A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Reviews Automotive Advertising with Gary May of IMACS

AdAgencyOnline.Net was introduced during the 2008 NADA Convention as a free automotive advertising resource / networking portal to share best practices with automotive advertising agencies, auto dealers and automotive advertising vendors. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio show “Lunch With Phil Discussing Automotive Advertising” featured on the portal’s blog talk radio station WAAOL – All Automotive Advertising News All The Time , will interview Gary May, the President of Interactive Marketing and Consulting Services, IMACS, on the show today, January 21st , 2009 between 12:00 Noon EST and 12:30 PM EST. The discussion will focus on digital marketing and Internet based applications that promise to “blur the line between the virtual and the real world” for auto dealers anxious to listen and learn from these two nationally recognized automotive advertising experts.

Both Philip and Gary will also be discussing their agendas at the 2009 NADA Convention to be held January 24th 2009 through January 27th 2009 in New Orleans to coordinate meetings with auto dealer clients and to review new automotive advertising vendors exhibiting at the event. AdAgencyOnline.Net will be celebrating their anniversary during the convention and they are using the occasion to introduce a new social networking portal – Auto Industry Insights, (AII), – that is being constructed as a “network of networkers.” Gary May will be serving on the “Advisory Panel” for AII along with Philip Zelinger and a group of equally respected automotive advertising insiders and their respective auto industry online networks.

About Gary May and IMACS

Gary May is President of Interactive Marketing and Consulting Services, where his chief responsibility is to benefit dealership, manufacturer, portal, and third-party clients with best practices in the online/eCommerce automotive segment. IMACS tailors solutions specifically to each client rather than a ‘one size fits all’ approach. If it has to do with online branding, sales process, engagement, team mentoring, vendor recommendations or other critical aspects, Gary’s company focuses on providing clients with the tools necessary to grow their business via the web, consumer communication and sounds fundamentals.

Previously, Mr. May was the Director of Business Development at izmocars, Manager of Business Development at Edmunds.com, Account Director at eVox Productions and Sales Manager with CarsDirect.com. He has 18 years of consultative sales experience in the B-to-B and B-to-C arenas in both the automotive and sporting goods industries.

About Philip Zelinger

Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,” Philip is a nationally recognized authority on automotive advertising and a respected speaker invited to conduct seminars and Dealer 20 Group meetings throughout the United States.

About AdAgencyOnline.Net

AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows in addition to the “Lunch With Phil Discussing Automotive Advertising” including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”

AdAgencyOnline.Net is supported by automotive advertising agencies, auto dealers, auto industry vendors and a growing number of O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. in a shrinking auto industry. The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results. Ad Agency Online L.L.C has been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com,Ai Dealer, NeoSynergy and Laser Stream Video.

About Auto Industry Insights

Auto Industry Insights will be an open forum for the auto industry headed by an advisory panel made up of established automotive advertising insiders and supported by their existing auto industry social networking/blogging sites. The panel and contributing online communities includes; ADM – hosted by Ralph Paglia, www.DealerRefresh.Com – hosted by Jeff Kershner, www.DrivingsSales.Com – hosted by Jared Hamilton, http://imacsweb.typepad.com/ – hosted by Gary May, http://www.scottmonty.com/ – hosted by Scott Monty, www.askpatty.com – hosted by Jody Devere and www.adagencyonline.net hosted by Philip Zelinger.

The portal is being developed as a consumer/dealer/consultant facing social networking site supported by – www.everycarlisted.com (ECL) – an auto industry inventory website that will be driving traffic to the networking community through existing strategic partnerships as well as both conventional and online marketing investments. The concept is to establish a “network of networkers” with a priority on content sourced from auto industry consultants, auto dealers that have their own blogging forums and even consumers that have registered with ECL. The site will be promoted to share “best practices” and real world experiences.

Gary May is joining a respected group of automotive advertising experts previously interviewed on AdAgencyOnline.Net including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and most recently Scott Davis from Bulldog Marketing Technologies.

Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to contribute to AII, or to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. or Gary May as a consultant can contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net . Philip will also be conducting preliminary interviews with automotive advertising vendors and potential content contributors in an open meeting during the 2009 NADA Convention in New Orleans to be held in the lobby lounge of the Ritz Carlton Hotel, Saturday evening between 5:30 PM and 7:00 PM. An invitation only dinner meeting will be held immediately after the open interviews for the advisory panel of AII at the Melange restaurant in the Ritz Carlton. To quote Philip Zelinger, “Help is only a click away!” ###

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