Ad Agency Online, L.L.C., (AAOL), and their affiliated automotive advertising agencies host a social networking portal â€“ http://adagencyonline.net – that provides free resources to the auto industry. The automotive advertising resource portal reviewed Bulldog Marketing Technologies and their patent pending, vehicle ownership & data purification service called ConsumerCleanse, during an interview with Philip Zelinger, the President of Ad Agency Online, L.L.C., and host of the portalâ€™s blog talk radio station â€“ WAAOL, All Automotive Advertising News All The Time .
Mr. Zelinger interviewed Scott Davis, the President of Bulldog Marketing Technologies, (BMT), on his blog talk radio show, â€œLunch With Phil Discussing Automotive Advertising.â€ Philip and Scott advised auto dealers and their automotive advertising agencies that marketing to the customers that they have is the most cost effective way to invest a limited advertising budget and to retain market share in a shrinking auto industry.
AdAgencyOnline.Net forwarded the following press release distributed by Bulldog Marketing Technologies to introduce ConsumerCleanse to their affiliated automotive advertising agencies and auto dealer clients to make sure that they understand the unique value offered by their proprietary application;
January 15th, 2009
Bulldog Announces the Jan 1st Launch of ConsumerCleanse — Industriesâ€™ 1st Vehicle Ownership Verification and Data Purification Service to reach 100% of database records reducing marketing costs
Cedar Falls, IA – Bulldog Marketing Technologies (BMT) has announced the launch of their patent pending, vehicle ownership & data purification service called ConsumerCleanse. The service will research the dealershipâ€™s database in its entirety, analyzing each vehicle record throughout the database and verifying if the customer still owns the vehicle. Through proprietary processes, BMT has built an additional logic process to either disconnect or reconnect with those customers that no longer own a vehicle in the database
In our test pilots of over a quarter million records, â€œthe results were astoundingâ€ according to Bulldogâ€™s Lead Developer, Sheila Mixdorf. â€œWhat we are seeing is that the average dealership database has 39% of the customer database that NO LONGER OWN THAT VEHICLE.â€ adds Mixdorf.
â€œYou can reduce your marketing cost immediately and achieve the same success.â€ says Brad Nichols, General Manager for Bulldog Marketing Technologies. The firm has also pledged to finance the cost of the data processing and allow the dealer to pay for it over 12 months, thus allowing the dealership to immediately achieve the marketing savings without a significant one time investment. â€œIn these trying times, we want to help anywhere we can, our financing should allow smaller dealers to also take advantage of the savings immediately as wellâ€ add Nichols
In real world application, the ConsumerCleanse ownership verification process was applied to our new vehicle quote program where a dealership was sending 1900 new vehicle quotes to past customers and selling 1.01% of the quotes each month. Once ConsumerCleanse was applied, BMT found that over 500 of those quotes were going to people who no longer owned the vehicle. Removing those 500 quotes allowed the dealership to reduce their marketing expense by 16% and achieve the same result in units, while increasing their sell thru rate to 1.36% of the quotes. ROI improved because the cost went down and the sales volume was maintained.
This patented technology, to be deployed across the country beginning Jan 1st 2009 is projected to become the Industry standard in 2009, just as NCOA and CASS certification have been â€œAll good marketing begins with accurate data, ConsumerCleanse Certified data, is accuracy on a level not seen before.â€ says Curtis DeGroote, Director of Marketing for Bulldog.
Bulldog Marketing Technologies is a national marketing technology firm providing data driven marketing & analytic services to the automotive, retail and financial industries. www.bdogm.com 319-553-1111
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including the â€œLunch With Ralph Discussing Automotive Advertisingâ€ and â€œAutomotive Advertising Experts.â€ The Lunch With Phil Show Discussing Automotive Advertising introduced Bulldog Marketing Technologies and ConsumerCleanse to their online audience in December and they approved them as a â€œpreferred automotive advertising vendorâ€ before year end based on the positive response from the auto industry community that supports the portal.
AdAgencyOnline.Net is supported by automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that tune into WAAOL to find vendors, applications and even technologies that promise to maximize the R.O.I. for their automotive advertising dollars. The site features DMS and CRM providers like ADP and BZ Results as well as new conversion tools such as LeadConverter and Argistics with their 2 way video platform â€“AutoTransaXion.
Bulldog Marketing Technologies has joined a respected list of automotive advertising vendors that have been reviewed on AdAgencyOnline.Net as well as a select few that have been accepted as vendor/clients by Ad Agency Online, L.L.C. including; CarFolks.Com â€“ an auto industry social networking site, Laser Stream Video â€“ an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot â€“ an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo â€“ a universally applied mobile channel platform, DealMaker.Com â€“ providing a new website that connects buyers and sellers in a real time market driven â€œmany to manyâ€ online negotiation, Kihon Media â€“ an online magazine and third party website operating as a database marketing tool for auto dealers, Ai Dealer â€“ an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist â€“ a DIY self serve online email marketing application.
AdAgencyOnline.Net also hosts interviews with nationally respected automotive advertising insiders from a diverse group of specialists in the auto industry including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and most recently Scott Davis from Bulldog Marketing Technologies.
automotive advertising agencies and auto dealers are advised to contact Philip Zelinger directly at email@example.com, call him at 888-796-2228 or to visit AdAgencyOnline.Net at https://adagencyonline.net to support AdAgencyOnline.Net . The shared philosophy of all involved parties is that â€œA rising tide floats all boats.â€ To quote Philip Zelinger, â€œHelp is only a click away!â€