A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Reviews Automotive Advertising With Bull Dog Marketing Technologies

The national network of independent affiliated automotive advertising agencies that leverage their resources through Ad Agency Online, L.L.C. will be reviewing a new automotive advertising vendor – Bull Dog Marketing Technologies – on their free automotive advertising resource / networking portal – https://adagencyonline.net . The automotive advertising agencies, auto dealers and O.E.M. representatives that support AdAgencyOnline.net rely on the blog talk radio shows featured on the site to review cutting edge automotive advertising applications to help them survive in a struggling auto industry.

Scott Davis, the President of Bull Dog Marketing Technologies, will be interviewed by Philip Zelinger, the President of Ad Agency Online, L.L.C. and the official host of AdAgencyOnline.Net, on Wednesday, December 03rd 2008. The interview will be conducted on the live call in show “Lunch With Phil Discussing Automotive Advertising” that is scheduled to air between 12:00 Noon EST and 12:30 PM EST on the blog talk radio station “WAAOL – All Automotive Advertising News All The Time” that is hosted on the portal.

Other shows that are featured on WAAOL include the “Lunch With Ralph Paglia Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows review new technologies and applications for site visitors who recognize the online automotive advertising community as “The One Stop Site For All Of Your Automotive Advertising Needs.”

What is Bulldog Marketing Technologies?

Bulldog Marketing Technologies (BMT) is a national marketing research and development firm based in Cedar Falls, IA. BMT employs some of the automotive marketing & data system industries’ top talent including; Brad Nichols, Sheila Mixdorf, Curtis DeGroote and Scott Davis.

Executive Team

Scott Davis started building his team in 2001 by adding Sheila Mixdorf to his executive management staff. Sheila came to BMT from John Deere with 30 years Information Technology leadership experience working with multiple functional disciplines at unit, division and corporate levels. Next, he added Brad Nichols from Paladin International, one the largest integrated heavy equipment brand conglomerates in North America. Rounding out the Executive team, Davis added Curtis DeGroote who headed the R&D Team for DME Automotive, a national marketing company that has a large and diverse auto industry customer base.

Scott Davis explained his business philosophy as follows, “Aligning the right minds has been the drive behind bringing this team together. The car business is a complex business that can benefit from reaching outside the box and bringing in experience from other industries as well as people in the car business. Bulldog has spent more time in creating, testing, adjusting and retesting their solutions with their 20+ pilot stores than selling them products.”

Brand and Product Teaser

For 2009, the Bull Dog Marketing products will be coming out of the test pilot environment and into mainstream availability through partner channels. The master brand name is called “ConsumerConnect” and comes complete with specific solutions for Vehicle Ownership identification, called “ConsumerCleanse” and a series of timely products that are automated to deliver real, structured vehicle quotes to new and used prospects based on what they currently own, as well as a referral suite that reaches customers who recently purchased and offers incentives for them to refer friends and family members.

The Process
Before any of that begins, it starts with correcting the data. Bulldog Marketing Technologies employs a patent pending technology that allows the entire database to be systematically verified that the customer owns the vehicle. The technology called Consumer Cleanse, reaches 100% of the database. Studying the results and trends of the 20+ test pilots, BMT was able to identify at the average dealership that 1 out of every 3 customers NO LONGER own the vehicle in the database. This was based on multiple test pilots and verification of 250,000 records.

Real World Results
In real world application, this Ownership verification process was applied to the new vehicle quote program where a dealership was sending 1900 new vehicle quotes to past customers and selling 1.01% of the quotes each month. Once ConsumerCleanse was applied, it was discovered that over 500 of those quotes were going to people who no longer owned the vehicle. Removing those 500 quotes allowed the dealership to reduce their marketing expense by 16% and achieve the same result in units while increasing their sell thru rate to 1.36% of the quotes. ROI improved because the cost went down and the sales volume was maintained.

This patented technology is to be deployed across the country beginning Jan 1st 2009 and it is speculated by Bull Dog Marketing Technologies that it will become the Industry standard in 2009. All good marketing begins with accurate data and according to preliminary analysis of ConsumerCleanse conducted by Ad Agency Online, L.LC. it delivers data accuracy on a level not seen before.

Bull Dog Marketing Technologies is being considered to join the growing network of automotive advertising vendors that promise to “blur the line between the real and the virtual world” that are listed on AdAgencyOnline.Net as “preferred automotive advertising vendors.” The following automotive advertising vendors are currently on the portal; LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com, SiSTeR Technologies Video CarLot , CityTwist and Argistics. The Detroit Trading Company, R. L. Polk & Co., ecarlist and Veeple have already been reviewed on AdAgencyOnline.Net and they are all expected to be approved before year end.

Many of the preferred automotive advertising vendors on AdAgencyOnline.Net also have agency agreements with Philip Zelinger including; LeadConverter, DealMaker.Com , EveryCarListed.Com , SiSTeR Technologies ,CityTwist, Argistics, and Colliers Abood Wood-Fay Real Estate with their specialized automotive real estate services group – CARS. Bull Dog Marketing Technologies is said to be considering engaging Ad Agency Online, L.L.C. to represent them, however, as of this release no formal agency agreement has been announced.

AdAgencyOnline.Net has attracted many nationally respected auto industry insiders to discuss their products and services with their affiliated automotive advertising agencies and site visitors. Previous interviews were conducted on WAAOL with a diverse group of automotive advertising experts including Clayton Stanfield from EBay Motors , Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix , Len Critcher from ecarlist and Scott Broomfield from Veeple.

For additional information on AdAgencyOnline.Net, and/or to apply as a preferred automotive advertising vendor, automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at https://adagencyonline.net , contact Philip Zelinger directly at 888-796-2228 or email Philip at pzads@bellsouth.net. To quote Philip Zelinger, “Help is only a click away!” ###

Share this post