A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Reviews Automotive Advertising Production Partner – ProArt, Inc.

AdAgencyOnline.Net is an automotive advertising focused social networking site that is supported by Ad Agency Online, L.L.C., (AAOL), and their national network of independent affiliated automotive advertising agencies, production partners and select auto industry vendors. Philip Zelinger, the President of AAOL and host of AdAgencyOnline.Net, interviewed Jake Cruz, the President of ProArt, Inc., on the blog talk radio show “Lunch With Phil Discussing Automotive Advertising” that aired today, Wednesday February 3rd, 2009 between 12:00 Noon and 12:30 PM EST.

The show explained the relationship that AAOL has with its varied production partners and specifically focused on the production services offered by ProArt, Inc. In addition to providing newspaper designs, logos, Inserts and Newsletter production ProArt introduced their new marketing platform – “Shop the Mall.” The online community shopper program provides a new way for retail businesses to advertise on the web while supporting local community charities, civic organizations and schools.

Shop the Mall is not limited to auto dealers but both Philip and Jake referenced auto dealerships as the perfect market for this new community focused networking forum that shares the philosophy of AdAgencyOnline.Net to promote marketing methods that “blur the line between the real and the virtual world. The online shopping mall provides a main page listing local businesses by category with advertisers able to post full page ads linked back to their individual websites. The “real world” networking aspects of the project is built on the planned donations to local charities suggested at 10% of the profits pending clarification of the involved tax regulations.

The open business meeting that featured Pro Art is hosted on the Blog Talk Radio station – WAAOL, All Automotive Advertising News All The Time – hosted by AdAgencyOnline.Net. WAAOL has a growing audience that follows their shows to listen and learn from auto industry insiders that are interviewed by Philip to share best practices in a challenging auto industry.

About Jake Cruz, Pro Art and “Shop the Mall”

Jake Cruz, the President of ProArt Inc., has been in the advertising business for over 30 years. A graduate from the Art Institute of Ft Lauderdale, Jake’s career has grown from an entry level artist to running Art Departments for 2 large advertising agencies in South Florida. After leaving McGee & Star Advertising where he ran the Art Department and was Sr. Art Director, Jake created Pro Art.

Pro Art is a Computer Graphics & Advertising Design art firm that has been in business for the past 4 years headed up by Jake Cruz along with a score of highly qualified artist that work under his direction. Pro-Art has gained the confidence of many ad agencies linked through Ad Agency Online, L.L.C. by out sourcing there art work to ProArt saving them the expense of having their own in house art department.

With the support of AAOL, Pro-Art is now launching a new on-line endeavor called Shop the Mall. Shop the Mall is a perpetual community shopper designed to introduce local businesses to the local market. Perpetual in the way that the advertiser can up load a new ad at any time to keep their message current and in front of their targeted local customers.

Pro-Art is hoping to create a word of mouth campaign to visit and use the site by donating a percentage of the profit from its advertisers to schools and charities in their local community. The site would be good for business, good for their customers and good for the community developing a situation where everybody wins.

The affiliated automotive advertising agencies and auto dealer/vendor clients of AAOL enjoy the leveraged resources offered by the online communication / distribution system developed by Philip Zelinger when he founded AAOL in December of 2001. Pro Art has been the print production vendor for AAOL from its inception and they have shared in their growth with the addition of several affiliated artists operating from a network of independent offices. AAOL has been described as the “ultimate outsourcing tool” for automotive advertising agencies that rely on the network to provide services in print production as well as broadcast production, media services, key vendor negotiations and facility / staffing evaluations for their auto dealer clients on a project basis or as an affiliated agency with AAOL. AAOL has earned a reputation in the automotive advertising industry as the “one stop site for all of your automotive advertising needs” by providing solutions and services not normally associated with the job description assigned to a conventional automotive advertising agency.

About AdAgencyOnline.Net

AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows focused on the auto industry and cutting edge automotive advertising vendors and applications.

AdAgencyOnline.Net hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising”, “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” These blog talk radio shows provide an added value feature of this social networking portal which has proven to be a key differentiator between AdAgencyOnline.Net and other auto industry facing social networking sites.

AdAgencyOnline.Net has a loyal audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results.

Ad Agency Online L.L.C has also been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

A growing number of respected automotive advertising experts have been interviewed on AdAgencyOnline.Net including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zearden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies and most recently Matt Watson and Douglas Kinney from VinSolutions.

About Philip Zelinger

Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,” Philip is a nationally recognized authority on automotive advertising.

Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. as a consultant can contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. Philip is also accepting calls to represent the new “Shop the Mall” project for ProArt, Inc. To quote Philip Zelinger, “Help is only a click away!” ###

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