AdAgencyOnline.Net announced that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station featured on AdAgencyOnline.Net â€“ WAAOL, All Automotive Advertising News All The Time â€“ will be reviewing AskPatty.Com this Tuesday, October 13th 2009 on the â€œLunch With Phil Discussing Automotive Advertisingâ€ show. Philip will be interviewing Jody Devere, the C.E.O. and President of AskPatty.Com, and Patricia J. Roberts, the National Business Director Development of AskPatty.Com. The show will be aired live between 12:00 Noon EST and 12:30 PM EST as an open forum for site visitors to call-in questions in a problem/solution forum designed to share best practices with the trio of automotive advertising experts focused on the unique needs of women car shoppers.
Jody has been a regular guest on WAAOL however this is the first time that Patricia will be introduced to the audience of this free automotive advertising resource networking portal. Patricia provided the following blog posted on http://AdAgencyOnline.Net and distributed to the affiliated offices of AAOL in advance of the show as a thought starter for the automotive advertising agencies that plan to call in questions.
Best Practices for Automotive Retailers on Hiring and Retaining Women
The statistics about the importance of women as a consumer are very familiar to all of us. Women account for 85% of all purchases which includes everything from homes to groceries and control TRILLIONS of dollars of wealth in this country. For those of us in the Automotive Industry, we know how vital the women consumers are to all of us; after all, they represent over 65% of our business. The challenge for all of us is how to make our place of business a comfortable place for women to patronize and purchase our products and services.
It goes without saying that the place where business is conducted must be inviting to both the women and men who come through our doors AND it must also reflect the marketplace in which we do business. Having said that, many of us do not know how or where to find the women we need to hire.
Based on my experience here are some suggestions:
- Create awareness that your place of business is hiring women and what career opportunities it has to offer.
- Visit schools and colleges and participate in career days
- Offer intern programs which will help identify and attract talented people
- Offer scholarships in the name of your business
- Join local womenâ€™ organizations
- Invite womenâ€™s organizations to hold their meetings in your place of business
- Support womenâ€™s events in your local community
- Advertise in womenâ€™s magazines or trade publications
- Offer incentives to your own employee for referrals
- Speak at the local Chamber of Commerce to get the word out that you are looking for female employees
- Most real estate agents are women so connecting with the local Real Estate business is another resource for hiring women
The importance of word of mouth in addition to formalized advertising is very critical in attracting women employees so the more you can get out into the community, the better the success of finding and hiring talent.
Make certain that your work place policies are conducive to both men and women.
- The workplace should be clean and neat and an inviting one that works for all employees
- It should be inclusive environment where everyone is treated with respect and valued
- Offer not only full time employment but flexible work place policies such as part time, work at home, team selling, job-sharing for everyone not just women. After all, work life balance is an issue for everyone.
- Have a mentor or buddy system not just for women but for the all new hires
- Post â€œwork weekâ€ schedules in advance so that employees can plan their â€œlife weekâ€
- Provide processes that will accommodate for input and feedback for workplace improvement
- TRAIN-TRAIN-TRAIN all of your employees to understand how to treat each other in the work place and also how to treat the female customers when they come into your business establishment.
The important key here is to make sure that ALL employees are valued, are treated with respect, and have opportunities for growth.
Turnover in any is business unwanted and it seems that in the Auto Industry there is a higher percentage than other businesses.
By having policies in place to attract and retain talented employees: it will increase your customer base, reduce absenteeism, reduce costs, improve employee morale, and very importantly it will positively impact your bottom line.
This compilation of best practices is my insight into what needs to be in place to attract and engage women but it is also important to remember that companies pursue programs and practices that specifically fit your organization, your workers, and your managers. What is most vital is to harness the skills, talents and hard work of everyone on your team.
Customers want to feel comfortable, respected, and trusted and so do your female (and male) employees.
About Patricia J. Roberts
Prior to joining AskPatty.Com, Roberts was the General Director Womenâ€™s Retail Initiative on the General Motors Vehicle, Sales, Service and Marketing Staff in Detroit, MI. She was responsible for programs to increase the number of females in retailing for General Motors. This included the recruitment, training and appointment of female dealers, working with dealers to attract more women into automotive retailing positions, and to provide an enjoyable selling and service experience.
Before Roberts worked in Detroit, she worked in General Motors’ Western Region where she was manager of diversity marketing for General Motors’ Western Region. She was responsible for the development and execution of a strategic plan and the tactics for the diverse markets within the western region.
Roberts joined General Motors in 1967 in the Financial Department with Buick Motor Division. She served in a variety of financial assignments prior to her appointment in a managerial position as a district sales manager in Atlanta. Roberts transferred to Cleveland in 1977 and held the position of car distribution and office manager. In 1979, Roberts transferred to Pittsburgh as the organizational and business manager and in 1983 she became the assistant zone manager for Buick in Boston.
In 1988, Roberts was appointed to the position of business development manager for GMAC in Dallas. She returned to Buick in 1989 as the zone manager in Charlotte, North Carolina. From 1993 until February 1996, Roberts served as director of strategic marketing and research at Buick in Flint, Michigan. Roberts subsequently was appointed to the position of General Director of Marketing for General Motors of Canada, effective March 1, 1996. In January 1999, Roberts was assigned to the newly structured Western Region as the regional divisional marketing manager for Buick.
Roberts holds a bachelor’s degree in business administration from Northwood Institute in Midland, Michigan and a master’s of business administration from Wake Forest University, Winston-Salem, North Carolina.
About Jody DeVere
Jody DeVere is the CEO and President of AskPatty.com, Inc. with more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere is currently the President of the Woman’s Automotive Association International – the premier women’s organization for women automotive professionals, a member of the Car Care Council Women’s Board , a member of the California State Advisory Board for SkillsUSA, Chairperson of the United Spinal Motor Sports Committee, and a member of the SEMA Businesswomen’s Networking Association and is the Editor of the Car Channel on Blogher.com.JD Power Automotive Internet Roundtable, GYNYDA, NAWBO, Car Care Council Womenâ€™s Board, BlogHer.org, SEMA, SEMA Business Womenâ€™s Networking Association, Northwood Auto Show and the Association of Automotive Internet Sales Professionals. She has been a speaker with the National Automobile Dealer Association (NADA.org), National Independent Automobile Dealer Association (NIADA.org).
The Ask Patty.com, Inc. website and blog that Jody heads is a safe place for women to get advice on car purchases, maintenance and other auto related topics. Women can shop for vehicles at their network of certified female friendly dealerships across the U.S. AskPatty.com is a member and 2008 corporate sponsor of the Women’s Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women’s Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women’s Networking Group.
AskPatty.com is partnered with several auto industry sites including, but not limited to, NIADA, DriverTv.com, MyCarPage.com, MyAutoLoan.Com, Aware and BlogHer.com.
AskPatty.Com has an established track record in training. The site provides a variety of products and services designed to educate auto dealers and automotive advertising agencies including their highly regarded dealer certification program. Properly armed with the right tools and training dealerships can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US — Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. An Ask Patty certified dealer is a dealer that creates a safe and comfortable environment where women feel welcome and a dealer that makes the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction for women consumers.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a â€œDealer Coachâ€ is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station â€“ WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including â€œHow To Sell A Car â€“ a Career Guide to The Automobile Industry,â€ he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include â€œLunch With Ralph Discussing Automotive Advertisingâ€ and â€œAutomotive Advertising Experts.â€ The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video and Winked-In.Com; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., AskPatty.Com or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a â€œpreferred automotive advertising vendorâ€ on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at email@example.com, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, â€œHelp is only a click away!â€ ###