Testimonial Builder has attracted several auto industry experts in recent months. Their most recent
addition is Philip Zelinger, the President of Ad Agency Online, LLC and equity partner in several next
generation technology based companies.
Philip Zelinger will be reviewing a new Artificial Intelligence based research and analytics platform http://dumbstruck.com in today’s interview with Anthony Parente, the Head of Research for Dumbstruck.
Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills. All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for outstanding performance in sales, service, parts and customer relations and they all credit Driving Loyalty for contributing to their shared success.
Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform. Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.
Auto Dealers have chosen to attend Autocon 2014 due to their new agenda as a self described “Dealer Generated Conference.” Driving Loyalty has decided to support and exhibit at Autocon 2014 as the best place to introduce their automated database marketing platform.
Most dealers recognize the value of their data base of past and present customers. Many even invest in automated marketing programs that rely on algorithms to target qualified customers and deliver equity alerts for vehicle exchange programs and properly timed service alerts based on factory recommended maintenance to improve customer retention and loyalty after the sale.
Today’s Auto Industry Insiders Show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, includes an interview with Kurtis Smith discussing his training programs that teaches & equips managers to intentionally improve employee performance, revenue & the customer experience.
Simply put, auto dealers must accept the fact that change and human nature are two constants in the auto industry that must be recognized and addressed. More specifically, online transactions powered by consumer demand and acceptance of technology driven solutions is a reality for tomorrow that is already being constructed today!
HELIOS uses incentive gamification and predictive analytical marketing communications to encourage vehicle services and sales via patent-pending social engagement and conversion processes. HELIOS, creates a virtual dealership within the Facebook community, equipping the dealer with automated social-mobile customer relationship management, customer vehicle maintenance schedules, maintenance appointment services, vehicle search and shopping, real lease and loan information and instant customer credit checking into a seamless customer engagement and conversion program.
Driving Loyalty, an automated marketing platform using proprietary algorithms to deliver equity and service alerts sourced from data collected from an auto dealer’s DMS, is presented as an example of best practices with their newly announced Social Marketing Initiative. They invited several complementary vendor partners to extend the reach, frequency and most importantly influence of their social marketing messages.
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