Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station â€œWAAOL, All Automotive Advertising News All The Timeâ€ featured on AdAgencyOnline.Net, announced today that he will be interviewing Cliff Banks, the recently announced Vice President and Editorial Director for Dealer Communications, on this weekâ€™s Automotive Advertising Experts blog talk radio show. The pair of automotive advertising insiders will be discussing the many speakers and exhibitors that will be supporting the 7th Digital Dealer Conference & Exposition being held at the Nashville Convention Center November 1st through November 3rd 2009.
The show will air this Friday, October 23rd, 2009 from 12:00 Noon EST to 12:30 PM EST with live callers invited to ask questions of Philip and Cliff in a problem solution forum. The show has a growing audience of automotive advertising decision makers anxious to listen and learn from the invited auto industry insiders who are willing to share their experience and insights into the changing auto industry.
Cliff provided Philip with the following column that he authored for the Digital Dealer magazine announcing his recent move to Dealer Communications. In the article Cliff shared his vision regarding the changes that are impacting the automotive advertising and retail auto industry and his role at Dealer Communications to help Auto Dealers deal with them.
The Winds of Change
By Cliff Banks
Those of you that know me might be wondering why Iâ€™m writing a column in Digital Dealer magazine. Thatâ€™s because â€“ until last month â€“ I had been with another magazine, competing vigorously against the Dealer Communications properties for nearly 10 years.
But, as we have all been reminded this year, â€œChangeâ€ is a constant in life, and this is one change I am excited about. I am happy to say, I am now the vice president and editorial director for Dealer Communications.
From a market perspective, this has been a turbulent time in the automotive industry, especially for dealers. It’s times such as this in which leaders step up. I believe Dealer Communications and its team is uniquely positioned to continue being the leading source of management information for dealers and their managers as we move forward in the 21st century. Frankly, I want to be a part of that.
Iâ€™ll be responsible for all of the editorial content for the company, including Dealer magazine, its digital initiatives, the six weekly e-newsletters, the digital magazines, webinars and the soon to be launched Dealer web portal.
Youâ€™re going to hear a lot about the web portal in the weeks to come. It will be the “go to” online destination for dealers and general managers, as well as having micro-sites for Internet sales managers and e-Commerce directors, pre-owned managers, sales managers, F&I managers, service directors, fixed operations managers, parts managers and body shop managers.
In other words, anything you and your managers need to run your dealership, as well as selling and servicing more cars, you will find on our site.
Weâ€™re going to have the largest selection of best-practice, how-to columns written by the industryâ€™s leading consultants. Just like you see in the magazines, the site will include profiles featuring innovative dealers and their secrets â€“ at least, the ones theyâ€™re willing to share.
The Dealer web portal also will feature news, blogs, forums and social-networking communities, video, calendars and user-generated content, all segmented by department.
And weâ€™re going to offer a mobile component that will let you access the site from the road.
The next two to three years will be an exciting time in this industry. And I predict 2011 through 2015 will be heralded as a golden era in automotive retail.
Most of you have restructured your businesses and your departments to be profitable in a year in which 9 million new vehicles are sold. Imagine what will happen when sales are back at the 12 to 14 million unit levels.
Dealers and vendors alike will be awash in money. With nearly 3,000 fewer dealers, many of you will be selling more vehicles than you ever thought possible.
Now is the time to begin instilling a winning culture in your organization. Itâ€™s also the time to refine and tweak your storeâ€™s processes, optimizing the dealership for when sales do come back.
Now also is the time to get the right staff in place. With thousands of dealership employees now looking for work, finding and keeping the right staff should no longer be an excuse. As one service director at a Ford dealership told me recently, he has the â€œpick of the litter.â€
The point is, times such as this are when foundations are laid for future fortunes. That is our goal here at Digital Dealer — and its parent Dealer Communications. We want to provide you with all of the information you need to help you build those foundations.
To be honest, weâ€™re building a foundation here at Dealer Communications also. In the end, itâ€™s all about making money conducting business the right way â€“ with integrity, brains and toughness.
Prior to joining Dealer Communications Cliff was a well known contributor for the Wards Automotive Group. Cliffâ€™s addition to the Dealer Communications team was announced just recently in the following press release provided by Michael Roscoe, the President of Dealer Communications.
NASHVILLE â€“ October 6, 2009 — Dealer Communications, the leading multi-media information source for franchised automotive dealers and managers, has named Cliff Banks as Vice-President and Editorial Director.
Banks will be responsible for the content side of Dealer Communications, including Dealer magazine and the company’s digital initiatives, overseeing six weekly e-newsletters, three existing digital magazines, three upcoming digital magazines, Webinars and its soon to be launched new Web portal.
The Dealer Web portal will feature blogs, podcasts, white papers, social networking, buyers’ guides, video, user-generated content, mobile content, news aggregation, archives and calendars all segmented by department.
The Dealer Web portal will be the “go to” online destination for dealers and general managers, as well as having micro-sites for Internet sales managers and e-Commerce directors, pre-owned managers, sales managers, F&I managers, service directors, fixed operations managers, parts managers and body shop managers.
“Everybody has access to the technology we will be using. Some companies are doing parts of what we will be doing. But the connection Dealer Communications has with this audience, America’s franchised dealers and managers…that is what will make our web portal the online destination. With Cliff Banks on board, we’ve got the right guy to ‘stir the drink,'” said Michael Roscoe, company founder and president. â€œHe is an award winning journalist with nearly 20 years in the business. His writing reflects a strong passion for the automotive retail industry and its dealers. And most importantly, he is a hard-core pro-dealer guy.â€
“From a market perspective, this has been a turbulent time in the automotive industry, especially for dealers,â€ Banks said. â€œIt’s times such as this in which leaders step up. I believe Dealer Communications and its team is uniquely positioned to be the leading source of management information for dealers and their managers as we move forward in the 21st century. Frankly, I want to be a part of that.”
Dealer Communications is the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also hosts the industry leading bi-annual Digital Dealer Conference and Exposition.
About Cliff Banks
Cliff Banks is an award winning journalist with nearly 20 years in the automotive retail industry. Banks spent the last nine years as an editor with the Ward’s Automotive Group, the last three as director of its retail publications. He is a featured speaker and moderator at industry events and is known for being a hard-core, pro-dealer advocate.
Cliff also provided Philip the following press release describing the 7th Digital Dealer Conference that will be reviewed during the interview on Friday.
Premier Event for Car Dealers Less Than Two Weeks Away
Digital Dealer Conference & Exposition features automotive retailâ€™s leading practitioners
NASHVILLE — October 19, 2009 — Join 500 of the industryâ€™s top performing dealers and managers at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center, November 1st-3rd, 2009.
The conference, whose theme is, â€œHow to Get Ahead Today and Stay Ahead Tomorrow,â€ features the newest trends, cutting edge practices and tips from the leading minds in automotive retail.
Featuring numerous tracks, the 7th Digital Dealer Conference & Exposition offers valuable and practical information that will help every department in the dealership outperform the competition.
The agenda is packed with some of the automotive industryâ€™s leading practitioners who are having great success in their markets. The conference also features speakers from outside the industry to help forwardâ€“thinking dealerships stay ahead of the curve.
Once again, a half-day â€œnewbieâ€ class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented.
And the super-successful first-time Peer Networking Roundtables that were featured at the last event in Las Vegas are available again in Nashville. Dealers will interact with peers from outside their markets discussing their biggest challenges and solutions. Theyâ€™ll be able to pick each others’ brains to see what works…and what doesn’t, comparing metrics and results at tables of 10 with peers of similar-sized operations.
With nearly 60 exhibitors, dealers also will find the latest technologies and solutions that will improve their businesses.
For more information, visit http://www.digitaldealerconference.com/.
Digital Dealer Conferences and Exposition are held twice a year and are owned and produced by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers more than 10 million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing.
Philip Zelinger has been an invited speaker at the Digital Dealer Conference for four consecutive years. His session at the 7th Digital Dealer Conference is titled â€œHow To Use Social Networking To Get Ahead By Building Your Brand And To Stay Ahead By Protecting Your Online Reputation – Learn how to monetize social networking by building relationships online to improve profits in both sales and fixed operations.â€ The following description of his session is posted on http://www.digitaldealerconference.com/ in the speakers section: â€œThe shift from brick and mortar dealerships to Internet showrooms has been forced by reduced profit margins and a struggling economy. This seminar focuses on the solutions â€“ not the problems â€“ that have risen from the ashes of a shrinking auto industry.
Social networking has a place on the worldwide web but monetizing the investment of time and resources needed to develop an acceptable ROI has been a challenge. Dealership web sites are experiencing reduced visitors as online car shoppers have found other sources for the information they need. Customers are bypassing dealership web sites in favor of sharing experiences with likeminded shoppers before, during and after their buying/service experiences.
A properly orchestrated social networking program provides an excellent platform to build brand recognition and protect an auto dealerâ€™s online reputation. A poorly constructed program will have the opposite impact. This seminar will provide a road map to a cost effective solution.â€
About Philip Zelinger
Philip Zelinger is the president of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He spent 25 years as a GM and dealer principal and the last 10 years he has been focused on digital marketing. Zelinger is an expert on Internet technologies that improve selling process sourced from his social networking portal and blog talk radio station â€“ WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including â€œHow to Sell a Car,â€ he is a recognized authority on market trends with the responsibility of selecting key vendors and applications for his dealer clients.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include â€œLunch With Ralph Discussing Automotive Advertisingâ€ and â€œAutomotive Advertising Experts.â€ The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 7th Digital Dealer Conference or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a â€œpreferred automotive advertising vendorâ€ on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, â€œHelp is only a click away!â€ ###