A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net To Review New Automotive Advertising Technologies At The 9th Digital Dealer Conference & Exposition

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL — All Automotive Advertising News All The Time,  will be reviewing new automotive advertising technologies and applications during live interviews with principals from selected vendors conducted during The 9th Digital Dealer Conference & Exposition.  WAAOL is featured on the highly regarded automotive advertising  resource / networking portal AdAgencyOnline.net and the blog talk radio shows will be broadcast live during the conference at The Mirage Hotel in Las Vegas October 12th – 14th 2010.

Philip explained his support for the Digital Dealer Conferences and the criteria that he will be using to select his guests for the blog talk radio shows during the event. “My self delegated role at my company, Ad Agency Online, and our automotive advertising resource / networking portal AdAgencyOnline.Net has been to research and review new automotive advertising technologies and applications for our affiliated automotive advertising agencies.  Today’s automotive advertising industry is traveling at warp speed on the Internet Super Highway and frankly most independent automotive advertising agencies and auto dealers simply don’t have the time keep their eyes on the road.”

“I follow and contribute to a diverse mix of complimentary automotive advertising social networking sites linked through our online network of networkers in a special section on AdAgencyOnline.Net headed — Auto Industry Insiders.  Frankly,  my relationship with most of those automotive advertising experts started on the WWW but they matured in real world venues like the Digital Dealer Conferences when we shared best practices in our sessions and/or at the parties where we gathered after hours to network and make new friends.”

“This year I will be focusing on finding new ways to monetize social media and to verify a quantifiable R.O.I. for the time and effort that our automotive advertising agencies are putting into it vs. conventional media such as radio, T.V. and print which no longer fits into our reduced budgets.  I have a number of appointments scheduled to review new vendors exhibiting at the conference and/or hosting sessions as well some updates promised by vendors we are already using.”

“I will be finalizing my blog talk radio show schedule and guest list during our pre-conference networking party co-hosted by my newest vendor client Hughes Hunter to start building the buzz around their new mobile sales presentation / training platform — IntellaCar.  The party is being held at The Japonais Lounge in the lobby of The Mirage Hotel on Monday, October 11th, 2010 from 6PM to 8PM and we will be using it to coordinate our agendas throughout the conference.  I will be co-hosting another party with my vendor client, SiSTeR Technologies  Video CarLot, on Tuesday Evening from 9PM to 11 PM at our suite appropriately titled The Johnnie Walker Blue Thank You Party with a similar agenda to discuss new opportunities. After all, what are friends for!” 

Philip has been invited to host sessions for the first eight Digital Dealer Conferences and his planned session for The 9th Digital Dealer Conference is scheduled for Wednesday, October 13th at 2:30 PM in Room #217.  His session is on the site http://DigitalDealerConference.Com and it is described as follows: 

C2C + B2B = B2C Squared: A Social Media Formula that Provides New Revenues, New Efficiencies and Greater Profits!

Social media is powered by people and this formula combines S.E.O. with W.O.M.O. (word of mouth optimization) to leverage relationships using technologies fueled by human nature 

The market is a conversation that auto dealers must be invited to join. Customer to customer, (C2C), comments combined with business to business, (B2B), cross promotions equals business to customer, (B2C), marketing messages distributed virally to sell more vehicles and service.  The applications introduced in this session integrate best practices powered by human nature to leverage relationships using social media in a cost effective manner with efficiencies in processes and the use of staff to maximize profits and sales. Monetizing social media at an auto dealership can be as simple or as complicated as you make it.  This session will provide a simple formula with proven success that blends old school best practices with new world technology.  After all, what are friends for! 

About the 9th Digital Dealer Conference & Exposition:

The 9th Digital Dealer Conference & Exposition, October 12 – 14 at the Mirage in Las Vegas: New Ideas, New Revenues, New Efficiencies, Greater Profits. More than 600 dealership attendees are expected. www.DigitalDealerConference.com

The sessions for the 9th Digital Dealer Conference & Exposition  will feature speaking sessions, roundtables and a vendor exposition for dealership managers and directors who are interested in learning more about successfully doing business on the Internet.  The speaking roster include leading industry trainers, consultants and thought leaders covering topics that are of crucial interest to today’s successful automobile dealership managers.  

The 9th Digital Dealer Conference & Exposition is the ideal learning and networking venue for general managers, dealer principals, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. More than 550 dealership attendees are expected at the fall event along with as many as 90 exhibitors and sponsors. 

For more information about the 9th Digital Dealer Conference & Exposition, go to www.digitaldealerconference.com or contact Susan Tyson at styson@dealer-communications.com, 312 558-1799.

The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and online editions of Dealer, Digital Dealer and Dealer Fixed Operations magazines. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 9th Digital Dealer Conference & Exposition or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at https://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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