A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Reviews Two New Automotive Advertising Vendors On Auto Industry Networking Portal

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL,) and host of a free automotive advertising social networking portal – AdAgencyOnline.Net, reviewed two automotive advertising vendors this week on the site’s blog talk radio station, WAAOL, All Automotive Advertising News All The Time. The show that featured the new automotive advertising solutions was the “Lunch With Phil Discussing Automotive Advertising” that airs every Monday through Wednesday between 12:00 Noon EST and 12:30 PM EST on WAAOL.

Philip invites decision makers from the automotive advertising industry to share best practices with his affiliated automotive advertising agencies, auto dealer / vendor clients and site visitors. The site has attracted a growing audience of automotive advertising insiders challenged by a shrinking auto industry to deliver more for less for their auto dealer clients.

The show on Monday, May 12th 2009 featured “Now MarketPlace” during an in depth interview with the company President, Christy Roman. Philip added his insights to comments from the online audience that he passed on to Christy who answered them in a problem / solution forum. The online audience was anxious to listen and learn from Christy and Philip who discussed ways to maximize their R.O.I. from their Internet advertising investments. It is anticipated that the feedback on Now MarketPlace from site visitors will determine if Now MarketPlace is invited to join the national network of independent automotive advertising agencies as an affiliated office.

About Christy Roman

With a background in advertising sales and management including a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to the Internet. Her past roles include: media buying and ad agency business development; sales and management for newspaper and cable ad sales; participating in a pilot program with AOL Time-Warner to regionally cross-sell cable, magazine and online media; developing and piloting the “Partnership Program” dealer initiative at AutoTrader.com; and consulting for television stations to help them develop online revenue streams. Her current company, Now Marketplace, Inc., is a one-stop shop for dealers and local businesses wanting to maximize the Internet as advertising.

About Now MarketPlace

Now MarketPlace was recently chosen to participate as part of the University of Central Florida Business/Technology Incubator, which is partnered with multiple cities in Central Florida and is one of the premier business incubators in the country.  The company brands itself as “your one-stop shop for all your internet advertising needs!” Christy suggests that dealers should become their own lead generator by applying proven advertising principles online. The dealer’s name recognition, their reputation and the sales experience their past customers have enjoyed is what engages the consumer. The Dealer’s web site, their online advertising and their customer follow-up programs must stand out from the crowd. And, most importantly, they must look and sound exactly like all of their other marketing initiatives.

The Company Provides Everything You Need to Succeed:

• Online Strategy and Consulting

• Pay Per Click Management

• Search Engine Optimization

• Web Site Design or Re-Design

• Interactive Online Specials Pages

• Pre-Owned Merchandising

• CRM Training and Consulting

• Landing Pages

• Streaming Video

• Chat Software

• Ad Tracking

• Email Marketing

• Social Networking

• Online Creative

The Lunch With Phil Discussing Automotive Advertising show scheduled for Wednesday, May 13th 2009 will feature another new automotive advertising vendor, Fididel and their new online transaction tool, InteractNow. Philip Zelinger will be interviewing Hal Wendel, the Chief Executive Officer of Fididel, in an effort to evaluate their application as a preferred automotive advertising vendor on AdAgencyOnline.Net.


About Hal Wendel and the Management Team of Fididel


Hal Wendel is the founder and CEO of Fididel.  Hal has had managed global sales and marketing organizations with many silicon valley technology companies in CEO and VP positions. Hal received an economics degree from the University of Washington and a Sloan Fellowship and Msc. in Business from the London Business School.


Raphael Carty is a consultant for business development and marketing. Raphael is an experienced technology leader with more than 20 years of management experience in marketing, product management, general management and business development most recently at DealerTrack, where Raphael was head of marketing. Raphael went to Harvard and also received his MBA from Harvard.


About Fididel


The company has headquarters in Carlsbad, Californian with offices in the Bay Area and New York. The firm is funded by Quest Venture Partners and has been in business for over two years.


Overview of Fididel / InteractNow and LocateNow

InteractNow – Real Time Interaction Service Highlights

· Interact with several web site visitors at the same time — tab format makes this easy and efficient made possible by the Queue system

· Queue system allows more than one dealer representative to be in the same chat with customer and to transfer the interaction from one sales rep to another

· Queue system allows dealers to participate in three-way conversations with the web customer

· Negotiate offers in real time with web site visitors

· Option to accept a Paypal deposit on a vehicle

· System can be ordered with negotiation or without negotiation depending on dealer preferences

· Dealer Interact Chat button can be prominently displayed on the vehicle detail page and on any other web site home page to maximize web site engagement

· Interact Module also delivers vehicle information which saves time for the dealer and improves customer satisfaction.

· Proactive vehicle page button — popup balloon proactively engages web site visitors to start a dealer chat

· Craigslist InteractNow! – new feature enables Craigslist users to start a dealer chat directly from the advertisement

· Extremely easy installation – hosting partner can turn on the service on behalf of the dealer.

· Multi stores can get group level visibility (no need to log into separate accounts for mgt)

· Dashboard reports capture details of all interactions with web prospect


LocateNow – Monitoring Service — Always be able to reach web prospects

Fididel monitors incoming dealer chat requests to an auto dealer’s web site and contacts dealer sales personnel through SMS to get them connected to web site visitors immediately.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Now MarketPlace, Fididel or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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