Ad Agency Online, L.L.C., (AAOL), and their national network of affiliated automotive advertising agencies are all students and teachers in the auto industry. The automotive advertising portal that they support â€“ www.AdAgencyOnline.Net â€“ was first introduced during the 2008 NADA Convention in San Francisco to provide a platform to share best practices. The NADA Convention to be held in New Orleans, January 24th through January 27th 2009, will be used to introduce a new social networking community, â€œAuto Industry Insights,â€ (AII) supported by AAOL, AskPatty.Com and other auto industry insiders along with their online networks.
AskPatty.Com is a â€œfemale friendlyâ€ auto industry social networking site headed by Jody Devere. Jody was on the short list to be invited to sit on the â€œAdvisory Panelâ€ for AII based on her professional experience in the auto industry, established online networking audience and her personal relationship and history with Philip Zelinger, the President of AAOL, host of AdAgencyOnline.Net and senior moderator of AII.
About Jody DeVere
Jody DeVere is the CEO and President of AskPatty.com, Inc. and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere is currently the President of the Woman’s Automotive Association International , the premier women’s organization for women automotive professionals, a member of the Car Care Council Women’s Board , a member of the California State Advisory Board for SkillsUSA, Chairperson of the United Spinal Motor Sports Committee, and a member of the SEMA Businesswomen’s Networking Association and is the Editor of the Car Channel on Blogher.com.JD Power Automotive Internet Roundtable, GYNYDA, NAWBO, Car Care Council Womenâ€™s Board, BlogHer.org, SEMA, SEMA Business Womenâ€™s Networking Association, Northwood Auto Show and the Association of Automotive Internet Sales Professionals.
She has been a speaker with the National Automobile Dealer Association (NADA.org), National Independent Automobile Dealer Association (NIADA.org).
Jody has been an expert guest on many radio shows, including Motor Trend Radio, Car Concerns, Oprah & Friendâ€™s Radio Network on XM, Greenstone Mediaâ€™s Radio Ritas, National Public Radioâ€™s â€œTalk of the Nationâ€ with Marti Barletta and she will be interviewed on the â€œLunch With Phil Discussing Automotive Advertisingâ€ featured on the blog talk radio station hosted by AdAgencyOnline.Net â€“ WAAOL, All Automotive Advertising News All The Time â€“ that will air on Monday, January 12th 2009.
DeVere has also appeared on Fox 11 Morning News in Los Angeles as a guest on â€œAsk the Expertâ€ with Jean Martirez. DeVere was also a guest on iVillage Live and has been a resource forThe She Spot – Why Women Are the Market for Changing the World — And How to Reach Them by Lisa Witter and Lisa Chen, O Magazine, Pink Magazine, F&I Magazine, iMedia.com, Paul Gillinâ€™s book â€œThe New Influencers,â€ and “Secrets of Social Media“, as well as J.D. Powerâ€™s â€œWomen Online: Opportunities for Dealerships.â€ She continues to do speaking engagements in and out of the automotive industry.
The Ask Patty.com, Inc. website and blog that Jody heads is a safe place for women to get advice on car purchases, maintenance and other auto related topics. Women can shop for vehicles at their network of certified female friendly dealerships across the U.S.
AskPatty.com is a member and 2008 corporate sponsor of the Women’s Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women’s Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women’s Networking Group.
AskPatty.com is partnered with several auto industry sites including, but not limited to, NIADA, DriverTv.com, MyCarPage.com, MyAutoLoan.Com, Aware and BlogHer.com. Auto Industry Insights will draw on these resources to the benefit of all parties involved.
AskPatty.com was a 2007 sponsor of the No. 112 AskPatty.com Chevrolet driven by the highest ranked professional female race car driver Deborah Renshaw, who heads up the panel of automotive expert women.
AskPatty.Com has an established track record in training that will provided added value and insight to their contributions to AII. The site provides a variety of products and services designed to educate auto dealers and automotive advertising agencies including their highly regarded dealer certification program.
Ask Patty Certified Dealer Program:
Properly armed with the right tools and training dealerships can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US — Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.
What Is An Ask Patty Certified Dealer?
An Ask Patty certified dealer is a dealer that creates a safe and comfortable environment where women feel welcome and a dealer that makes the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction for women consumers.
The planned â€œnetwork of networkersâ€ that Jody Devere and AskPatty.Com will be contributing to will benefit auto dealers, automotive advertising agencies, auto industry vendors across multiple channels and even consumers willing to share their experiences by their comments and contributed posts. The convention and the new online networking community are not limited to automotive advertising and the auto industry insiders that will be contributing to both were drawn from a diverse group of established networking professionals. All of the members will provide content and reciprocal links to this newly forming auto industry consumer/dealer/consultant facing social networking site.
In addition to Philip Zelinger and Jody Devere the advisory panel for AII will include; Ralph Paglia, host of www.automotivedigitalmarketing.com , Jared Hamilton, host of www.drivingsales.com, Jeff Kershner, host of www.dealerrefresh.com , Gary May, host of http://imacsweb.typepad.com /, and Scott Monty, host of http://www.scottmonty.com/.
Philip Zelinger recently posted a discussion on ADM, an auto industry networking site – www.automotivedigitalmarketing.com– with the reasons for attending the NADA convention as well as the shared visions that led to the development of AII;http://adpadm.ning.com/forum/topics/nada-agendas-not-theirs-yours . Another discussion Philip posted on ADM focused on AII and explained the added value that their vendor/client â€“ www.EveryCarListed.Com â€“ will be bringing to the open forum. That discussion is posted at http://adpadm.ning.com/forum/topics/consultants-need-consultants
AAOL has provided leveraged resources to their affiliates since before the Internet based social networking phenomenon was recognized by conventional automotive advertising agencies. Their explosive growth evidences the wisdom of their business model for serving the auto industry. Their use of the Internet and digital marketing combined with the related technologies and applications that integrate â€œvirtual auto dealershipsâ€ with real world selling processes has allowed them to prosper during a struggling economy that has forced auto dealers to rethink the way that they advertise.
The automotive advertising agencies linked through AAOL find, review and recommend cutting edge automotive advertising applications and coordinated selling process for both the real and virtual showrooms for their auto dealer clients. Their communal networking portal, AdAgencyOnline.Net, features preferred automotive advertising vendors through dedicated links and the siteâ€™s hosted blog talk radio station â€“ WAAOL, All Automotive Advertising News All The Time.
The blog talk radio shows featured on WAAOL include; â€œLunch With Phil Discussing Automotive Advertisingâ€, â€œLunch With Ralph Discussing Automotive Advertisingâ€ and â€œAutomotive Advertising Experts.â€ All of the shows run on assigned weekdays from 12:00 Noon EST to 12:30 PM EST with invited automotive advertising experts reviewing cutting edge applications for consideration by the automotive advertising agencies, auto dealers and O.E.M. representatives that follow WAAOL to listen and learn while others teach!
Auto industry vendors previously reviewed on the blog talk radio shows include; LeadConverter, AI Dealer, Laser Steam Video, NeoSynergy, CarFolks.Com, ADP, BZ Results, Kihon Media, R.L. Polk & Co., The Detroit Trading Exchange, Ebay Motors, Veeple, Dealer.Com, AdSymetrix, Gumiyo, vAuto, AAX, AdTel, ReachLocal, ecarlist, and nada-24 â€“ to name a few.
A growing number of automotive advertising and auto industry vendors reviewed on WAAOL have also become â€œpreferred automotive advertising vendorsâ€ featured on AdAgencyOnline.Net. Many of these featured vendors have engaged AAOL as their automotive advertising agency and/or consultant with more formal agreements including; DealMaker.Com, EveryCarListed.Com, SiSTer Technologiesâ€“Video CarLot, CityTwist, Argistics-AutoTransaXion and Bulldog Marketing Technologies.
Most of these vendors will be represented by Philip Zelinger during the NADA Convention with meetings scheduled at one of the hospitality suites, seminars and/or at their exhibits on the convention floor. Philip will be coordinating individual meetings at hospitality suites including those hosted by SiSTeR Technologies at the Wyndham Riverfront Hotel to present their automated video production application â€“ Video CarLot and a V.I.P. hospitality suite at the Ritz Carlton Club floor for Ad Agency Online, L.L.C. and their vendor/clients including DealMaker.Com, Argistics, CityTwist, EveryCarListed.Com, and Bulldog Marketing Technologies as well as individual presentations for LeadConverter, Ai Dealer, Kihon Media, NeoSynergy, Gumiyo and others to be named as arrangements are confirmed. All presentations at the Ritz Carlton Hotel will be by appointment only and according to Philip their â€œplate is almost full.â€
Automotive advertising agencies, auto dealers, auto industry vendors, auto industry networkers and/or bloggers as well as O.E.M. representatives that would like to contribute content to AII should contact Philip Zelinger directly at 1-888-796-2228 or via email at firstname.lastname@example.org or through www.adagencyonline.net before or during the NADA convention. Anyone interested in joining AdAgencyOnline.Net as an affiliated automotive advertising agency, auto industry vendor or auto dealer client of AAOL should also contact Philip or visit AdAgencyOnline.Net. To quote Philip Zelinger, â€œHelp is only a click Away!â€ ###