The Q2 Social Marketing initiative being introduced by Driving Loyalty will provide information on establishing a social marketing platform for dealer clients as well as content curation services. The objective is to add social media as a communication channel to the existing messages already being delivered to the auto dealer’s customers by Driving Loyalty on a consistent basis.
The ADAGENCY ONLINE Blog
Automotive Advertising Agencies Using Social Marketing Rely On Past, Present And Future Vendor Solutions
The market has decided that the most efficient technology driven solutions are only effective if they also improve the customer experience. This has become more evident in today’s internet driven marketplace as social media has empowered consumers to gather the information they need to make a buying or servicing decision without having to rely on their local auto dealer.
Social media eliminates flaws in radio, TV, print and even digital media such as email and online marketing. Auto dealers are able to participate in the ongoing discussion that is the market without having to time their message and since the primary source for the message is a trusted friend it will be better received and believed.
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