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The ADAGENCY ONLINE Blog

Team Toyota Auto Group Shares Credit For Their Recent Success With Driving Loyalty, LLC

Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills. All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for outstanding performance in sales, service, parts and customer relations and they all credit Driving Loyalty for contributing to their shared success.

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Automotive Advertising Experts Shares Best Practices In Social Marketing By Driving Loyalty

Driving Loyalty, an automated marketing platform using proprietary algorithms to deliver equity and service alerts sourced from data collected from an auto dealer’s DMS, is presented as an example of best practices with their newly announced Social Marketing Initiative. They invited several complementary vendor partners to extend the reach, frequency and most importantly influence of their social marketing messages.

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Driving Loyalty’s Data Base Marketing Can Promote Social Media Beyond Facebook’s Paid Ads And Newly Limited Organic Search

Automotive advertising agencies are dealing with recent changes on Facebook that limit organic search to power messages posted in their social networking community. In today’s Lunch With Phil show I discussed old school best practices that delivered consistent creative across multiple media and channels to increase the reach, frequency and most importantly retention of message. This practice can be applied to social media to compensate for now limited organic search and expensive paid advertisements.

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Social Media Matters Because Your Customers Do!

Simply put, social media matters because in today’s internet driven marketplace the customers are in charge. Auto dealers that prioritize their customer’s experience before, during and after their sale or service at their facility will attract and retain more customers. Social media has the unique ability to insert the auto dealer into the conversation that is the market without having to time their message.

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Driving Loyalty Adds Social Marketing Initiative To Their Data Base Marketing Platform

The Q2 Social Marketing initiative being introduced by Driving Loyalty will provide information on establishing a social marketing platform for dealer clients as well as content curation services. The objective is to add social media as a communication channel to the existing messages already being delivered to the auto dealer’s customers by Driving Loyalty on a consistent basis.

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Auto Dealers Shift From Brick & Mortar To Online Showrooms Powered By Social Marketing

Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social media. Forward thinking auto dealers are joining other retail businesses that recognize that the shift from the real world to the virtual one online has just begun.

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Automotive Advertising Agencies Using Social Marketing Rely On Past, Present And Future Vendor Solutions

The market has decided that the most efficient technology driven solutions are only effective if they also improve the customer experience. This has become more evident in today’s internet driven marketplace as social media has empowered consumers to gather the information they need to make a buying or servicing decision without having to rely on their local auto dealer.

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