that drive sales at the dealership level.  To complete the event are strategy collaboration sessions at the 10-foot dealership view where dealer operators participate with their peers in round table discussions about implementing specific aspects of these newly inspired strategies.  According to Jared, “The program will inspire you and leave you with a strategic plan to drive measurable results at your store.”

The topics and speakers presented are selected by the group of dealer attendees. This insures the topics are timely, relevant and that the speakers are of the highest quality for the audience.  The agenda is not sponsor driven, it is dealer driven.

Event Objective

The purpose of the executive summit is to provide an intimate setting for an advanced group of dealership operators to collaborate, learn and be inspired about the opportunities facing dealerships at the tip of the spear.  This is not a training event for ISMs, Sales Mangers or Fixed Operations Directors.  The event is focused on the topics facing Dealer Principals, GMs and decision-making Executives and giving them the knowledge they need to drive the overall strategy in their businesses.

The event themes are submitted by registered attendees and moderated by a panel of leading-edge dealers.  The panel allows topics to be submitted and voted on up to a few weeks before the event to ensure the event is as relevant and timely as possible.

A few of the topics to be covered at this year’s event:

Dealing with Price Compression:

Due to the transparency of the Internet, vehicle price are posted everywhere and this is compressing the margins on both new and used inventory.  How are progressive dealers handling online pricing and still maintaining vehicle gross?  Is the future headed towards one price?  How should you compete and prosper in this price-sensitive, yet transparent market?

Social Media ROI:

Facebook, twitter, YouTube, blogs and online reviews are shaping our media.  Despite the hype, where is the ROI?  Can you sell cars through these mediums?  Who should handle this within your store?  We’ll take a look at solid proven answers inside real dealerships, not just social media theory.

The Evolving Finance Office:

Many top dealerships generate as much gross in the F&I office as they do selling the vehicle itself.  How is this ever-important profit center evolving?  Is the transaction too slow in the average F&I office? Should F&I Managers be paid flats, rather than commissions on the sales?  How can F&I be tied to Fixed Ops to increase service retention for customers?  At DSES 2010, top dealerships will discuss and debate what they are doing to stay ahead of the curve in the Finance Office.

Location-Based Media Applications:

Geo-targeted applications that allow users to share their location, along with a real-time stream of data, have gained significant traction and are opening a new wave of marketing opportunities for local business-like dealerships.  How are dealerships harnessing this opportunity?  What can be done to secure a position while the market is young?

Fixed Operations and the Internet:

Online fixed operations’ marketing perhaps presents the largest opportunity for dealerships to increase profits with the web since dealerships started building websites. With strong fixed operations delivering over 90% expense absorption but getting less than 20% of the dealerships Internet presence, there is a lot of untapped potential! We will explore the next frontier in digital marketing: how to aggressively grow Fixed Ops Revenue online.

About DrivingSales.Com

DrivingSales.com is a community of automotive industry and automotive advertising professionals who are networking and sharing best practices to optimize their success. Serving as an easy-to-use online hub, DrivingSales.com is where auto industry professionals and automotive advertising agencies connect with colleagues, friends, and other likeminded professionals to gain the information they and their automotive advertising agencies need to grow their businesses, better serve their customers, and further their careers.

Jared Hamilton explained his vision for DrivingSales.  “We subscribe to the philosophy that “all boats rise with the same tide,” and in an industry that is equally affected by tumultuous changes in both regional and global economies, we want to help the folks who are on our front lines: the dealers who are talking to customers every day, and driving revenue for our industry.”

DrivingSales’ mission is to facilitate communication among auto industry professionals so they can build relationships and gain the knowledge they need to better serve their customers, grow their businesses, and optimize their success.

About Jared Hamilton

Jared started DrivingSales in 2003 as a way for his classmates at NADA’s Dealer Candidate Academy to keep in touch and collaborate on best practices and strategies for running a successful dealership. As founder and CEO, Jared is both the visionary and leader who is the “drive” behind DrivingSales. A third generation dealer, Jared grew up in the car business and is an industry expert in dealership operations and automotive retailing. In 1996, as the Internet was making inroads into our mainstream culture, Jared recognized the enormous impact that the Internet and its related technologies would have on automotive retailing. With experience in all departments and all facets of running a dealership, Jared has helped countless stores grow and capitalize on the opportunities presented by the Internet.

While a general sales manager for a large metro Ford store, Jared led a two-year research project covering the effects of the Internet on automotive retailing, and how the most successful dealers are adapting to it. The project culminated in a series of documentary films, which he released in select small theatres on a U.S. tour. An incurable entrepreneur, Jared is also the founder of Accelerate Automotive, Inc., a dealership consulting and training company, as well as AutomotiveHelpWanted.com, an online job ad and placement service for the auto industry.

With an old-fashioned approach to customer service and financial management, and fast-forward approach to the newest technologies, Jared empowers dealers to take advantage of our changing landscape and realize the success they’ve only dreamed about before.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Auto Industry Insiders” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The DrivingSales Executive Summit or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at https://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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