A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Shifts Automotive Advertising Onto The Internet

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked by an online communication/distribution system that was organized in December of 2001. This Internet based community of automotive advertising professionals established a free automotive advertising resource / networking portal – https://adagencyonline.net – in February of 2008 to share best practices in using the Internet in anticipation of the growing influence that the World Wide Web would have on the automotive advertising industry.

The shift from conventional automotive advertising on Radio, TV and Newspaper to Internet channels and related automotive advertising applications has accelerated in recent months to coincide with reduced sales and budgets in the auto industry. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, confirmed that the automotive advertising budgets of his affiliated automotive advertising agencies has shifted to 60% Internet and 40% conventional media. Prior to the recent downturn in the economy the Internet was only receiving 25% of the total automotive advertising budgets with 75% dedicated to conventional media. The initial shift of funds to the Internet was pulled from Newspaper advertising, however, recent trends have shifted money from Radio and TV with no end in sight.

Mr. Zelinger further commented that the Internet has also changed the way that TV and Radio stations are doing business on many levels. The newly developing online TV channels are changing the viewing patterns of consumers who either Tivo out the commercials or wait to watch the downloaded versions of their favorite shows at their convenience on the “.com” version of the station. Live talk radio shows are being impacted by Internet based blog talk radio stations like WAAOL who attract special interest audiences and Google Adwords has created a new way to place conventional radio schedules through their online services that threaten to change the radio industry from within. According to Mr. Zelinger the changes that the Internet is having on the automotive advertising industry have only just begun and they have contributed to the success of Ad Agency Online, L.L.C. and the popularity of AdAgencyOnline.Net.

According to automotive advertising agencies and auto dealers the most valued resource on AdAgencyOnline.net is the blog talk radio shows featured on the site. The live call in shows include “Lunch With Phil Discussing Automotive Advertising,” “Lunch With Ralph Paglia Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows review new technologies and applications to solve common problems for automotive advertising agencies, auto dealers and O.E.M. representatives that frequent the site recognized as “The One Stop Site For All Of Your Automotive Advertising Needs.”

Automotive advertising vendors that promise to “blur the line between the real and the virtual world” are listed on AdAgencyOnline.Net as “preferred automotive advertising vendors.” The following automotive advertising vendors are currently listed on the portal with dozens more in the review process; LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com, SiSTeR Technologies Video CarLot , CityTwist and Argistics. The Detroit Trading Company, R. L. Polk & Co., ecarlist and Veeple have already been reviewed on the blog talk radio station hosted on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – and they are all expected to be approved before year end.

In addition to being preferred automotive advertising vendors on AdAgencyOnline.Net, Philip Zelinger has agency agreements with many of the automotive advertising vendors featured on the portal including; LeadConverter, DealMaker.Com , EveryCarListed.Com , SiSTeR Technologies ,CityTwist, Argistics, and Colliers Abood Wood-Fay Real Estate with their specialized automotive real estate services group – CARS.

AdAgencyOnline.Net has interviewed many nationally recognized auto industry insiders to discuss best practices with affiliated automotive advertising agencies and site visitors. Previous guests on WAAOL included Clayton Stanfield from EBay Motors , Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix , Len Critcher from ecarlist and Scott Broomfield from Veeple.

For additional information on AdAgencyOnline.Net, and/or to apply as a preferred automotive advertising vendor, automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at https://adagencyonline.net , contact Philip Zelinger directly at 888-796-2228 or email Philip at pzads@bellsouth.net. To quote Philip Zelinger, “Help is only a click away!” ###

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