Philip Zelinger, the President of Ad Agency Online, L.L.C., AAOL, – a national network of independent automotive advertising agencies – and the host of http://AdAgencyOnline.Net – an automotive advertising resource networking portal – introduced http://GetAutoAppraise.Com as a new vendor client on his blog talk radio show, Lunch with Phil Discussing Automotive Advertising. The show is conducted as an open business meeting on the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to share best practices and new automotive advertising applications with the affiliated offices of AAOL as well as their growing audience of auto industry insiders that tune into the show to listen and learn about the changing world of automotive advertising.
Philip interviewed the President of GetAutoAppraise, Barry Brodsky, to discuss their experiences at the recent NADA Convention in Orlando Florida. The pair of auto industry insiders agreed on the growing importance of conversion tools and lead generators to maximize the R.O.I. for auto dealers on their online showrooms with a new found respect for the importance of putting the interests of the consumer ahead of those of the auto dealer. Philip expanded on his reasons for accepting GetAutoAppraise.Com as a client during the interview by explaining the issues that auto dealers face when dealing with today’s more educated online consumer, “Automotive advertising agencies and their auto dealer clients recognize that they both have a new boss, the consumer. The Internet offers car shoppers the information they need to make a buying decision without ever having to visit an auto dealer’s showroom, real or virtual. Automotive advertising agencies have learned the hard way that conventional media like radio, T.V. or print are no longer the information resource of choice for the 93% of consumers who turn onto the Internet Super Highway vs. car row to find their next new or pre-owned vehicle.”
“Of more concern to automotive advertising agencies is the observation that many online car shoppers are turning to third party inventory websites or social networking communities rather than individual auto dealer’s websites. Often these communal sites offer a better selection across multiple brands and models in a more customer friendly environment without the typical retail messages that dominate many auto dealers’ websites. GetAutoAppraise is a conversion tool and lead generator that is placed on a dealer’s website to answer the customers’ questions about the value of their trade and the vehicle that they might consider to replace it before the dealership has to ask any questions of the consumer; not directly at least. The enhanced transparency and relevancy that their do it yourself online process offers to the customer allows a non-confrontational exchange of information that easily transitions to a sale.”
Barry Brodsky referenced several auto industry ties that evidenced the value of GetAutoAppraise for both the consumer and the auto dealer, “The NADA vehicle guide is a credible third party resource to evaluate a trade-in for the consumer and our link through HomeNet, a respected auto industry vendor, suggests that we are a legitimate player in the field of appraisal tools and lead generators for the retail auto industry. More importantly, we offer a unique platform that provides the information that a consumer needs to make a buying decision with a seamless way to deliver the auto dealer the information that they need to help them select a vehicle that fits their budget and consummate a sale. It is the perfect win-win formula for consumers and auto dealers alike.”
About Get Auto Appraise
During the appraisal process, AutoAppraiseOnline collects the prospects’ contact and desired vehicle information, invites them to schedule an appointment, and provides a Google map to the hosting auto dealership. This information is automatically sent to the auto dealer’s sales team’s email or into their CRM system, allowing for instant follow-up action.
GetAutoAppraise drives additional sales, builds consumer trust, and separates the dealership from the competition. Importantly, GetAutoAppraise is powered by Nada Guides, the leading vehicle valuation provider since 1933. NADA Guides provides the industry’s most accurate and realistic value range pricing for trade-ins, so customers’ pricing expectations will be closely aligned with that of the dealership. Value ranges are updated daily for the highest accuracy. The stage will be set for a smooth transaction.
GetAutoAppraise integrates seamlessly with the auto dealer’s existing website, so potential customers see only the dealers’ branding and special offers. Prospects can switch from English to Spanish with a click of a button and move back and forth between pages without having to re-start the process. Using the tool’s back office management system, auto dealers can instantly add or change special offers to increase the number of leads received and vehicles sold. The auto dealer has the ability to control special offers any time in the back office to best suit any campaign they are interested in testing.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL in addition to http://GetAutoAppraise.com include; Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot, http://ronsmap.com and http://DealerMouth.Com; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., GetAutoAppraise.Com or the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at email@example.com, or call him at 888-796-2228. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###