Simply put, auto dealers must accept the fact that change and human nature are two constants in the auto industry that must be recognized and addressed. More specifically, online transactions powered by consumer demand and acceptance of technology driven solutions is a reality for tomorrow that is already being constructed today!
The ADAGENCY ONLINE Blog
Auto Industry Insiders Reviews HELIOS – A Facebook Based Customer Engagement/Sales Platform by xChange
HELIOS uses incentive gamification and predictive analytical marketing communications to encourage vehicle services and sales via patent-pending social engagement and conversion processes. HELIOS, creates a virtual dealership within the Facebook community, equipping the dealer with automated social-mobile customer relationship management, customer vehicle maintenance schedules, maintenance appointment services, vehicle search and shopping, real lease and loan information and instant customer credit checking into a seamless customer engagement and conversion program.
Driving Loyalty, an automated marketing platform using proprietary algorithms to deliver equity and service alerts sourced from data collected from an auto dealer’s DMS, is presented as an example of best practices with their newly announced Social Marketing Initiative. They invited several complementary vendor partners to extend the reach, frequency and most importantly influence of their social marketing messages.
Driving Loyalty’s Data Base Marketing Can Promote Social Media Beyond Facebook’s Paid Ads And Newly Limited Organic Search
Automotive advertising agencies are dealing with recent changes on Facebook that limit organic search to power messages posted in their social networking community. In today’s Lunch With Phil show I discussed old school best practices that delivered consistent creative across multiple media and channels to increase the reach, frequency and most importantly retention of message. This practice can be applied to social media to compensate for now limited organic search and expensive paid advertisements.
Simply put, social media matters because in today’s internet driven marketplace the customers are in charge. Auto dealers that prioritize their customer’s experience before, during and after their sale or service at their facility will attract and retain more customers. Social media has the unique ability to insert the auto dealer into the conversation that is the market without having to time their message.
The Q2 Social Marketing initiative being introduced by Driving Loyalty will provide information on establishing a social marketing platform for dealer clients as well as content curation services. The objective is to add social media as a communication channel to the existing messages already being delivered to the auto dealer’s customers by Driving Loyalty on a consistent basis.
The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)
The Automotive Leadership Roundtable & Awards™ (ALR) has been described as “the most impactful 24-hours in the automotive industry” and for good reason. This is where top thought leaders come to share the results of their research. This is where top dealers come to share their best practices. And, this is where industry insiders come to announce the game-changing ideas that the rest of the world will find out about long after innovators have put them into practice. However, the most extraordinary aspect of ALR is the opportunity it provides to have one-on-one interactions with the country’s best and brightest automotive minds and discuss real world opportunities with those who are at the very top of their game.
Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social media. Forward thinking auto dealers are joining other retail businesses that recognize that the shift from the real world to the virtual one online has just begun.
Automotive Advertising Agencies Using Social Marketing Rely On Past, Present And Future Vendor Solutions
The market has decided that the most efficient technology driven solutions are only effective if they also improve the customer experience. This has become more evident in today’s internet driven marketplace as social media has empowered consumers to gather the information they need to make a buying or servicing decision without having to rely on their local auto dealer.
Automotive advertising agencies are once again being forced to adjust the products and services they provide to their auto dealer clients as consumers find friends on social networks that they trust more than the auto dealers that followed them online. Forward thinking agencies recognize that social marketing provides efficiencies in production and distribution to deliver more relevant and transparent messages for their dealer clients and they are embracing this new media. Unfortunately, more conventional agencies are having a hard time accepting their loss of control of the message and they risk becoming irrelevant in an increasingly consumer controlled market.
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