A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Counsels Automotive Advertising Agencies To Preserve Key Employees

AdAgencyOnline.Net is a free automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL), a national network of independent affiliated automotive advertising agencies, production partners and selected auto industry vendors. Philip Zelinger, the President of AAOL and host of AdAgencyOnline.Net, interviewed Rick White, a former Reynolds and Reynolds manager, on his blog talk radio show “Lunch With Phil Discussing Automotive Advertising.” The show focused on the importance of preserving staff as a key asset of automotive advertising agencies, auto industry vendors and auto dealers that are perhaps cutting expenses in areas – like personnel – that may negatively impact their bottom line.

The open business meeting is featured on the Blog Talk Radio station – WAAOL, All Automotive Advertising News All The Time – hosted by AdAgencyOnline.Net. WAAOL has a growing audience that follows their shows to listen and learn from auto industry insiders that are interviewed by Philip to share best practices in a challenging auto industry.

Rick White was a manager at Reynolds and Reynolds that was “downsized” out of a 35 year position who has entered the job market as a “free agent.” Both Rick and Phil described the situation as an opportunity for them to develop a “strategic partnership” to draw on Rick’s knowledge and relationships in the auto industry. Automotive advertising agencies, auto industry vendors and auto dealers were counseled by the pair to prioritize preserving staff over all other assets. As an alternative, it was suggested that “outsourcing” projects to “downsized” experienced professionals on a project basis to supplement a full time in-house staff might be the best compromise and provide resources not otherwise available or even affordable.

Rick White has an impressive resume that would compliment any organization. The following outline of his skill sets were discussed on the show and exemplify the “people” resources that are being made available to companies that are positioned to capitalize on this new resource of qualified personnel to supplement their own staff.

About Rick White:

Rick described his career experience as “Relationship-centered, consistently delivering business objectives of corporate and client organizations; success driven by maintaining business discipline while establishing, nurturing and maintaining personal and corporate long-term relationships at senior executive and project levels. Persuasive with the ability to anticipate problems, grasp numbers and people very quickly.

Professional Experience:

Reynolds and Reynolds – Dayton Ohio

Director Professional Relations July 2001 – February 2009

Launched a new marketing team with responsibility for creating and driving a new business model with market influence at the core. Put in place a market sensing, analysis and monitoring capability to influence and insure achievement of business objectives.

· Responsible for the corporation’s relationships with key groups including national, state and local associations, business consultants, CPA and other key influential industry groups.

· Established and utilized repeatable ideation processes with influencer third parties to conceive, define, model and deploy jointly branded partnerships and projects.

· Restructured and broadened the function, role and membership of Customer Advisory Boards to enable the validation and augmentation of business strategy and solution portfolios.

· Developed strategy and implemented processes to capture business and competitive insight from customer influence groups so insights could be embedded into business-planning processes, new-product development and marketing investments

· Convened and moderated national influencer conferences

· Negotiated mutually acceptable business terms and agreements as needed.

Director Automotive OEM Solutions Sept. 1996 – July 2001

Marketing and business lead responsible for directing the resources needed to support business goals and maximize sales and marketing programs for assigned OEM segments. Working directly with OEM clients, created business models for new opportunities. Developed, coordinated and implemented marketing strategies, developed and analyzed market research needs, developed sales potential of new product opportunities and established objectives. Implemented and monitored department budgets, sales forecasts and expense budgets.

Director Dealer Communications Systems July 1993 – Sept. 1996

Business owner with responsibilities for business strategy and planning, financial performance against objectives, sales forecasting, customer satisfaction and expense budgets. Coordinated allocation of system development and support resources with other business units.

Director Manufacturer Relationships April 1983 – July 1993

Account executive responsible for corporate liaison and account and business development activities with assigned Auto Companies. Established and cultivated long-term client relationships to drive sales and maximize business opportunity. Collaborated extensively with Auto Company clients to insure company’s product portfolios insured the franchise reporting and technology requirements were met for our auto dealer customers.

The affiliated automotive advertising agencies and auto dealer/vendor clients of AAOL rely on them to handle their advertising and public relationships needs. Philip has extended his areas of responsibility for his clients to include vendor selection / negotiations, facility / product evaluations and assistance in finding key personnel. AAOL has been described as the “ultimate outsourcing tool” with a recognized value in providing solutions not normally associated with the job description assigned to a conventional automotive advertising agency.

About AdAgencyOnline.Net

AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows focused on the auto industry and cutting edge automotive advertising vendors and applications.

AdAgencyOnline.Net hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising”, “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” These blog talk radio shows provide an added value feature of this social networking portal which has proven to be a key differentiator between AdAgencyOnline.Net and other auto industry facing social networking sites.

AdAgencyOnline.Net has a loyal audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results.

Ad Agency Online L.L.C has also been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

A growing number of respected automotive advertising experts have been interviewed on AdAgencyOnline.Net including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zearden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies and most recently Matt Watson and Douglas Kinney from VinSolutions.

About Philip Zelinger

Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,” Philip is a nationally recognized authority on automotive advertising.

Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. as a consultant can contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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