A Resource Portal for Automotive Dealers, Industry Vendors and Advertising Agencies

AdAgencyOnline.Net Signs Automotive Advertising Vendor – Bull Dog Marketing Technologies

Ad Agency Online, L.L.C. announced today that they have signed an agency agreement with a new automotive advertising vendor – Bull Dog Marketing Technologies. In addition, Bull Dog Marketing Technologies will be featured as a “preferred automotive advertising vendor” on the free automotive advertising resource / networking portal – https://adagencyonline.net that is hosted by Ad Agency Online, L.L.C.

AdAgencyOnline.net has a loyal following of automotive advertising agencies, auto dealers and O.E.M. representatives that tune into the blog talk radio shows featured on the site. The shows focus on cutting edge automotive advertising applications that integrate proven real world selling processes into the new virtual showrooms that are being developed on the World Wide Web to help auto dealers survive in a struggling auto industry.

Scott Davis, the President of Bull Dog Marketing Technologies, was interviewed by Philip Zelinger, the President of Ad Agency Online, L.L.C. and the official host of AdAgencyOnline.Net, on the live call in show, “Lunch With Phil Discussing Automotive Advertising,” that is featured on the blog talk radio station “WAAOL – All Automotive Advertising News All The Time” and hosted on the portal.

Other shows on WAAOL that review new automotive advertising vendors include the “Lunch With Ralph Paglia Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net is recognized as “The One Stop Site For All Of Your Automotive Advertising Needs” as a result of the diverse group of automotive advertising experts that have appeared on WAAOL to discuss best practices with the auto industry insiders that visit the site.

Bulldog Marketing Technologies (BMT) is a national marketing research and development firm based in Cedar Falls, IA. Scott Davis explained his business philosophy as follows, “Aligning the right minds has been the drive behind bringing this team together. The car business is a complex business that can benefit from reaching outside the box and bringing in experience from other industries as well as people in the car business. Bulldog has spent more time in creating, testing, adjusting and retesting their solutions with their 20+ pilot stores than selling them products.”

Bull Dog Marketing has matured their products beyond their “test pilot environment” and they will be focused on developing mainstream availability through partner channels with the support of Ad Agency Online, L.L.C. with a major marketing push to coincide with the NADA Convention in New Orleans in January, 2009. The master brand name of their product is called “ConsumerConnect” and it includes specific solutions for Vehicle Ownership identification, called “ConsumerCleanse” along with a series of timely products that are automated to deliver real, structured vehicle quotes to new and used prospects based on what they currently own, as well as a referral suite that reaches customers who recently purchased and offers incentives for them to refer friends and family members.

Their unique process starts with correcting the data. Bulldog Marketing Technologies employs a patent pending technology that allows the entire database to be systematically verified that the customer owns the vehicle. The technology called Consumer Cleanse, reaches 100% of the database. Studying the results and trends of the 20+ test pilots, BMT was able to identify at the average dealership that 1 out of every 3 customers NO LONGER own the vehicle in the database. This was based on multiple test pilots and verification of 250,000 records.

Experienced real world results developed by their ownership verification process was applied to a new vehicle quote program where a dealership was sending 1900 new vehicle quotes to past customers and selling 1.01% of the quotes each month. ConsumerCleanse revealed that over 500 of those quotes were going to people who no longer owned the vehicle. Removing those 500 quotes allowed the dealership to reduce their marketing expense by 16% and achieve the same result in units while increasing their sell thru rate to 1.36% of the quotes. ROI improved because the cost went down and the sales volume was maintained.

This patented technology is destined to become the industry standard according to Bull Dog Marketing Technologies and that opinion was shared by Philip Zelinger. All good marketing begins with accurate data and according to preliminary analysis of ConsumerCleanse conducted by Ad Agency Online, L.LC. it delivers data accuracy on a level not seen before.
Bull Dog Marketing Technologies is joining a growing network of automotive advertising vendors that are listed on AdAgencyOnline.Net as “preferred automotive advertising vendors.” The following automotive advertising vendors are currently featured on the portal; LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com, SiSTeR Technologies Video CarLot , CityTwist and Argistics. The Detroit Trading Company, R. L. Polk & Co., ecarlist and Veeple have already been reviewed on AdAgencyOnline.Net and they are all expected to be approved before year end.

AdAgencyOnline.Net also has agency agreements with many of the automotive advertising vendors on AdAgencyOnline.Net including; LeadConverter, DealMaker.Com , EveryCarListed.Com , SiSTeR Technologies ,CityTwist, Argistics, and Colliers Abood Wood-Fay Real Estate with their specialized automotive real estate services group – CARS and now, Bull Dog Marketing Technologies has joined their list of automotive advertising vendor clients.

AdAgencyOnline.Net has invited many respected auto industry insiders to discuss their products and services with their affiliated automotive advertising agencies and site visitors. Previous interviews on WAAOL included Clayton Stanfield from EBay Motors , Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix , Len Critcher from ecarlist, Scott Broomfield from Veeple and most recently Scott Davis from Bull Dog Marketing Technologies.

For additional information on AdAgencyOnline.Net, and/or to apply as a preferred automotive advertising vendor, automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at https://adagencyonline.net , contact Philip Zelinger directly at 888-796-2228 or email Philip at pzads@bellsouth.net. To quote Philip Zelinger, “Help is only a click away!” ###

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