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The ADAGENCY ONLINE Blog

Automotive Advertising Agencies Begrudgingly Shift To Social Marketing

Automotive advertising agencies are once again being forced to adjust the products and services they provide to their auto dealer clients as consumers find friends on social networks that they trust more than the auto dealers that followed them online. Forward thinking agencies recognize that social marketing provides efficiencies in production and distribution to deliver more relevant and transparent messages for their dealer clients and they are embracing this new media. Unfortunately, more conventional agencies are having a hard time accepting their loss of control of the message and they risk becoming irrelevant in an increasingly consumer controlled market.

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Social Marketing Starts At Home

Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business. The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business relationships.

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