A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Reviewed ActivEngage For Automotive Advertising Agencies

AdAgencyOnline.Net is a free automotive advertising resource / networking portal that evaluates cutting edge automotive advertising applications for their affiliated automotive advertising agencies and auto dealer/vendor clients. The site also has a growing number of visitors surfing the web for the latest and greatest online automotive advertising solutions. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – reviewed ActivEngage in an on air interview with its co-founder Todd Smith that aired today, June 13th 2009 between 12:00 Noon EST and 12:30 PM EST.

Todd provided Philip with the following press release explaining the unique products and services offered by ActivEngage that prompted Philip to consider them as a preferred automotive advertising vendor for his affiliated automotive advertising agencies;

Orlando, Florida – (June 30, 2009) ActivEngage, the automotive industry’s premier provider of proactive live chat with business intelligence for dealer websites, today announced the latest release of their proprietary live chat software and services. The new enhancements were made based on direct feedback from dealers, consumer trends and the latest advancements in technology. The new version enables even more personalized communication with consumers, enhanced efficiency in lead management and advanced, consolidated reporting. Expanded capabilities let dealers collect more customer intelligence from site visitors to guide communication, both during and after chat sessions, and move even more shoppers through the sales cycle.

Enhanced efficiencies include sending chat leads to specific departments; parts leads can be sent directly to the parts department, service leads to the service department, new car leads to new car sales, etc. Alternatively, depending on the size and organizational structure of the dealership, all leads can be sent to a single person. In addition, dealers can now survey website visitors. These fully customizable surveys are available for both pre and post-chat, allowing dealers to collect valuable data from visitors both before and after chat sessions. Pre-chat survey information is also included in the chat window, enabling chat agents to use this knowledge to help guide conversations.

In addition, all text from chat transcripts is now available in database format for reporting. For example, dealers can monitor the number of times any particular make or model was discussed in chat. This business intelligence can then be used to inform special offers and promotions, based on what the majority of consumers are looking for at the dealership website. Real-time form-field tracking also lets dealers monitor visitors’ online form entries as shoppers actually enter the information. This data is also captured even if shoppers do not complete and submit the entire form. Further, completed form-field values are now shown in the chat window, along with complete visit details.

Fully customizable reports are also available, allowing dealers to view and mine data in the format best suited for their dealership’s unique needs. Consolidated reporting, across multiple websites, is another new feature of the system upgrade. Reporting is now available in a single location, for dealerships with a single website, or dealer groups with 100 websites. The upgrades also include advanced server detection and tracking that make it easier to identify where shoppers come from. This increases the automated, custom actions that can be performed when triggered from shoppers’ actions at the website.

“We spend a lot of time talking to our dealers and we take their ideas and requests very seriously,” commented ActivEngage co-founder Ted Rubin. “The latest version of our live chat software and services includes upgrades and advanced features that have been rigorously tested and are proven to help dealers move more previously anonymous site visitors through the sales funnel. The enhanced reporting capabilities also increase the business intelligence dealers can use to guide and continuously improve communication, based on what’s working best for site visitors.”

Information on ActivEngage can be found at http://www.activengage..com/MediaHome.shtml or by visiting https://adagencyonline.net or http://www.blogtalkradio.com/adagencyonline and downloading the blog talk radio show – Lunch With Phil Discussing Automotive Advertising – that reviewed their automotive advertising application.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net with 25 + years of experience in the retail auto industry as a General Manager and Dealer Principal followed by 10 years in the automotive advertising industry including 3 years as the C.O.O. for a nationally recognized automotive advertising agency. Philip is the author of two books on the auto industry including one titled “How To Sell A Car – A Career Training Guide To The Auto Industry.” Philip founded AAOL in December of 2001 as an online communication / distribution system that operates as a “paperless” automotive advertising agency linking a national network of independent affiliated automotive advertising agencies, production partners and select vendors using a proprietary operating system that he developed. Philip is the host of AdAgencyOnline.Net, and the site’s featured blog talk radio station – WAAOL, All Automotive Advertising News All The Time. The blog talk radio shows on WAAOL include; “Lunch With Phil Discussing Automotive Advertising“, “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” In addition to handling daily operations at AAOL and hosting AdAgencyonline.Net, Philip speaks at Dealer 20 Groups, is a regular guest speaker to the advertising classes at Northwood University in West Palm Beach Florida and a seminar host at a number of national auto industry conventions including four successive years at the Digital Dealer Conference.

About AdAgencyOnline.Net

AdAgencyOnline.Net was formed by AAOL to find, review and recommend automotive advertising applications and coordinated selling process for their auto dealer clients. Auto industry vendors reviewed on the blog talk radio shows on AdAgencyOnline.Net include; LeadConverter, AI Dealer, Laser Steam Video, NeoSynergy, CarFolks.Com, ADP, BZ Results, Kihon Media, R.L. Polk & Co., The Detroit Trading Exchange, Ebay Motors, Veeple, Dealer.Com, AdSymetrix, Gumiyo, vAuto, AAX, AdTel, ReachLocal, ecarlist, nada-24, FirstLook, AI Media Group and PrimeTyme – among others.

Many of the featured vendors on AdAgencyOnline.Net have engaged AAOL as their automotive advertising agency and/or consultant including but not limited to ; DealMaker.Com, EveryCarListed.Com, SiSTer Technologies-Video CarLot, CityTwist, Argistics-AutoTransaXion and Bulldog Marketing Technologies.

Automotive advertising agencies, auto dealers, auto industry vendors, auto industry networkers and/or bloggers as well as O.E.M. representatives that would like to support AdAgencyOnline.Net should contact Philip Zelinger directly at 1-888-796-2228 or via email at pzads@bellsouth.net or through www.adagencyonline.net. Anyone interested in joining AdAgencyOnline.Net as an affiliated automotive advertising agency, auto industry vendor or auto dealer client of AAOL should also contact Philip or visit AdAgencyOnline.Net. To quote Philip Zelinger, “Help is only a click Away!” ###

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