Automotive advertising agencies have been seeking online resources to help them coast through a down market. AdAgencyOnline.Net has consolidated its focus towards its “One Stop Site For All Of Your Auto Dealership’s Automotive Advertising Needs” – www.adagencyonline.net – in response to market demand.
Philip Zelinger, President of Ad Agency Online, L.L.C., matured the concept of the FREE automotive advertising portal with a test site named AutoAdCreative.Com. The plan was to keep the project at arms length in case of backlash from automotive advertising agencies frustrated by the FREE resources and leverage offered by the online networking platform. The success of the site accelerated plans to integrate it into the ongoing products and services offered by AdAgencyOnline.Net and the new portal went online today, April 28th 2008 at 3:00 PM.
AdAgencyOnline.Net was formed in 2001 as an online communication and distribution system that links independent automotive advertising agencies, auto industry vendors and auto dealer clients into an online community. The site was previously reserved for affiliated automotive advertising agencies and their auto dealer clients. It was promoted as “The Ultimate Outsourcing Tool For Automotive Advertising Agencies, Auto Industry Vendors and Auto Dealers.”
According to Mr. Zelinger the transition to open their resources to the public – for FREE – was a natural progression, “We always negotiated with key vendors for our affiliated automotive advertising agencies and their auto dealer clients. As a result, we have accumulated a wealth of knowledge, creative productions and best practices that have considerable value to the auto industry on many levels. We have representatives of O.E.M’s adding our portal to their weekly shopping lists for new ideas to sell vehicles and automotive advertising agencies trying to figure out how we can do it for FREE. The answer is that relationships have to start somewhere. After 25+ years as a general manager and dealer principal I know what it takes to get a car guy’s attention and FREE definitely works best!”
The consolidation to one site was suggested by affiliated automotive advertising agencies and vendor partners who were concerned that their associates were bypassing the FREE resource so they could go directly into the AdAgencyOnline.Net ordering system. Mr. Zelinger’s position is that the long term value of offering the FREE resources more than justifies the short term lost commissions. The new single site destination prevents confusion in the market place that is anxiously seeking the portal to shore up their shrinking bottom lines.
Selected vendors with cutting edge technologies and applications are featured on the site including LeadConverter, LaserStream Video, Ai Dealer, Gumiyo, BZ Results, Kihon Media, NeoSynergy, CarFolks.Com, JL Media and all of the affiliated production partners linked by AdAgencyOnline.Net. The sites blog talk radio station, WAAOL – All Automotive News All Of The Time,” offers vendors a platform for their products with regularly scheduled shows including “The Lunch With Phil Show” M-W 12 noon to 12:30 PM EST, “The Lunch With Ralph Show” Th 12 noon to 12:30 PM EST and “Automotive Advertising Experts” that airs Fridays from 12 noon to 12:30 PM EST..
Visiting automotive advertising agencies and auto dealers have the confidence that only vendors that have unique or proprietary products and services with a secure R.O.I. are featured on the portal. For information on becoming an affiliated automotive advertising agency or to apply as a preferred vendor on the portal go to www.adagencyonline.net and ask to speak to a consultant. If you are an auto dealer looking for a FREE solution to your automotive advertising needs you should do the same and be sure to listen in on WAAOL weekdays from 12 noon to 12:30 PM EST.