A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Preferred Automotive Advertising Vendor – Bulldog Marketing Technologies – Releases New Market Study

Ad Agency Online, L.L.C., (AAOL), is comprised of a national network of independent affiliated automotive advertising agencies, production partners and select vendors that represents auto dealerships and a diverse group of automotive advertising vendors. Philip Zelinger, the President of AAOL and host of AdAgencyOnline.Net – a free automotive advertising resource / networking portal – announced a recently completed market study and a new regional office opening by their vendor client – Bulldog Marketing Technologies, (BMT).

Bulldog Marketing Technologies founder, Scott Davis, discussed their proprietary data base marketing platform previously on the Blog Talk Radio station – WAAOL, All Automotive Advertising News All The Time – hosted by AdAgencyOnline.Net. Curtis DeGroote was interviewed by Philip to announce some breaking news regarding BMT on the “Automotive Advertising Experts” show hosted on WAAOL that ran Friday, February 6th 2009.

Bulldog Marketing Technologies; Case Study Released 02/08/09 –

Dan Deery Dodge Pre-owned Vehicle Database Marketing Test Pilot Program tops 150 units as program reaches launch Cedar Falls, IA –

Coming out of their 5 month Test Pilot, Dan Deery Dodge has averaged over 30 repeat purchases of pre-owned units from the same pool of 4,013 contacts each month. All total, Deery retailed 154 units during the test pilot, and pre-owned inventory manager Terry Shane remarks to all the dealers that call him about his success… “Guys, this thing works!”

The logic driven program, which is a proprietary methodology developed by Bulldog Marketing Technologies, matches past vehicle purchasers with several “like vehicles” in the dealership’s inventory. It then presents a calculated offer for the vehicles directly to the customer.

“Dan Deery Dodge’s discipline and consistency in the pilot proves that targeted, relevant marketing is more powerful and reliable than traditional marketing” according to Curtis DeGroote, director of marketing for Bulldog Marketing Technologies. “We are helping the dealers reach more buyers by actually targeting their habits and preferences in a more efficient way” DeGroote added.

The program uses email and/or mail to deliver the relevant offers. The system is designed as a recurring program each month, rather than a onetime sales promotion. “It takes intelligent marketing logic and software to compete and grow in these tough months, this program leverages each component without the dealer needing to change anything except their budget allocation” according BMT General Manager Brad Nichols. “In addition, there is no promotional hangover at the dealership each month.” Nichols adds.

Dan Deery Dodge looks to grow the number of units of repeat purchases per month, to over 40 units with the launch of the Version 2. “Version 2 is more powerful and more relevant than the first, with 12 calculated finance options on 3 relevant vehicles from inventory, segmented by 4 category types and containing 87 unique variables per customer.” says DeGroote. “Tie in the logic driven service offer and mobile marketing system, into that package and we will top 40 units per month, by summer” adds DeGroote.

Bulldog Marketing Technologies will release their PreownedConnect, Pre-owned Vehicle database-marketing program on February 16th 2009. BMT is a national automotive marketing firm who specializes in database marketing software solutions and fulfillment.

BMT Regional Office Announcement 02-08-09;

Bulldog Marketing Technologies Opens Great Lakes Regional Office & Adds industry Expert Dave Gulvas

Bulldog Marketing Technologies, of Cedar Falls, IA recently announced the opening of their Great Lakes (Hammond, IN) regional office. BMT also announced the addition of industry expert, Dave Gulvas, as Regional Sales Manager. Gulvas brings with him, 29 years of automotive experience and was previously with DMEautomotive of Daytona Beach, Florida. Bulldog Marketing Technologies is a national marketing firm providing data driven marketing & analytic services to the automotive, restaurant and financial industries.

About AdAgencyOnline.Net

AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows focused on the auto industry and cutting edge automotive advertising vendors and applications.

AdAgencyOnline.Net’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising”, “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” These blog talk radio shows provide an added value feature of this social networking portal which has proven to be a key differentiator between AdAgencyOnline.Net and other auto industry facing social networking sites.

AdAgencyOnline.Net has a loyal audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results.

Ad Agency Online L.L.C has also been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

A growing number of respected automotive advertising experts have been interviewed on AdAgencyOnline.Net including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies and most recently Matt Watson and Douglas Kinney from VinSolutions.

About Philip Zelinger

Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,” Philip is a nationally recognized authority on automotive advertising.

For more information on Bulldog Marketing Technologies auto dealers and automotive advertising agencies may contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net or they can contact Bulldog Marketing Technologies directly at their offices located in Cedar Falls, Iowa, 319-553-1111, or contact them through their website – www.bdogm.com . Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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