A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Reviews “Incentive Research” For Automotive Advertising Agencies

Ad Agency Online, L.L.C., (AAOL), is a national network of independent affiliated automotive advertising agencies and production partners. The online networking community leverages their resources to host AdAgencyOnline.Net as a free online automotive advertising resource portal to share best practices and research new cutting edge automotive advertising vendor applications. The site has attracted a growing number of site visitors anxious to learn about a changing auto industry that has shifted to building “virtual auto dealerships” posted on the World Wide Web. Incentive Research is a lead generator / conversion application that was reviewed on AdAgencyOnline.Net’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – on their featured show, “Lunch With Phil Discussing Automotive Advertising,” that aired today, March 3rd 2009.

Philip Zelinger, the President of AAOL and the host of WAAOL interviewed Nick Umbs, the Marketing/Sales Manager for Incentive Research, Inc., as part of an “open business meeting” to evaluate the application vs. other online lead generator and conversion tools that are already featured on AdAgencyOnline.Net as “preferred automotive advertising” vendors. Beau Summers, the President of Incentive Research LLC, was not available for the interview, however, he forwarded the following press release in advance of the show to explain the value proposition offered by Incentive Research to automotive advertising agencies and their auto dealer clients;

Incentive Research Announces Automatic Updates of Manufacturers’ Incentives to Dealer Web Sites

Bristow, VA – Incentive Research, the premier provider of displaying manufacturers’ incentives, announces an up-to-the-minute feed to dealer web sites. This tool allows dealers to maximize the consumer’s time spent on their site for higher lead conversion.

“At Incentive Research, we ensure that you will have your web site up-to-date with the most current manufacturers’ incentives without any effort from you and without the hassle of manually changing incentives as they occur. More importantly, we help to make sure that your web site visitors become your customers. We use software that is extremely reliable and user friendly for all customers, as well as an excellent tool for dealership personnel to refer to on a daily basis. We accomplish this all for a fraction of the cost of buying 3rd party leads. The longer a person is on your site, the better the chance you have of generating results”–Beau Summers, President of Incentive Research.”

Incentive Research exports all current manufacturers’ incentives for each automobile model and updates their web site twice a day. An icon placed on a dealer’s web site connects customers to manufacturers’ incentives in one click. The dealership may choose to remove any incentive from displaying on their customized incentive page. In addition, the program incorporates a call-to-action form (request information, get a quote, or get pre-approved).

About Incentive Research

Incentive Research headquarters are located in Bristow, VA. Built by dealer principals and Internet directors, Incentive Research was designed to meet dealer’s requests for organized and reliable incentive data. For a free automated demo or more information, please visit www.incentiveresearch.com to view the manufacturer incentives of your choice.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

The Lunch With Phil Discussing Automotive Advertising scheduled for March 4th 2009 will be dedicated to the upcoming 6th Digital Dealer Conference at the Mirage Hotel in Las Vegas scheduled April 19th 2009 through April 21st 2009. Philip Zelinger’s special guest will be Michael Roscoe who will discuss the various vendors and speakers featured at the conference. Mike Roscoe is the President, founder, owner and self described “Chief Bottle Washer” of Dealer Communications, a multi-media publishing company serving the retail automotive market. Dealer Communications publishes 2 print magazines, 6 weekly e-newsletters, 2 (soon to be 6) e-zines, and produces the bi-annual Digital Dealer Conference & Exhibition.

Philip will be hosting a seminar at the 6th Digital Dealer conference that will be discussed during the show. Philip’s seminar is posted at www.digitaldealerconference.com as follows:

Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.

Sub-title : Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.

Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities – to build online relationships that will mature into service and sales customers in the “real world.” This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.

Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world” with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has also conducted interviews with a wide variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Rick White and Joe Grieshop from Market Acceleration Partners, (M.A.P.), Matt Brown and Zack Powell from TheDealerDashBoard.Com and most recently Mark Burack from Liquid Motors.

For more information on Incentive Research, The 6th Digital Dealer Conference or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

Share this post