A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Considers VinSolutions As Preferred Automotive Advertising Vendor

AdAgencyOnline.Net is a free automotive advertising resource / networking portal with a growing audience of automotive advertising agencies, auto industry vendors and auto dealers who rely on the online community to surface and review cutting edge auto industry focused applications for their consideration. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, will review VinSolutions.Com, a product of VinStickers, L.L.C. on his blog talk radio show “Lunch With Phil Discussing Automotive Advertising” scheduled Monday, February 2nd, 2009 between 12:00 Noon and 12:30 PM EST. The show is an open business meeting featured on the Blog Talk Radio station – WAAOL, All Automotive Advertising News All The Time – hosted by AdAgencyOnline.Net.

Automotive advertising agencies, the auto dealer/vendor clients of Ad Agency Online, L.L.C. and web surfers looking for the “inside story” on the auto industry tune into Philip’s live online interviews with decision makers from select automotive advertising vendors to listen, learn and to share best practices in a problem / solution format. This week’s guests are Douglas Kinney, C.E.O. and Matt Watson, C.T.O. of VinSolutions. In advance of the show Douglas provided Philip with information on VinSolutions coupled with a lengthy disclaimer describing it as a “forward looking overview” confiding that the auto industry is very volatile and no one can accurately predict the future. That said, Philip’s experience as a General Manager and Auto Dealer Principal for 25 plus years, followed by his last ten years as a decision maker in the automotive advertising industry, confirmed their assertions which prompted him to forward the following excerpt to his affiliated automotive advertising agencies and auto dealer/vendor clients in advance of their scheduled interview on WAAOL.

“The automobile industry is on the cusp of a paradigm shift, and technology is the juggernaut crushing dealers who resist. The era of family-owned dealerships doing business with their neighbors on a handshake is long past. Today’s dealer can market to anyone with Internet access: no territories, no physical boundaries, no limits.”

“According to NADA, over 80 percent of consumers use the Internet to research vehicles before they buy, and J.D. Power & Associates say “52 percent of all shoppers who credit the Internet with leading them to the vehicle they purchased indicate a dealer site as the primary online source.” Not only has the method of buying a car changed, but the motivation has as well. Price, rather than loyalty, drives the 21st Century market place, and educated consumers set the course. Dealers who embrace this reality, and harness the burgeoning Internet market will not only survive the imminent upheaval, they will dominate the new landscape. VinSolutions assists dealerships in centralizing their Internet marketing efforts. Using VinSolutions’ suite of integrated modules, dealers will market, brand, and sell more vehicles in the virtual marketplace.”

About VinSolutions Management Team

The management team at VinSolutions includes Mike Dullea, Chief Sales and Marketing Officer; Matt Watson, Chief Technical Officer and Doug Kinney who joined the VinStickers team in June of 2007 as Chief Operating and Financial Officer and assumed the role of Chief Executive Officer in September of 2007.

About Doug Kinney

Doug Kinney is 53-years old. He earned a BS degree in Business Administration with emphasis in Accounting from Central Missouri State University. Doug began his career in public accounting nearly 30 years ago. He entered the private sector five years later, and made his career in the automotive industry. Beginning as a business manager, he rose through the ranks to become a general manager, and managing partner/dealer. He has managed stores in California, Texas, Nebraska, Kansas and Missouri. Doug brings his intimate knowledge of dealership operations to VinStickers, and is helping to make VinStickers the pre-eminent automotive e-business provider in the world. He is a member of the VinStickers Board of Directors.

About Mike Dullea

Mike Dullea is 44-years old. He earned a BS degree in Marketing from the University of Minnesota. Serving as VP of Strategic Alliances for Sprint e-Solutions, and VP of Sales and Marketing for Sprint e-Solutions and Rexel Datacom for over 20 years, Mike has a keen understanding of salesmanship and the importance of creating synergies between industry partners. He brings valuable automobile industry experience to the group as well, having worked as an Internet manager, Internet director, general sales manager, and general manager before founding AES Consulting in 2005. Along with VinSolutions, Mike co-developed MotoSnap, a web-based line of software products specifically designed to meet the needs of automotive professionals. AES Consulting was acquired by VinStickers in February 2007. Mike is a member of the VinStickers Board of Directors.

About Matt Watson

Matt Watson is 27-years old. He attended DeVry University for computer Information Systems and is a Microsoft Certified Application Developer. Matt is the lead architect of all VinSolutions applications. He has over seven years of web application development experience using Microsoft technologies. Prior to his work at VinStickers, Matt developed the online ticket exchange program used by hundreds of ticket agencies worldwide. He also worked in the health care industry for four years as a lead developer. He has experience with many large-scale database architecture applications. Matt is a member of the VinStickers and ESP Data Solutions, Inc. Boards of Directors.

About VinSolutions

Debuting in Overland Park, Kansas in 2003, VinSolutions is a suite of products offered by VinStickers, LLC. VinStickers began much like VinSolutions, as a product offered by ESP Data Solutions, Inc. in 2001. In February 2006, VinStickers became an LLC. in its own right. The VinSolutions products were created by the VinStickers executives to address a growing need.

According to Automotive News dealership census data there were 21,761 new car franchises in the United States at the start of 2007. Currently, VinStickers controls three percent of that market. Because VinSolutions is marketed in modules, dealers can pick and choose which of the products they want at any given time. If they are locked into a five-year contract with Reynolds and Reynolds for their CRM service, the dealer can still select their ILM, Inventory, On-the-Lot, or Do-It-Yourself modules to interface with their Reynolds CRM. Once a dealer has experienced the seamless simplicity inherent in all of their modules, it is anticipated that he will round out his portfolio of VinSolutions products and services as quickly as possible.

Within 24 months, according to Pro Forma calculations provided by Douglas Kinney, VinStickers will be servicing five percent of the 21,761 available franchised dealers. This two percent represents an increase of approximately 100 percent in their customer base. The increase is expected to come as a result of an expansion in their sales department, and aggressive marketing of their CRM module. Doug confirmed that they will continue forming strategic alliances with niche market companies such as DealerTrack and Route One, thus enabling them to provide more comprehensive services for their shared dealer clients. Each alliance they form promises to provide them a broader client base from which to pull.

Sample Market Scenario Provided By VinSolutions

The brain of a dealership is its Dealer Management System (DMS). Everything from accounting and financial functions, vehicle and parts inventories, service and customer records, F & I information, to communications with the factory are housed in the DMS server. Companies like Reynolds & Reynolds, ADP, and AutoSoft provide DMS services. The larger DMS service providers, like Reynolds and Reynolds and ADP, also provide data management services such as CRM and ILM products.

VinStickers competes in the data management market with the VinSolutions suite of products. The heart of the suite is MotoSnap, the CRM module; the ILM module, and the Inventory module. They are fully integrated, communicating with one another each time a user performs a function. Feeding into the Inventory module are the On-the-Lot and Do-It-Yourself modules. The CRM module pulls information from the DMS (i.e. new and used vehicle inventory, customer and service related data) for use in creating sales materials, working car deals, and customer follow up. Each module can be purchased separately; however, when acquired as a whole, they turn sterile data into life-giving sales.

Time Line Of Growth Of Vinstickers, L.L.C. And VinSolutions

On March 1, 2007, Vinstickers, LLC purchased AES, an automotive consulting company, from Mike Dullea.

On February 5, 2008, the company announced that, Auto Dealers now have a simple solution to the complex problem of how their customer management software communicates with their dealership computer system. Vinstickers, LLC, dba, VinSolutions.com, an Internet-based CRM and Lead Management provider, and Auto Soft, Inc., a PC-based Dealership Management System announced their integration which allows real-time, bi-directional single point of access.

On May 6, 2008 they announced their Enterprise CRM/BDC product. This software enhancement allows multi-rooftop dealers to access the information from each of their dealerships from one location with one log-in.

On May 19, 2008 they sold their on-the-lot services client list to CDM, a Kelley Blue Book company.

On May 21, 2008 they directly linked CARFAX’s 1-Owner Service to our CRM software. This direct link allows clients to easily identify any one-owner vehicle in their inventory on their Web site for online shoppers.

On May 23, 2008 Vinstickers and Autodata Solutions formed a strategic alliance allowing their clients to incorporate images; vehicle data; editorial reviews; and incentives and rebates into their inventory control management systems.

On August 14, 2008 they became a Subaru of America approved vendor. This means Subaru dealers who are their clients can enroll in Subaru’s Integrated Lead Management program and manage factory and factory-sponsored third party leads through their CRM/ILM products.

On September 15, 2008 they integrated with RouteOne’s credit application management system. This integration allows their customers to submit customer credit applications to any of RouteOne’s 270 finance sources.

On September 18, 2008 they finalized their Kelley Blue Book InfoDriver™ integration. This software enhancement allows their clients to access Kelley Blue Book’s used car valuation from our CRM and inventory management products.

About AdAgencyOnline.Net

AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows focused on the auto industry and cutting edge automotive advertising vendors and applications.

AdAgencyOnline.Net hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising”, “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” These blog talk radio shows provide an added value feature of this social networking portal which has proven to be a key differentiator between AdAgencyOnline.Net and other auto industry facing social networking sites.

AdAgencyOnline.Net has a loyal audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. in a shrinking auto industry. The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results.

Ad Agency Online L.L.C has also been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com,Ai Dealer, NeoSynergy and Laser Stream Video.

A growing number of respected automotive advertising experts have been interviewed on AdAgencyOnline.Net including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zearden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics and most recently Scott Davis from Bulldog Marketing Technologies.

About Philip Zelinger

Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,” Philip is a nationally recognized authority on automotive advertising.

Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. as a consultant can contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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