A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Reviews Next Generation Dealer Services For Automotive Advertising Agencies In An Interview With David Johnson

Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today’s internet savvy consumer.  Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients.  The network’s portal — http://AdAgencyOnline.Net — hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time — to share best practices and review cutting edge automotive advertising technologies and vendor solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and a nationally recognized authority in the auto industry, hosts the shows with invited automotive advertising experts accepting live call in questions from their growing online audience of automotive advertising decision makers.

The Lunch With Phil Discussing Automotive Advertising show scheduled to air on February, 14th, 2011 will include an interview with David Johnson to discuss the increasing role of social media as a critical component in any comprehensive marketing plan.  Philip explained why he invited David to join him on air, “David is a long time online friend who has impressed me with his comprehensive approach to monetizing social media for his auto dealer clients. I am anxious to share his insights with my affiliated automotive advertising agencies and site visitors.  We have also discussed his joining our network of  like minded professionals on a project referral basis. Hopefully this show will be the first of many shared opportunities.  After all, what are friends and AdAgencyOnline.Net for.”

About David Johnson

David Johnson is the Social Media Strategist for Next Generation Dealer Services and the author of PersuasiveConcepts.com. He has held Social Media Seminars for auto dealers all over the country and has designed, trained, and implemented social media strategies for dozens of different industries. He is considered by many to be on the forefront of automotive social media for both sales and service. What sets David apart from others in his field is that he is a true “car guy,” cutting his teeth behind the desk, so to speak. David has produced various videos and hosted several webinars, podcasts and posts on auto industry focused social networking sites which have extended his online reputation.

David got into the car business in 2001 at a Ford, Mercury store just outside of Pensacola Florida.  After a successful period selling cars he accepted the challenge to take over the dealership’s Internet department where he perfected his phone skills.  His success in sales earned him the opportunity to start a BDC to apply his skills to a team effort where hired an assistant and 5 people resulting in a 500% increase showroom traffic.

After a few years the dealership was sold so David moved his family to Portland, Or and he traveled the country setting up and training business development centers for a consulting company. After 3 years he went out on his own working in other industries and training businesses on how to use the web to build their business, through both SEO and Social Media.  After a  year working in many different industries David began to apply his new found experience exclusively in the car business and he now works with auto dealers coaching them on how to use social media to build a community around their brand.  He also offers the option to act as an outsourced social media department that can and will handle all social media channels for the dealership.

About Next Generation Dealer Services

Next Generation Dealer Services is a relationship company that shows auto dealers, through the strategic use of social media, how to connect with and build community around their brand. They have two levels, soon to be three levels of consulting work that they do for auto dealers.

The first level is coaching. They coach a dealer on how to use social media by spending time in the store working with each department, assigning certain tasks to certain people and then follow up on a weekly and monthly basis to ensure that things are moving along in the right direction and to offer advice.

The second level is their outsourced social media department where they handle everything from Facebook engagement and blog post writing, to running contests and performing Twitter functions. They even do ongoing training with the sales force and teach them how to harness the power of social media.

The third level, that’s soon to come, is a self paced “subscription site” that will have hundreds of hours of videos, podcasts and webinars as well as written posts and downloads that will cover every department in a dealership.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth,  GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Social Media related services or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers who wish to be considered as a preferred automotive advertising vendor or affiliated agency can contact Philip at https://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

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