Automotive advertising agencies are expected to improve vehicle sales for their auto dealer clients, however, their ultimate self serving goal is to provide added value and profits to support their fees. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal — http://AdAgencyOnline.Net — has accepted that responsibility for his affiliated automotive advertising agencies as he reviews new automotive advertising applications that promise to improve profitability for his auto dealer clients across multiple departments.
Philip is scheduled to review izmocars in an interview with their Chief Sales and Marketing Officer, Mike Martinez, on the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time. The pair of automotive advertising experts will be discussing izmocars on the blog talk radio show appropriately named Automotive Advertising Experts scheduled to air live on Friday, January 28th, 2011 at 12 Noon EST.
Philip was asked to review izmocars by a client that had learned about them in an article in Automotive News written by David Barkholz and published on May 31st, 2010 that sited a testimonial reflective of many opinions that are shared by their satisfied customers. “Thanks to an in-store Web tool and some extra sales training, accessory sales at Bob Moran’s Acton Toyota in Littleton, Mass., have doubled to about $110,000 a month since September, said Shawnee Wandless, the store’s sales manager.”
“He said the tool, AddOnAuto by izmocar, allows the store to market accessories to car buyers in an easy-to-use, visual way. “We’ve put accessories in the forefront of vehicle sales, not as an afterthought,” Wandless said.”
“With a couple of mouse clicks, customers can see online how specific wheels, electronics, leather, chrome trim and other accessories will look on the exact vehicles that they intend to purchase.”
“The program also lists prices and calculates how much the monthly payment will rise if the accessories are wrapped into the vehicle financing. It’s a big leap forward from print or online catalogs that simply show the products alone without showing the parts on a specific vehicle, Wandless said.”
After an online presentation of izmocars by Mike, Philip agreed to continue his due diligence based on his shared confidence in the value and importance of selling accessories to boost the diminishing profits realized by vehicle sales. Philip explained that, “Fixed operations and F&I sales are more important than ever for auto dealers who are struggling to survive in a challenging economy. I see izmocars as a perfect platform to introduce accessory sales into the sales process at the formative stages of the presentation vs. during the negotiations after the vehicle has been selected by the customer. I look forward to sharing my discovery of izmocars with my affiliated automotive advertising agencies to solicit their feedback on their solution for consideration as a preferred automotive advertising vendor on AdAgencyOnline.Net.”
About Mike Martinez
As Chief Sales and Marketing Officer Mike Martinez is responsible for all marketing functions at izmocars as well as overall sales responsibility including business development, OEM relationships, field sales, and inside sales. Prior to izmocars, Martinez was executive vice president of products and strategy at OneCommand, responsible for OneCommand’s corporate and product strategy, technology, and product development. Prior to his time at OneCommand, Martinez was president and CEO of Four Creeks, a company he co-founded, which was acquired by OneCommand in 2006.
Before becoming an entrepreneur, Martinez served as the vice president of sales, marketing, and products for The Cobalt Group for four years. He also served for five years at Lucent Technologies as General Manager of Marketing, and for seven years in a variety of roles at Microsoft.
Izmocars is the world’s leader in Interactive Media Content for the automotive industry. Founded in 2002, its flagship product, AddOnAuto, helps dealers add hundreds of dollars in additional gross revenue per vehicle sold by providing a visual accessories sales system that integrates the accessories shopping and financing function with the car purchase, making it very easy for dealers to easily and immediately launch an accessories sales business that creates new net profits for dealers.
AddOnAuto (AOA) is an In-Store Accessories Sales Solution that helps auto dealers sell accessories effortlessly from within their dealership and includes a Visual Configurator as well as a Virtual Inventory System.
Buying a car has always been a visual and emotional experience, which means customers need to be provided with instant visual confirmation while selecting accessories. AOA’s Visual Configurator enables customers to virtually add or remove accessories and instantly view them on their vehicle of choice. It is, psychologically, a powerful visual tool that not only enables customers to see their chosen accessories on the vehicle before purchasing them but also motivates them to make their decision in minutes!
AOA gives auto dealers access to their own Virtual Inventory system of accessories, enabling them to sell them without the need to hold a physical inventory. It also connects dealers directly to a vast, constantly updated vendor database of accessories, giving them the sales power without the expense. Auto dealers can now focus on selling accessories without the cost and strain of holding a physical inventory.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net. Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.
His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and their most listened to program Automotive Advertising Experts. The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., izmocars or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at firstname.lastname@example.org. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###