Philip Zelinger will be reviewing a new Artificial Intelligence based research and analytics platform http://dumbstruck.com in today’s interview with Anthony Parente, the Head of Research for Dumbstruck.
Dumbstruck claims to have accumulated the single largest database of consumer information specific to facial recognition and related emotional decisions in the shopping/buying cycle. They collected this data over several years with their original application that solicited online respondents to focus groups evaluating various advertising and marketing projects for several major companies.
Their next generation offering has applied machine learning algorithms to this collected data allowing for automated analysis of picture and video advertisements without the need for the human focus group. The efficiencies this presents to evaluate advertising is obvious. However, their true asset and value may be the fact that they can now license their data to other AI based software solutions.
More than $540 billion will be spent on advertising in 2017, but $270 billion of it will be wasted on highly ineffective ads. Founded in 2013 by Data Science PhDs and Software Engineers, Dumbstruck is an artificial intelligence platform that uses emotion analysis and machine learning to accurately predict the effectiveness of an advertisement BEFORE it is launched.
Dumbstruck has worked with some of the largest media companies and advertising agencies in the world including Omnicom, NBC, Warner Bros, Lionsgate, and iHeartMedia. In addition, Dumbstruck has been recognized by Digiday as the Best Content Marketing Tech Platform and by Omnicom as one of the Best New Advertising Technologies.
In the coming years, Dumbstruck will continue to bring the predictive power of emotion to advertisers across the world. In addition, we will expand our predictive capabilities to include additional solutions for the healthcare, education, and automotive industries
About Anthony Parente
As the Head of Research at Dumbstruck, Anthony has analyzed hundreds of thousands of emotional responses to advertisements (making him one of the foremost emotional analysis experts in the world). In this role, Anthony has also developed a proprietary system for analyzing advertisements which is at the core of Dumbstruck’s AI-powered predictive analytics engine.