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The ADAGENCY ONLINE Blog

Team Toyota Auto Group Shares Credit For Their Recent Success With Driving Loyalty, LLC

Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills. All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for outstanding performance in sales, service, parts and customer relations and they all credit Driving Loyalty for contributing to their shared success.

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Auto Industry Insiders Reviews HELIOS – A Facebook Based Customer Engagement/Sales Platform by xChange

HELIOS uses incentive gamification and predictive analytical marketing communications to encourage vehicle services and sales via patent-pending social engagement and conversion processes. HELIOS, creates a virtual dealership within the Facebook community, equipping the dealer with automated social-mobile customer relationship management, customer vehicle maintenance schedules, maintenance appointment services, vehicle search and shopping, real lease and loan information and instant customer credit checking into a seamless customer engagement and conversion program.

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Automotive Advertising Experts Shares Best Practices In Social Marketing By Driving Loyalty

Driving Loyalty, an automated marketing platform using proprietary algorithms to deliver equity and service alerts sourced from data collected from an auto dealer’s DMS, is presented as an example of best practices with their newly announced Social Marketing Initiative. They invited several complementary vendor partners to extend the reach, frequency and most importantly influence of their social marketing messages.

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Driving Loyalty’s Data Base Marketing Can Promote Social Media Beyond Facebook’s Paid Ads And Newly Limited Organic Search

Automotive advertising agencies are dealing with recent changes on Facebook that limit organic search to power messages posted in their social networking community. In today’s Lunch With Phil show I discussed old school best practices that delivered consistent creative across multiple media and channels to increase the reach, frequency and most importantly retention of message. This practice can be applied to social media to compensate for now limited organic search and expensive paid advertisements.

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Social Media Matters Because Your Customers Do!

Simply put, social media matters because in today’s internet driven marketplace the customers are in charge. Auto dealers that prioritize their customer’s experience before, during and after their sale or service at their facility will attract and retain more customers. Social media has the unique ability to insert the auto dealer into the conversation that is the market without having to time their message.

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Driving Loyalty Adds Social Marketing Initiative To Their Data Base Marketing Platform

The Q2 Social Marketing initiative being introduced by Driving Loyalty will provide information on establishing a social marketing platform for dealer clients as well as content curation services. The objective is to add social media as a communication channel to the existing messages already being delivered to the auto dealer’s customers by Driving Loyalty on a consistent basis.

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