Automotive advertising agencies don’t know what they don’t know and they are turning to social networking communities like http://AdAgencyOnline.Net to listen and learn about the increasing role of social media in automotive advertising. Philip Zelinger, the President of Ad Agency Online, L.L.C. — a national network of independent automotive advertising agencies — hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time — where he shares best practices with his affiliated automotive advertising agencies and automotive advertising decision makers that regularly follow his shows and contribute to their shared portal.
Social media is a new phenomenon that allows auto dealers to broadcast their own marketing messages to a targeted audience using established automotive advertising wisdoms, but in a more consumer centric manner and for a fraction of the cost of conventional media. Technology has always dictated the most efficient means to advertise a product or service and the Internet has opened a new channel with unlimited potential for reach and frequency of message. Previously, conventional media — such as newspaper, radio and T.V. — was controlled by big business primarily because of the amount of capital that was required to distribute their content. Philip Zelinger explained his support of social media in a comment on his recent blog talk radio show; “The Internet Super Highway has been built with no tolls — for now at least — and automotive advertising agencies only need to learn the rules of the road in order to travel on it.”
Some of the blog talk radio shows hosted by Philip on WAAOL include Lunch With Phil Discussing Automotive Advertising – an open business forum with live call in questions from listeners, Lunch With Ralph Paglia Discussing Automotive Advertising – a special platform for Ralph Paglia, the National Director Of Digital marketing for ADP and the host of his own auto industry social networking community http://AutomotiveDigitalMarketing.Com (ADM), and Automotive Advertising Experts where Philip invites automotive advertising insiders to discuss their products, services or unique insights into the future of the automotive advertising industry. Most recently, the guest on the Automotive Advertising Experts show was L.J. Marhefka, the Program Coordinator for the TARP Lending Program, (Together Automotive Retailing Prospers). Philip and L.J discussed TARP and their participation in the 2010 NIADA Convention scheduled at Caesar’s Hotel and Casino in Las Vegas June 14th., 2010 through June 17th., 2010. Philip will join the originator of the TARP program, Keith Whann, in a panel on social media to be held on Wednesday morning for the general session at the convention.
In the week prior to his interview with L.J., Philip interviewed Brian Pasch, the President of PCG Digital Marketing and the host of http://InternetSalesManager.Org. The pair of automotive advertising experts discussed a new automotive advertising platform introduced by Brian and Sean Wolfington — http://AutomotiveAdvertisingNetwork.Com ,(AAN), that provides leveraged online exposure and resources to develop leads for auto dealers that pay a flat monthly fee to list their inventory. The subjects discussed and the guests that appear on WAAOL are chosen from a diverse group of friends and professional associates of Philip Zelinger who share his philosophy that a rising tide floats all boats.
The growth of social media and social networking has taken on a new meaning for automotive advertising agencies who have learned to rely on it for their own purposes as much as for their auto dealer clients anxious to sell their vehicles on the Internet Super Highway. Using the Internet as a resource for information is not limited to consumers looking to purchase a vehicle. Social networking sites focused on the automotive advertising industry have been growing and AdAgencyOnline.Net took advantage of the trend by hosting a “Network Of Networkers” in a special section on their site called Auto Industry Insiders. The Auto Industry Insiders consist of a diverse group of nationally recognized authorities in the automotive advertising industry including Ralph Paglia and his social networking site http://AutomotiveDigitalMarketing.Com, Keith Whann and his http://Auttr.Com, Brian Pasch and http://www.InternetSalesmanager.Org, Jared Hamilton and his http://DrivingSales.Com, Chris Saraceno from Kelly Motors and their http://DealerElite.Net, Jody Devere and her http://AskPatty.Com and Scott Monty from Ford Motors and his http://ScottMonty.com .
These individual auto industry social networking sites have their own online communities with different rules and regulations that develop unique personalities and areas of interest that complement each other without competing for members or content. On the contrary, according to Philip, “The leveraged resources of any one of the member sites of Auto Industry Insiders justifies the participation of their members. The combined resources of the group linked together from one convenient location, with optional reciprocal links tying them to each other from their respective sites, proves out the formula that 2+2=5, if you add the right two!”
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on the site’s blog talk radio station –WAAOL, All Automotive Advertyising News All The Time. The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 2010 NIADA Convention, The TARP Lending Program, Auto Industry Insiders or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at firstname.lastname@example.org, or call him at 888-796-2228. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###