A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Offers Community Automotive Advertising Campaigns Using CityTwist

AdAgencyOnline.Net is an automotive advertising networking portal sponsored by Ad Agency Online, L.L.C., (AAOL). The automotive advertising site leverages the resources of a national network of independent automotive advertising agencies and automotive advertising vendors to benefit their auto dealer clients and share best practices with their affiliated automotive advertising agencies. Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – will be interviewing Al Cantarella, the President of an affiliated automotive advertising agency of AAOL, Advertising Technologies, Inc., on “The Lunch With Phil Discussing Automotive Advertising” show. The show is scheduled to air live Monday, June 29th, 2009 between 12:00 Noon EST and 12:30 PM EST, however it can be downloaded as a podcast after the show by visiting www.blogtalkradio.com/adagencyonline .

The blog talk radio show will introduce a new email based community automotive advertising campaign hosted by CityTwist that is scheduled to begin its national launch on July 15th, 2009. The packaged marketing platform consists of a targeted 100,000 piece email blast sent to a 15 mile radius from the participating automobile dealerships. The proprietary list of opt in email addresses used for the email blast as well as the online distribution platform and creative is being provided by CityTwist, a preferred automotive advertising vendor featured on AdAgencyOnline.Net. The list is filtered by zip codes, relevant demographic and household information sourced from the Post Office to maximize the R.O.I. for the participating automobile dealerships. The fee per dealer is based on a 10,000 piece email blasts with their own sales or service offers but the price per email is based on the leveraged price earned by the 100,000 piece volume discount. At the time of this article the price has not been confirmed, however it is expected to represent a deep discount for participating auto dealers.

Added value for auto dealers participating in the “Community Sales Event” will be offered in the form of free promotions provided by some of the preferred automotive advertising vendors featured on AdAgencyOnline.Net that will be supporting the promotion. SiSTeR Technologies Video CarLot is an automated video production application that converts the still pictures on an auto dealer’s website to video and then distributes them to selected third party advertisers as well as the search engines through their dedicated API with You Tube. Auto dealers participating in their local Community Sales Event will be invited to take advantage of SiSTeR Technologies “5/50 – No Car Left Behind” promotion that will convert 50 of their web site’s vehicles into videos posted on their site. In addition, 5 of those videos will be pushed to You Tube with no contract obligation or fees. In addition, the packages will include a six month agreement with Argistics for the use of their customer interaction application – AutoTransaXion. The basic service included in the promotion provides a two way video chat program linked from the email blast connecting directly to the participating auto dealer’s sales staff or BDC. The service will extend beyond the sales dates for the email blast and will serve as the ultimate conversion tool when installed onto the dealer’s website. Finally, all participating auto dealerships will be invited to post their entire used car inventory on EveryCarListed.Com for no fees and no contract in accordance with their standard dealer agreement. This inventory based website is quickly growing into one of the most visited websites on the Internet and it boasts exposure for auto dealers on the WWW that they could not achieve on their own.

Philip Zelinger described the unique value of the Community Sales Event for his affiliated automotive advertising agencies, auto dealer clients and site visitors, “In today’s troubled times everyone is looking for ways to do more with less. Ad Agency Online was formed to leverage the resources of the independent affiliated automotive advertising agencies that use our proprietary online communication / distribution system as the “ultimate outsourcing tool.” AdAgencyOnline.Net took our leveraged and linked resources to the next level by inviting cutting edge automotive advertising vendors to join our online social networking community to further serve our affiliated automotive advertising agencies and auto dealer clients. The Community Sales event links four of our preferred automotive advertising vendor clients into one offering. CityTwist provides the distribution channel through their online “Do It Yourself” automated email application, Argistics provides an integrated conversion tool to increase sales and service opportunities, SiSTeR Technologies provides their video productions to reduce the bounce rate and increase conversions on the participating auto dealership’s websites and EveryCarListed.Com extends the reach of the campaign by enhancing the dealer’s presence on the WWW. It is a perfect example of “connecting the dots” of networked relationship and resources. Combine these technologies with the dollar leverage of a community sales event and you can’t beat it!”

About Advertising Technologies

Advertising Technologies staff commands over 20 years of automotive and advertising experience. Based in Houston, Texas, they service their nationwide clients with one goal in mind… to increase showroom traffic while minimizing their advertising expenditure.

They deal in Direct Response advertising for their dealers via Infomercials, 30 second spots, a 24/7 live operator call center tied to a host of Auto Credit Hotlines and Vanity numbers such as 888-EasyLoan. Advertising Technologies believes that Direct Response, not general advertising, is the real gold standard. Direct response advertisers know “to the dollar” how effective their programs are and in today’s struggling economy R.O.I. is king.

Advertising Technologies provides television production, radio production, newspaper layout and design, internet marketing, complete media research, media buying, sales training, on-hold messages, fixed operations marketing, billboard design and much more at an advertisers request. According to Al Cantarella, the President of Advertising Technologies, “Today’s struggling economy suggests that businesses will increasingly demand results in cool, hard cash; and that means… Direct Response.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay and Owen G. Cone from Colliers Abood Wood-Fay Real Estate, (C.A.R.S.), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For additional information on www.AdAgencyOnline.Net , to participate in the Community Sales Event in your area in your area or for information on any of the vendors featured on AdAgencyOnline.Net that will be discussed on the blog talk radio show with Philip Zelinger and Al Cantarella go to http://www.blogtalkradio.com/adagencyonline and download the show. Automotive advertising agencies, auto dealers or automotive advertising vendors that wish to join AdAgencyOnline.Net or seek representation by Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net or call him at 1-888-796-2228. To quote Philip, “Help is only a click away!”

Share this post