A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Reviews Advanta-STAR For Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be reviewing Advanta-STAR for his affiliated automotive advertising agencies during an interview with the President of Advanta-STAR, Withan Lemmon, on the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on AdAgencyOnline.Net.  The interview is scheduled for The Lunch With Phil Discussing Automotive Advertising show that is airing on Monday, November 01st, 2010 from 12:00 Noon EST to 12:30 PM EST.

Philip explained his reason for reviewing Advanta-STAR for consideration as a preferred automotive advertising vendor.  “My self delegated role in Ad Agency Online is to find and review cutting edge automotive advertising vendors and applications for consideration by our affiliated automotive advertising agencies to benefit their auto dealer clients.  I discovered Advanta-STAR at The 9th Digital Dealer Conference & Exposition and I instantly recognized the value of their competitive comparisons for my clients.   There is a trend by independent vendors to link complimentary  applications into more comprehensive platform solutions and/or to share proprietary technologies or data and Advanta-STAR may prove to be a perfect marriage for some of our dealer/vendor clients that is worth considering.”

About Withan Lemmon 

Withan is described on Advanta-STAR as a “Self-made, self-educated automotive expert, computer programmer and marketing guru.  He is the founder of the only feature-benefit comparison company in the world. Primary creator of the most advanced computerized automotive expert system ever.”

Withan also produced and co-hosted an automotive consumer call-in radio show in the Metro New Orleans Market that aired on Saturdays from 12 – 1 PM.  He was a successful sales representative at Bergeron Chrysler-Plymouth after serving as the Trainer/Inventory Manager at Ray Brandt Dodge. 

Withan was also a walk-around regional winner for Chrysler multiple times.  He served as a consultant to Chrysler in the 1990’s which provided him the experience and insights needed to develop Advanta-STAR and earned him his current position as a national walk-around judge for a publicly traded automotive retail chain.

About Advanta-STAR

Advanta-STAR has been in business under the same management continually for nineteen years and has an excellent reputation with all of its customers. They collect every type of specification, test and statistic on all new cars and light trucks. They use this collection to carefully review all the advantages of every vehicle, documented, with hard data and third-party tests. This material is prepared on a complete cross section of the competition: over 30 competitors on most vehicles. 

Every area of customer concern is covered, including:

  • Safety (6 types of crash tests, safety features, statistics)
  • Warranty
  • Reliability (Features, J.D. power and Consumer Reports statistics)
  • Engine (horsepower, torque, acceleration data)
  • Transmission (number of gears, gear control)
  • Drive Train
  • Brakes and Stopping (Stopping distances, brake specifications, features)
  • Tires and Wheels
  • Suspension and Handling (Specifications, features and magazine handling tests in grip, slalom and emergency lane change)
  • Chassis
  • Passenger Space
  • Cargo Space
  • Towing
  • Payload
  • Servicing Ease
  • Ergonomics (Features, design)
  • Model Availability
  • Economic Advantages (Insurance costs, resale value, maintenance costs, repair costs)
  • Recommendations (Awards, comparison rankings in magazine tests, recommendations, sales figures)

Advanta-STAR is an independent research company that uses third-party sources for test data that provides an exhaustive survey of thousands of features, specifications, test results and statistics.  Advanta-STAR presents a dealer’s advantages objectively, never becoming inflammatory and it helps keep an interested prospect in the dealership longer without coercion or deceit.


Advanta-star Consumer Research provides salespeople with a new source of product knowledge that keeps them informed about the competition. It will help to convince customers they are making the right choice, increasing closing ratios and SSI. It builds value in the product, improving gross profit for the dealership and customer satisfaction in their purchase.

It will make dealerships more profitable, helping them to invest in areas that retain professional salespeople and enhance customer satisfaction. It promotes pride in the dealership’s products for the entire staff.  Advanta-STAR can be used to enhance your dealership advertising, driving advertising with product more than price.


Southeast Toyota Distributors has continuously used Advanta-STAR Consumer Research in their dealerships since 1997. Many of the dealership standards in SET dealerships are based upon Advanta-STAR and its use.

Subaru of America, Inc. has utilized Advanta-STAR for its training and advertising.

The GMMDA lists Advanta-STAR as a preferred vendor.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Advanta-STAR or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at https://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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