Simply put, social media matters because in today’s internet driven marketplace the customers are in charge. Auto dealers that prioritize their customer’s experience before, during and after their sale or service at their facility will attract and retain more customers. Social media has the unique ability to insert the auto dealer into the conversation that is the market without having to time their message.
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The Q2 Social Marketing initiative being introduced by Driving Loyalty will provide information on establishing a social marketing platform for dealer clients as well as content curation services. The objective is to add social media as a communication channel to the existing messages already being delivered to the auto dealer’s customers by Driving Loyalty on a consistent basis.
The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)
The Automotive Leadership Roundtable & Awards™ (ALR) has been described as “the most impactful 24-hours in the automotive industry” and for good reason. This is where top thought leaders come to share the results of their research. This is where top dealers come to share their best practices. And, this is where industry insiders come to announce the game-changing ideas that the rest of the world will find out about long after innovators have put them into practice. However, the most extraordinary aspect of ALR is the opportunity it provides to have one-on-one interactions with the country’s best and brightest automotive minds and discuss real world opportunities with those who are at the very top of their game.
Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social media. Forward thinking auto dealers are joining other retail businesses that recognize that the shift from the real world to the virtual one online has just begun.
Automotive Advertising Agencies Using Social Marketing Rely On Past, Present And Future Vendor Solutions
The market has decided that the most efficient technology driven solutions are only effective if they also improve the customer experience. This has become more evident in today’s internet driven marketplace as social media has empowered consumers to gather the information they need to make a buying or servicing decision without having to rely on their local auto dealer.
Automotive advertising agencies are once again being forced to adjust the products and services they provide to their auto dealer clients as consumers find friends on social networks that they trust more than the auto dealers that followed them online. Forward thinking agencies recognize that social marketing provides efficiencies in production and distribution to deliver more relevant and transparent messages for their dealer clients and they are embracing this new media. Unfortunately, more conventional agencies are having a hard time accepting their loss of control of the message and they risk becoming irrelevant in an increasingly consumer controlled market.
Social media eliminates flaws in radio, TV, print and even digital media such as email and online marketing. Auto dealers are able to participate in the ongoing discussion that is the market without having to time their message and since the primary source for the message is a trusted friend it will be better received and believed.
Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business. The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business relationships.
TrueCar Controversy Proves The Value Of Customer Retention By Automotive Advertising Agencies Using DrivingLoyalty
With all of the focus that automotive advertising agencies are placing on the failings of TrueCar I was surprised that
THOUSAND OAKS, CA, AUGUST 29, 2011 IntellaCar, LLC announced today the launch of IntellaCar. 3.0, the next generation of the
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